The hassle paid off at the box office the following summer. Predator had the second-biggest opening weekend of any 1987 film (after Beverly Hills Cop II ) and ended up grossing $100 million. McTiernan turned out to have been a great choice, and you could see from Die Hard the next year that his success with Predator was no fluke. In fact, if a director of his caliber had done the sequel to Predator , the movie could have become a major franchise on a par with Terminator or Die Hard.
I had a parting of the ways with the studio executives about that. What happened with Predator happens to a lot of successful movies with first-time directors. The director goes on making hits, and his fee goes up: after Die Hard , McTiernan’s was $2 million. And, of course, costs had risen in the years since Predator , but the studio executives wanted to do a sequel that would cost no more than the first movie. That ruled out McTiernan. Instead, they hired another relatively inexperienced and inexpensive director; in this case, the guy who’d made A Nightmare on Elm Street 5. Joel Silver wanted me to do Predator 2 , but I told him that the movie would take a major dive. Not only was the director wrong, but the script was wrong too. The story was set in Los Angeles, and I told him, “Nobody wants to see predators running around downtown LA. We already have predators. Gang warfare is killing people all the time. You don’t need extraterrestrials to make the town dangerous.” I felt that unless they paid to bring in a good director and a good script, hiring me wasn’t going to do anything. He wouldn’t budge, so I walked away. Predator 2 and all the other Predator s that followed flopped, and Joel and I never worked together again.
The studios have the hang of it better today. They do pay for the sequel of a successful picture. They pay the actors more money, and the writers more money, and they bring back the director. It doesn’t matter if the sequel costs $160 million to make. Franchises such as Batman and Ironman are going to gross $350 million per movie at the box office. The Predator movies could have been like that. But with a cheaper director, and cheaper writers and actors, Predator 2 became one of the biggest bombs of 1990. They didn’t learn and made the same mistake with the third Predator movie twenty years after that. Of course it’s always easy to be smart in hindsight.
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I was riding the great wave of action movies, a whole new genre that was exploding during this time. Stallone started it with the Rocky movies. In the original Rocky , in 1976, he’d looked like just a regular fighter. But in Rocky II, he had a much better body. His Rambo movies, the first two especially, also had a giant impact. My 1985 movie Commando continued that trend, coming out in the same year as the second Rambo and Rocky IV. Then The Terminator and Predator expanded the genre by adding sci-fi dimensions. Some of these movies were critically acclaimed, and all of them made so much money that the studios could no longer write them off as just B movies. They became as important to the 1980s as Westerns were in the 1950s.
The studios couldn’t wait to cook up new scripts, dust off old scripts, and have writers tailor scripts to me. Stallone and I were the leading forces in the genre—although Sly was really ahead of me and got paid more. There was more work for action stars than either of us could do, and others emerged in response to the demand: Chuck Norris, Jean-Claude Van Damme, Dolph Lundgren, Bruce Willis. Even guys like Clint Eastwood, who were doing action movies all along, started bulking up and ripping off their shirts and showing off muscles.
In all this, the body was key. The era had arrived where muscular men were viewed as attractive. Looking physically heroic became the aesthetic. They looked powerful. It was inspiring: just looking at them made you feel that they could take care of the job. No matter how outlandish the stunt, you would think, “Yeah, he could do that.” Predator was a hit partly because the guys who go into the jungle with me were impressively muscular and big. The movie was Jesse Ventura’s acting debut. I was at Fox Studios when he came to interview for the job, and after he walked out, I said, “Guys, I don’t think there’s even a question that we should get this guy. I mean, he is a navy frogman, he’s a professional wrestler, and he looks the part. He’s big and has a great deep voice; very manly.” I’d always felt we lacked real men in movies, and to me Jesse was the real deal.
My plan was always to double my salary with each new film. Not that it always worked, but most of the time it did. Starting from $250,000 for Conan the Barbarian , by the end of the 1980s, I’d hit the $10 million mark in pay. The progression went like this:
The Terminator
(1984)
$750,000
Conan the Destroyer
(1984)
$1 million
Commando
(1985)
$1.5 million
Red Sonja
“cameo” (1985)
$1 million
Predator
(1987)
$3 million
The Running Man
(1987)
$5 million
Red Heat
(1988)
$5 million
Total Recall
(1990)
$10 million
From there I went on to $14 million for Terminator 2 and $15 million for True Lies. Bang, bang, bang, bang; the rise was very fast.
In Hollywood, you get paid for how much you can bring in. What is the return on investment? The reason I could double my ask was the worldwide grosses. I nurtured the foreign markets. I was always asking, “Is this movie appealing to an international audience? For example, the Asian market is negative on facial hair, so why would I wear a beard in this role? Do I really want to forgo all that money?”
Humor was what made me stand out from other action leads like Stallone, Eastwood, and Norris. My characters were always a little tongue in cheek, and I always threw in funny one-liners. In Commando , after breaking the neck of one of my daughter’s kidnappers, I prop him up next to me in an airline seat and tell the flight attendant, “Don’t disturb my friend, he’s dead tired.” In The Running Man, after strangling one of the evil stalkers with barbed wire, I deadpan, “What a pain in the neck!” and run off.
Using one-liners to relax the viewer after an intense moment started accidentally with The Terminator. There’s a scene where the Terminator has holed up in a flophouse to repair itself. A paunchy janitor pushing a garbage cart down the hall thumps on the door of the Terminator’s room and says, “Hey, buddy, you got a dead cat in there or what?” You see from the Terminator’s viewpoint as it selects from a diagram listing “possible appropriate responses”:
YES/NO
OR WHAT
GO AWAY
PLEASE COME BACK LATER
FUCK YOU
FUCK YOU, ASSHOLE
Then you hear the one it chooses: “Fuck you, asshole.” People in the theaters were howling at that. Was the guy going to be the next victim? Would I blow him away? Would I crush him? Would I send him to hell? Instead, the Terminator just tells him to fuck off, and the guy goes away. It’s the opposite of what you expect, and it’s funny because it breaks the tension.
I recognized that such moments could be extremely important and added wisecracks in the next action film, Commando . Near the end of the movie, the archvillain Bennett nearly kills me, but I finally win and impale him on a broken steam pipe. “Let off some steam,” I joke. The screening audience loved it. People said things like “What I like about this movie is there was something to laugh about. Sometimes action movies are so intense you get numb. But when you break it up and put in some humor, it’s so refreshing.”
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