When I read the article, I thought, “Wow, Dewey’s really made it.” It was one thing for a town to adopt a cat. It was even better for a region to adopt that cat, as northwest Iowa had with Dewey. The library received visitors every day from small towns and farms in surrounding counties. Summer residents of the Iowa lake country drove down to meet him, then spread the word to their neighbors and guests, who would drive down the following week. He appeared frequently in the newspapers of nearby towns. But the Des Moines Register ! That was the daily newspaper in the state capital, which had a population of almost 500,000. The Des Moines Register was read all over the state. More than half a million people were probably reading about Dewey right now. That was more people than attend the Clay County Fair!
After Iowa Boy, Dewey started making regular appearances on our local television newscasts, which originated out of Sioux City, Iowa, and Sioux Falls, South Dakota. Soon he began appearing on stations in other nearby cities and states. Every segment started the same way, with a voice-over: The Spencer Library wasn’t expecting anything more in their drop box than books on a freezing January morning. . . . No matter how they framed it, the picture was the same. A poor feeble kitten, almost frozen to death, begging for help. The story of Dewey’s arrival at the library was irresistible.
But so was his personality. Most news crews weren’t used to filming cats—there were thousands of cats in northwest Iowa, no doubt, but none ever made it on camera—so they always started out with what seemed like a good idea: “Just have him act natural.”
“Well, there he is, sleeping in a box with his tail hanging out and his stomach oozing over the side. That’s as natural as it gets.”
Five seconds later: “Maybe he can jump or something?”
Dewey always gave them what they wanted. He jumped over the camera for a flying action shot. He walked between two displays to show his dexterity. He ran and jumped off the end of a shelf. He played with a child. He played with his red yarn. He sat quietly on top of the computer and stared into the camera, the model of decorum. He wasn’t showing off. Posing for the camera was part of Dewey’s job as publicity director for the library, so he did it. Enthusiastically.
Dewey’s appearance on Living in Iowa , an Iowa Public Television series that focuses on issues, events, and people in the state of Iowa, was typical. The Living in Iowa crew met me at the library at seven thirty in the morning. Dewey was ready. He rolled. He jumped between the shelves. He walked up and put his nose on the camera. He stuck right by the side of the host, a beautiful young woman, winning her over.
“Can I hold him?” she asked.
I showed her the Dewey Carry—over the left shoulder, with his behind in the crook of your arm, head over your back. If you wanted to hold him for any length of time, you had to use the Dewey Carry.
“He’s doing it!” the host whispered excitedly as Dewey draped over her shoulder.
Dewey’s head popped up. What did she say?
“How do I get him to calm down?”
“Just pet him.”
The host stroked his back. Dewey lay his head on her shoulder and cuddled against her neck. “He’s doing it! He’s really doing it! I can feel him purring.” She smiled at her cameraman and whispered, “Are you getting this?”
I was tempted to tell her, “Of course he’s doing it. He does it for everyone,” but why spoil her excitement?
Dewey’s episode aired a few months later. It was called “A Tale of Two Kitties.” (Yes, it’s a pun on Charles Dickens.) The other kitty was Tom, who lived in Kibby’s Hardware in Conrad, Iowa, a small town in the middle of the state. Like Dewey, Tom was found on the coldest night of the year. Store owner Ralph Kibby took the frozen stray to the vet’s office. “They gave him sixty dollars’ worth of shots,” he said on the program, “and said if he’s still alive in the morning he may have a chance.” As I watched the show, I realized why the host was so happy that morning. There were at least thirty seconds of footage of Dewey lying on her shoulder; the best she could get from Tom was a sniff of her finger.
Dewey wasn’t the only one expanding his horizons. During my master’s program I had become very active in state library circles, and after graduation I was elected president of the Iowa Small Library Association, an advocacy group for libraries in towns of less than 10,000 people. Advocacy, at least when I joined, was a stretch. The group had a serious inferiority complex. “We’re small,” they thought. “Who cares about us? Let’s just stick with milk, cookies, and a little gossip. That’s all we’re good for.”
But I had seen firsthand that small didn’t mean irrelevant, and I was inspired. “You don’t think small towns matter?” I asked them. “You don’t think your library can make a difference? Look at Dewey. Every librarian in the state knows Dewey Readmore Books. He’s appeared on the cover of the Iowa library newsletter twice. He appeared twice in the National Library Cat Society newsletter, and he gets fan mail from England and Belgium. He was featured in the state library newsletter . . . of Illinois. I get calls every week from librarians wondering how they can convince their board to let them have a cat. Does that sound irrelevant to you?”
“So we should all get cats?”
“No. You should believe in yourselves.”
And they did. Two years later, the Iowa Small Library Association was one of the most active and respected advocacy groups in the state.
Dewey’s breakthrough, though, came not through my efforts but through the mail. One afternoon the library received a package containing twenty copies of the June/July 1990 issue of Country , a national magazine with a circulation of more than five million. It wasn’t unusual for us to receive magazines from publishers hoping to drum up library subscriptions, but twenty copies? I had never read Country , and I had never spoken to anyone from Country , but I liked its slogan: For Those Who Live In or Long For The Country. I decided to flip through it. Right there, on page 57, was a two-page, full-color article about Dewey Readmore Books of the Spencer Public Library, complete with photographs sent in by a local woman I didn’t even know but whose daughter frequented the library. Clearly she had been going home and telling her mother about the Dew.
It was just a small article, but its impact was extraordinary. For years, visitors told me how much it inspired them. Writers, calling for information for other articles about Dewey, often cited it. More than a decade later, I opened the mail to find a perfectly preserved copy of the article, neatly torn out of the magazine near the fold. The woman wanted me to know how much Dewey’s story meant to her.
In Spencer, people who had forgotten about Dewey or who had never shown any interest in him took notice. Even the crowd at Sister’s Café perked up. The worst of the farm crisis had passed, and our leaders were looking for a way to attract new business. Dewey was getting the kind of national exposure they could only dream of, and of course that energy and excitement was rubbing off on the town. Sure, nobody has ever built a factory because of a cat, but nobody has ever built a factory in a town they’d never heard of, either. Once again, Dewey was doing his part, not just in Spencer this time but out there in the larger world, beyond the cornfields of Iowa.
The biggest change, though, was pride. Dewey’s friends were proud of him, and everyone was proud to have him in town. One man, back for his twentieth high school reunion, stopped by the library to flip through newspapers from that year. Dewey, of course, won him over immediately. But once he heard about Dewey’s friends and saw the articles about him, he became truly impressed. He wrote later to thank us and say he’d been telling everyone in New York about his wonderful hometown and its beloved library cat.
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