Джон Грант - 12 тем. Маркетинг 21 века

2. Barthes, Roland. Mythologies. New York: Noonday, 1957.

3. Baudrillaird, Jean. Cool Memories. London and New York: Verso,1997.

4. Beck, Ulrich. The Risk Society: Towards a New Modernity (Theory, Culture and Society Series). London: Sage, 1992.

5. Berger, Peter L.; Luckmann, Thomas. The Social Construction of Reality: A Treatise in the Sociology of Knowledge. New York: Anchor Books, 1966.

6. Bly, Robert. The Sibling Society. Boston: Addison Wesley, 1996.

7. Castells, Manuel. The Rise of the Network Society. Oxford UK: Blackwell Publishers, 1996*.

8. Collins, Jim; Porras, Jerry I. Built to Last: Successful Habits of Visionary Companies. New York: HarperBusiness, 1994.

9. Coupland, Douglas. Generation X. London: Abacus, 1991.

10. Descartes, Rene. Discourse on Method. London: Penguin Books,

11. Dichter, Ernest. The Handbook of Consumer Motivations. New York: McGraw-Hill, 1964.

12. Douglas, Mary. Thought Styles: Critical Essays on Good Taste. London: Sage, 1996.

13. Eco, Umberto. Travels in Hyper-Reality. San Diego: Harcourt Brace Jovanovich, 1990.

14. Fein, Ellen. The Rules. New York: Warner Books, 1996.

) библиография

15. Fidler, Roger. Mediamorphosis: Understanding New Media. Thousand Oaks, CA: Pine Forge Press, 1990.

16. Fukyama, Francis. The End of History and the Last Man. New York: Avon Books, 1993.

17. Goshal, Sumantra; Barlett, Christopher. The Individualised Corporation. London: Heinemann, 1998*.

18. Giddens, Anthony. The Third Way. Oxford UK: Blackwell Publishers,

19. Giddens, Anthony. Modernity and Self-Identity. Stanford: Standford University Press, 1991*.

20. Gray, John. False Dawn: The Delusions of Global Capitalism. London: Granta Books, 1998.

21. Grundy, Tony. Breakthrough Strategies for Growth: Delivering Sustainable Corporate Expansion. London: FT Pitman Publishing,

22. Hamel, Gary; Prahalad, Coimbatore Krishnan. Competing for the Future. Harvard: Business School Press, 1994*.

23. Handy, Charles. The Hungry Spirit. New York: Broadway, 1998*.

24. Jensen, Klaus. The Social Semiotics of Mass Communications. London: Sage, 1995.

25. Lacan, Jacques. The Four Fundamental Concepts of Psychoanalysis. London: Penguin Books, 1973.

26. MacLuhan, Marshall. Understanding Media: The Extensions of Man. Cambridge: MIT Press, 1994.

27. Packard, Vance. The Hidden Persuaders (полностью распродана).

28. Planning for Social Change. The Henley Centre for Economic Forecasting: London, 1997, 1998.

29. Reisman, David. The Lonely Crowd. New York: Doubleday Anchor

Books, 1950.

30. Senge, Peter. The Fifth Discipline Workbook. New York: Doubleday,

31. Severin, Frank T. Humanistic Viewpoints in Psychology. New

York: McGraw-Hill, 1965.

32. Silverstone, Roger. Television and Everyday Life. London:

Routledge, 1994.

33. Tapscott, Don. Growing Up Digital: The Rise of the Net Generation. New York: McGraw-Hill, 1998.

34. Wilson, Paul. The Little Book of Calm. New York: Plume, 1997.