Walter Isaacson - Einstein - His Life and Universe

This was, in fact, as the newspaper would say, “a pile of soft rubbish.” Einstein had done his thought experiment while working in the Bern patent office in 1907, not in Berlin, and it had not involved a person actually falling. “The newspaper drivel about me is pathetic,” he wrote Zangger when the article came out. But he understood, and accepted, how journalism worked. “This kind of exaggeration meets a certain need among the public.” 8

There was, indeed, an astonishing public craving to understand relativity. Why? The theory seemed somewhat baffling, yes, but also very enticing in its mystery. Warped space? The bending of light rays? Time and space not absolute? The theory had the wondrous mix of Huh? and Wow! that can capture the public imagination.

This was lampooned in a Rea Irvin cartoon in the New Yorker, which showed a baffled janitor, fur-clad matron, doorman, kids, and others scratching their heads with wild surmise as they wandered down the street. The caption was a quote from Einstein: “People slowly accustomed themselves to the idea that the physical states of space itself were the final physical reality.” As Einstein put it to Grossmann, “Now every coachman and waiter argues about whether or not relativity theory is correct.” 9

Einstein’s friends found themselves besieged whenever they lectured on it. Leopold Infeld, who later worked with Einstein, was then a young schoolteacher in a small Polish town. “At the time, I did what hundreds of others did all over the world,” he recalled. “I gave a public lecture on the theory of relativity, and the crowd that lined up on a cold winter night was so great that it could not be accommodated in the largest hall in town.” 10

The same thing happened to Eddington when he spoke at Trinity College, Cambridge. Hundreds jammed the hall, and hundreds more were turned away. In his attempt to make the subject comprehensible, Eddington said that if he was traveling at nearly the speed of light he would be only three feet tall. That made newspaper headlines. Lorentz likewise gave a speech to an overflow audience. He compared the earth to a moving vehicle as a way to illustrate some examples of relativity. 11

Soon many of the greatest physicists and thinkers began writing their own books explaining the theory, including Eddington, von Laue, Freundlich, Lorentz, Planck, Born, Pauli, and even the philosopher and mathematician Bertrand Russell. In all, more than six hundred books and articles on relativity were published in the first six years after the eclipse observations.

Einstein himself had the opportunity to explain it in his own words in The Times of London, which commissioned him to write an article called “What Is the Theory of Relativity?” 12The result was actually quite comprehensible. His own popular book on the subject, Relativity: The Special and General Theory, had first appeared in German in 1916. Now, in the wake of the eclipse observation, Einstein published it in English as well. Filled with many thought experiments that could be easily visualized, it became a best seller, with updated editions appearing over the ensuing years.

The Publicity Paradox

Einstein had just the right ingredients to be transformed into a star. Reporters, knowing that the public was yearning for a refreshing international celebrity, were thrilled that the newly discovered genius was not a drab or reserved academic. Instead, he was a charming 40-year-old, just passing from handsome to distinctive, with a wild burst of hair, rumpled informality, twinkling eyes, and a willingness to dispense wisdom in bite-sized quips and quotes.

His friend Paul Ehrenfest found the press attention rather ridiculous. “The startled newspaper ducks flutter up in a hefty bout of quacking,” he joked. To Einstein’s sister, Maja, who grew up at a time before people actually liked publicity, the attention was astonishing, and she assumed that he found it completely distasteful. “An article was published about you in a Lucerne paper!” she marveled, not fully appreciating that he had made front pages around the world. “I imagine this causes you much unpleasantness that so much is being written about you.” 13

Einstein indeed bemoaned his newfound fame, repeatedly. He was being “hounded by the press and other riff-raff,” he complained to Max Born. “It’s so dreadful that I can barely breathe anymore, not to mention getting around to any sensible work.” To another friend, he painted an even more vivid picture of the perils of publicity: “Since the flood of newspaper articles, I’ve been so deluged with questions, invitations, and requests that I dream I’m burning in Hell and the postman is the Devil eternally roaring at me, hurling new bundles of letters at my head because I have not yet answered the old ones.” 14

Einstein’s aversion to publicity, however, existed a bit more in theory than in reality. It would have been possible, indeed easy, for him to have shunned all interviews, pronouncements, pictures, and public appearances. Those who truly dislike the public spotlight do not turn up, as the Einsteins eventually would, with Charlie Chaplin on a red carpet at one of his movie premieres.

“There was a streak in him that enjoyed the photographers and the crowds,” the essayist C. P. Snow said after getting to know him. “He had an element of the exhibitionist and the ham. If there had not been that element, there would have been no photographers and no crowds. Nothing is easier to avoid than publicity. If one genuinely doesn’t want it, one doesn’t get it.” 15

Einstein’s response to adulation was as complex as that of the cosmos to gravity. He was attracted and repelled by the cameras, loved publicity and loved to complain about it. His love-hate relationship with fame and reporters might seem unusual until one reflects on how similar it was to the mix of enjoyment, amusement, aversion, and annoyance that so many other famous people have felt.

One reason that Einstein—unlike Planck or Lorentz or Bohr—became such an icon was because he looked the part and because he could, and would, play the role. “Scientists who become icons must not only be geniuses but also performers, playing to the crowd and enjoying public acclaim,” the physicist Freeman Dyson (no relation to the Astronomer Royal) has noted. 16Einstein performed. He gave interviews readily, peppered them with delightful aphorisms, and knew exactly what made for a good story.

Even Elsa, or perhaps especially Elsa, enjoyed the attention. She served as her husband’s protector, fearsome in her bark and withering in her near-sighted gaze when unwanted intruders barged into his orbit. But even more than her husband, she reveled in the stature and deference that came with fame. She began charging a fee to photograph him, and she donated the money to charities that fed hungry children in Vienna and elsewhere. 17

In the current celebrity-soaked age, it is hard to recall the extent to which, a century ago, proper people recoiled from publicity and disdained those who garnered it. Especially in the realm of science, focusing on the personal seemed discordant. When Einstein’s friend Max Born published a book on relativity right after the eclipse observations, he included, in his first edition, a frontispiece picture of Einstein and a short biography of him. Max von Laue and other friends of both men were appalled. Such things did not belong in a scientific book, even a popular one, von Laue wrote Born. Chastened, Born left these elements out of the next edition. 18

As a result, Born was dismayed when it was announced in 1920 that Einstein had cooperated on a forthcoming biography by a Jewish journalist, Alexander Moszkowski, who had mainly written humor and occult books. The book advertised itself, in the title, as being based on conversations with Einstein, and in fact it was. During the war, the gregarious Moszkowski had befriended Einstein, been solicitous of his needs, and brought him into a semiliterary circle that hung around at a Berlin café.