After her death, Chanel continued with increasing success, constantly reinventing her themes. As a result, the mythic Coco Chanel is now a global icon far outstripping what she was in her own lifetime. I make no claim to have uncovered everything or to have solved all of the mysteries Gabrielle Chanel left behind. But in illuminating some of them, and in presenting her without sentimentality yet with all of her pathos and seductive complexity, I hope I have helped humanize this deeply complex character, one of the most remarkable women of the last century.
Gabrielle Chanel moved to Switzerland after the Second World War. It was there that she asked a friend, the writer and diplomat Paul Morand, to take down her memoirs. She left behind no diaries and only a handful of letters, but after her death, Morand was persuaded to publish the notes from those evenings in Switzerland. No other primary source gives as much insight into Gabrielle’s extraordinary life as Morand’s book, her memoir,
The Allure of Chanel.
Gabrielle’s own words ring out in the description that follows of an event that would alter the course of her life.
PROLOGUE. You’re Proud, You’ll Suffer
One night, just over a century ago, a couple made their way past the Tuileries, the oldest of Paris’s gardens. They were to dine in Saint-Germain the neighborhood where the loftiest nobility still kept mansions in town.
The young woman was straight and slender. Her heavy black hair was caught up at the nape of a long neck, and an unusually simple hat set off her angular beauty. She looked younger than her twenty-six years. Her English lover’s gaze was skeptical, amused, revealing the confidence of privilege. His manner was, intentionally, less polished and urbane than that of his French peers.
As they went on, Gabrielle (who was known to some as Coco) talked. Enjoying her newfound independence, acquired with the progress of her little business, she remarked on how easy it seemed to be to make money. She was unprepared for her lover’s response.
He told her she was wrong. Not only was she not making any money, she was actually in debt to the bank.
She refused to believe him. If she wasn’t making any money, why did the bank keep giving it to her?
Her lover, Arthur Capel, laughed. Hadn’t she realized? The bank gave her money only because he’d put some there as a guarantee. But she challenged him again.
“Do you mean I haven’t earned the money I spend? That money’s mine. ”
“No, it isn’t, it belongs to the bank!”
Gabrielle was shocked into silence. Keeping stride with her quickened pace, Arthur told her that, only yesterday, the bank had telephoned to say she was withdrawing too much.
While her talk of business had provoked Arthur to reveal the truth of her situation, he didn’t much care and he told her it really wasn’t important. This attempt to mollify her only renewed her defiance.
“The bank rang you? Why not me ? So I’m dependent upon you?” 1
In despair, she now insisted they go back across the river, but this brought her no respite. Looking around their well-appointed apartment, she saw the objects she had purchased with what she had thought to be her profits and was faced with the illusion of her independence. Everything had really been bought by Arthur. Her despair turning to hatred, she hurled her bag at him, ran down the stairs and out into the street. Heedless of the rain, she fled, intent on seeking refuge several streets away in her shop on the rue Cambon.
“Coco, you’re crazy!” Arthur called out.
By the time he reached her, though they were both soaked, his instruction to her to be reasonable was useless and she sobbed, inconsolable.
In his arms, she was at last calmed. “He was the only man I have loved,” she would say in later years. “He was the great stroke of luck in my life… He had a very strong and unusual character… For me he was my father, my brother, my entire family.” 2Yet only after much persuasion would she return to their apartment. In the early hours, when Arthur believed he had soothed the wound to her pride, at last, they both slept.
This experience transformed her purpose. A few hours later, arriving early at rue Cambon, she made a pronouncement to her head seamstress, Angèle: “From now on, I am not here to have fun; I am here to make a fortune. From now on, no one will spend one centime without asking my permission.” 3
When Arthur shocked Gabrielle out of her fantasy and laughed at her self-delusion, even he, who understood her well, could not have predicted the ferocity of her response. He had done her a harsh favor, had compelled her to face reality. This was the catalyst that would release her most intense creative energies.
Coco Chanel would never forget Arthur’s part in initiating her transformation. And if he had at first underestimated the degree to which her pride was the force that drove her, he was nonetheless the one who had said to her, “You’re proud, you’ll suffer.” 4
In these words, he had singled out Gabrielle’s most significant driving force and foreseen that it would be the source of her vulnerability. Yet while her pride was indeed to make her suffer, she believed it was the key to her success. “Pride is present in whatever I do,” she would later say. “It is the secret of my strength… It is both my flaw and my virtue.” 5
Some time after the night that drove her to her new purpose, her business began to prosper, and she would emerge from her understudy role as a kept young woman with a hat shop. As her rebellious and progressive style gradually became synonymous with her controversial life, Coco Chanel would embody an influential and glamorous new form of female independence. Later, she would say, “But I liked work. I have sacrificed everything to it, even love. Work has consumed my life.” 6
In the meantime, as her profits became substantial, she proudly told Arthur she no longer needed a guarantor and that he could withdraw all his securities. His reply was melancholy: “I thought I’d given you a plaything, I gave you freedom.” 7
While state roads have carved up our landscapes with a rigorous efficiency, leaving few places distant or mysterious, the region of Gabrielle Chanel’s paternal ancestors, the Cévennes, retains a strong sense of its earlier remoteness. One of France’s oldest inhabited regions, it is a complex network of peaks, valleys and ravines that form the southeastern part of the Massif Central. Cut off from the Alps to the east by the cleft of the river Rhône, its vast limestone plateaus, dissected by deep river gorges, were traditionally the preserve of shepherds and their sheep. By the eighteenth century, the valleys of the Cévennes were dependent upon silk farming and weaving and the cultivation of the mulberry. Below the highest peaks, fit only for pasture, millions of chestnut trees, long a source of income for locals, still dominate the landscape.
In 1792, only three years after the revolution, Joseph Chanel, Gabrielle’s great-grandfather, was born in Ponteils, a hamlet of stone houses surrounded by chestnut groves. As a journeyman carpenter, he used his fiancée’s modest dowry to set himself up as Ponteils’ tavern keeper in part of a large farmhouse standing on a little knoll above the village. In time, the farmhouse became known as The Chanel, a name it retains to this day. The tough and forthright Cévenol mentality, which enabled the local early Protestants, the Huguenots, to withstand terrible persecution appears to have passed down the Chanel line. In years to come, Gabrielle’s friend Jean Cocteau would say: “If I didn’t know she was brought up a Catholic, I would imagine she was a Protestant. She protests inveterately, against everything.” 1
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