Penn Jillette - Every Day is an Atheist Holiday!

The Celebrity Apprentice is more honest, in that creepy kind of way that the guy who admits he’s a racist is more honest. It doesn’t pretend to be about something beautiful like dance. I think business is beautiful, but The Celebrity Apprentice has nothing to do with business. No actual business skills are tested. It’s not even a real game about fake business. I can tell you the rules of chess (I know the rules well enough to lose to anyone). I can’t tell you the rules to The Celebrity Apprentice. No one can tell you the rules of The Celebrity Apprentice. No one. Donald Trump just does what he wants, which is mostly pontificating to people who are sucking up to him, while the network people try to manipulate him into making the highest-rated show they can. Trump can’t be manipulated, so the show isn’t even fair in that way. Annie Duke, the poker genius, and TCA veteran, said to me, “It’s a pretend game, about pretend business, where you get pretend fired.” Donald Trump couldn’t fire me. I work for Penn & Teller and he’s never owned any part of us. Trump tried to book Penn & Teller once in Vegas at one of his casinos, but we were priced out of his budget. He can’t fire us from the Rio, because he doesn’t own any of Caesars.

TCA pretends to be about raising money for charity. That’s true, but only so far. If I had not taken time off from the Penn & Teller show to do The Celebrity Apprentice— if Teller and I had just done our show, gotten usual pay—I could have donated four times the amount of money that Trump had pledged to give my charity if I won the whole damn shooting match. Opportunity Village, “my” charity that helps intellectually disabled adults to enter society, got a lot of attention because I was on The Celebrity Apprentice , and that does count for something. And when I was “fired,” my real bosses at Caesars, who own the Rio and the Penn & Teller Theater, said, “Oh, you wanted a quarter million for Opportunity Village? We don’t have to do some jive TV show; we’ll just write a check.” They wrote the full winning amount to Opportunity Village and everyone was happy. But The Celebrity Apprentice people are honest. They don’t pretend it’s about something beautiful, and they don’t pretend it’s fair. It’s venal people clawing at stupid, soulless shit in front of the modern-day Scrooge McDuck in order to stay famous.

The producers of TCA are a couple of really groovy women whom I grew to know a little and like a lot. They wanted the show to be honest, and they kept it honest. I didn’t watch the show, but I didn’t hear about any edits that were really disingenuous. They had to tell a story, and stories are never real, but they showed a view of the show that was certainly as accurate as the one you’re reading now. I never saw them lie, or push someone to get the reaction they wanted. They just let it happen with integrity and honesty. For one “task,” Donald Trump asked us to create a Macy’s store display and print ads for his new fragrance. Is there anyone who wants to smell like Donald Trump? Mr. Trump thinks so, so we were asked to create advertising. Instead of the usual twenty grand that the show would give to the winning “team leader’s” charity, Donald floated the promise that if he “loved” our promotional material, he would give one hundred thousand dollars to his “loved” one’s charity. Five times the amount that was arbitrarily assigned to this “task.” In other words, if Trump got an ad that he could actually use for his stink-pretty juice, he would pay about twenty percent of what he would have to pay in the free market to hire a professional to do the job properly. Trump was willing to donate one-fifth of what the campaign would be worth to charity. I got fired for coming up with the slogan “You Earned It.” They thought that slogan was “pompous.” My slogan for a perfume with Donald’s picture on it called “Success” was deemed pompous. Wow. The problem was my audience, I think. “You Earned It” isn’t good for the Trumps. It should have been “You Inherited It.” I would have won. I also helped with some of the parts of the campaign they liked, but the team chose my slogan, so not having a slogan would have been better than having one they don’t like. The game theory is to do as little as possible. Not the way I live my life, but it’s not my game, it’s Trump’s.

TCA gets the coin on both sides: they get NBC to pay for the show and they get the corporations to pay for the “challenges.”

Trump stays rich in real estate and stays kinda sorta famous for his “brand.” Trump is obsessed with his brand and that’s all you really need to know. Trump is on a game on TV where my showbiz peers, if they want to play the game, have to suck up to him, and I sucked up to him. I’d sit and smile and listen, because I promised the producers I would do my best. The boardrooms went long and I was there to spend about twenty-two hours, over six weeks listening to Trump do his monologues. He’d talk about Occupy Wall Street and global warming while he was deciding whom to pretend to fire from his pretend business. Bill Gates is fighting polio, and polio and I don’t suck up to him, but I was on TV with Donald Trump, so I did my job. I wasn’t even going to say anything about Trump’s hair. I live in a glass house. I’ve always had ugly, out-of-style hair. Trump’s hair is a lot better than mine—but as I sat there for hours half listening to Donald carry on, it struck me exactly what his hair looked like. It looks like cotton candy made of piss. That revelation came to me, and I had to type it here. But my hair is worse.

One day while shooting, Clay Aiken, Arsenio Hall, Lou Ferrigno and I were sneaking out of Trump International Hotel behind a laundry truck, to hide from the imaginary paparazzi. We’re all sub-stars, and we’d all been in showbiz for a while, so we were used to being walked in through the kitchen so the paying customers wouldn’t see the show folk. There were a few others with us, but I was trying to shock you with that opening foursome. Dee Snider, from Twisted Sister, was with us too. It was November in New York City, but in TV phony-baloney world it was March. I had been up since five a.m. for makeup, and a few days before I’d had a heart-to-heart talk with Clay. I would have preferred waterboarding. I don’t like heart-to-heart talks with anyone, but Clay Aiken? Strap me to the board, and put the wet towels over my face. Drowning sounds nice. Clay had put his arm on my shoulder, looked in my eyes and said softly something like, “You know, Penn, I really like you, I do. I think you’re really smart, but I have to talk to you about some things that are bothering me.” Clay told me, gently and kindly, that I was being condescending by talking over people’s heads. He was accusing me of being condescending and he was being… condescending. When someone is busting you for being condescending, it takes a bigger asshole than me to say, “Are you sure you know what ‘condescending’ means? It means to talk down to, not talk over someone’s head. So, you see, honey, I’m not condescending, I’m pompous, let me explain…”

So, I nodded, yeah, I’m condescending. Greed and clawing for fame got me to the point where I was pretending to care what Clay Aiken thought of me. What have I done? What have I done?

Clay spent over an hour and a half of his time, and wasted much more than that of mine, having a heart-to-heart with me over how he, Clay Aiken, thought I should treat Lou Ferrigno. He wasn’t talking about how Clay Aiken thought I should treat Clay Aiken, about which I would have had to work hard to give a flying fuck. Clay was talking to me about how he, Clay Aiken, thought I should treat the guy who played a cartoon character painted green, decades ago. He also told me to stop using the word “groovy.” This from a man who uses the word “bitch.” I like the word “groovy.” I don’t like the word “bitch.” After our talk, I went back to the hotel, called my wife and talked to her about being upset about my talk with Clay Aiken. One’s wife could bring home a couple of her sexy MILF friends for a very special sex birthday party and one could be unable to get a hard-on and then pee all over oneself and start crying like a little girl while chewing egg salad on soft bread with one’s mouth open, and it would disgust one’s wife less than talking about one’s heart-to-heart talk with Clay Aiken. She’s a very understanding woman.