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Ekman, Emotions Revealed, p. 57.
Charlton, Alistair, “Future Supermarket Will Track Shoppers’ Eye Movements”, International Business Times, May 1, 2013, http://www.ibtimes.co.uk/future-supermarket-adverts-track-eye-gaze-sideways-463288.
Kahneman, Daniel, and Jackson Beatty, “Pupil Diameter and Load on Memory”, Science 154, no. 3756 (December 23, 1966), pp. 158–155.
Engbert, Ralf, and Reinhold Kliegl, “Microsaccades Uncover the Orientation of Covert Attention”, Vision Research 43, no. 9 (April 2003), pp. 1035–1045, http://www.sciencedirect.com/science/article/pii/S0042698903000841.
Marks, Paul, “Fitbit for the Mind: Eye-Tracker Watches Your Reading”, New Scientist, February 12, 2014, https://www.newscientist.com/article/mg22129563–700-fitbit-for-the-mind-eye-tracker-watches-your-reading.
Bulling, Andreas, Daniel Roggen, and Gerhard Tröster, “What’s in the Eyes for Context-Awareness?”, IEEE Pervasive Computing 10, no. 2 (April – June 2011), pp. 48–57, https://perceptual.mpi-inf.mpg.de/files/2013/03/bulling11_pcm.pdf.
Беседа автора с Уилки Вонгом – директором по сервисам знаний Tobii Technology, 16 декабря 2015 года.
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Там же, p. 204.
Sociometric Solutions создали Сэнди Пентман и трое его аспирантов в МТИ – Бен Уобер, Тэми Ким и Дэниел Олгуин. was founded by Sandy Pentland and three of his PhD students at MIT: Ben Waber, Taemie Kim, and Daniel Olguin. Я очень обязан Тэми за кейсы, которыми она поделилась в моем курсе в Калифорнийском университете в Беркли в 2014 году, и горячо рекомендую книгу Бена – People Analytics: How Social Sensing Technology Will Transform Business and What It Tells Us About the Future of Work (Upper Saddle River, NJ: FT Press, 2013).
Этот опыт проводился в два этапа на протяжении четырнадцати недель. На первом этапе собирались данные о существующих взаимоотношениях в команде, на втором проводилось А/В тестирование. This study was conducted in two stages over fourteen weeks, with the first stage used for collecting data about existing team dynamics and the second for the A/B test. Каждая из команд состояла из двадцати сотрудников. Тэми рассказывала, что в командах, совместно проводивших перерывы, время обработки звонка сократилось на 23, а текучка персонала – на 28 процентов. Подготовленный Тэми для моего учебного курса курса в Калифорнийском университете в Беркли доклад о социометрике можно посмотреть на https://www.youtube.com/watch?v=zXmukPb6ijs.
Westen, D., P. S. Blagov, K. Harenski, C. Kilts, and S. Hamann, “Neural Bases of Motivated Reasoning: An fMRI Study of Emotional Constraints on Partisan Political Judgment in the 2004 U. S. Presidential Election”, Journal of Cognitive Neuroscience 18, no. 11 (November 2006), pp. 1947–1958, http://www.ncbi.nlm.nih.gov/pubmed/17069484.
Keuken, Max C., Christa Muller-Axt, and Robert Langner et al., “Brain Networks of Perceptual Decision-Making: An fMRI ALE Meta-Analysis”, Frontiers in Human Neuroscience 8, no. 445 (June 2014), n.p., http://www.ncbi.nlm.nih.gov/pmc/articles/PMC 4063192.
Muehlemann, Thomas, Daniel Haensse, and Martin Wolf, “Wireless Miniaturized Near-Infrared Scans”, Optics Express 16, no. 14 (July 7, 2008), pp. 10323–10330, http:// www.ncbi.nlm.nih.gov/pubmed/18607442; Piper, Sophie K., Arne Krueger, Stefan P. Koch, Jan Mehnert, Christina Habermehl, Jens Steinbrink, Hellmuth Obrig, and Christoph H. Schmitz, “A Wearable Multi-Channel fNIRS System for Brain Imaging in Freely Moving Subjects”, NeuroImage 85, no. 1 (January 15, 2014), pp. 64–71, http://www.science direct.com/science/article/pii/S1053811913007003. The development of NIR technology has been fitful, particularly with comparison to fMRI; see Gary, Joseph P. Culver, John H. Thompson, and David A. Boas, “A Quantitative Comparison of Simultaneous BOLD fMRI and NIRS Recordings During Functional Brain Activation”, NeuroImage 17, no. 2 (October 2002), pp. 719–731, http://www.sciencedirect.com/science/article/pii /S1053811902912279; and Wolf, Martin, Marco Ferrari, and Valentina Quaresima, “Progress of Near-Infrared Spectroscopy and Topography for Brain and Muscle Clinical Applications”, Journal of Biomedical Optics 12, no. 6 (November – December 2007), n.p., http:// biomedicaloptics.spiedigitallibrary.org/article.aspx?articleid=1351966.
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