Linda Himelstein - The King of Vodka

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“A operatic tour-de-force.”
—Tilar J. Mazzeo, author of
“An impressive feat of research, told swiftly and enthusiastically.”
— From Vanderbilt and Rockefeller to Bill Gates and Steve Jobs, America’s captains of industry are paragons of entrepreneurial success, and books about business history, from
to
, show exemplars of capitalistic cunning and tenacity… but just as American cocktail connoisseurs can mistake Absolut, Skyy, Grey Goose, or Ketel One for the quintessential clear spirit, so too has America’s vision of business history remained naïve to a truth long recognized in Eastern Europe: since the time of Tsar Nicholas, both
and
have been synonymous in Russia with one name—Smirnoff.
Linda Himelstein’s critically acclaimed biography of Russian vodka scion Pyotr Smirnov—a finalist for the James Beard Award, winner of the IACP and Saroyan Awards, and a BusinessWeek Best Business Book of 2009—is the sweeping story of entrepreneurship, empire, and epicurean triumph unlike anything the world has ever seen before.

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Linda Himelstein

THE KING OF VODKA

The Story of Pyotr Smirnov and the Upheaval of an Empire

To my family, the best there is

A man comes from the dust and in the dust he will end—and in the meantime, it is good to drink a sip of vodka.

—OLD RUSSIAN PROVERB

The Cast

Main Family Characters

Pyotr Arsenievich Smirnov The King of Vodka

Mariya Nikolayevna Smirnova Smirnov’s third wife

Arseniy Smirnov Smirnov’s father

Grigoriy Smirnov Smirnov’s uncle

Ivan Smirnov Smirnov’s uncle

Pyotr Petrovich Smirnov Smirnov’s eldest son

Nikolay Petrovich Smirnov Smirnov’s second-eldest son

Vladimir Petrovich Smirnov Smirnov’s third-eldest son

Sergey Petrovich Smirnov Smirnov’s fourth-eldest son

Aleksey Petrovich Smirnov Smirnov’s youngest son

Aleksandra Petrovna Smirnova Smirnov’s youngest daughter

Supporting Family Characters and Others Connected to Them

Matryona Smirnova Smirnov’s mother

Venedikt Smirnov Smirnov’s uncle

Eugeniya Ilyinichna Smirnova Pyotr Petrovich’s wife

Aleksandra Pavlovna Smirnova Vladimir Petrovich’s second wife, mother of his son

Tatiana Smirnova-Maksheyeva Vladimir Petrovich’s third wife and memoirist

Valentina Piontkovskaya Operetta star and Vladimir’s lover

Martemyan Borisovskiy Aleksandra Smirnova’s lover, later husband

Konstantin Petrovich Bakhrushin Smirnov’s son-in-law

Arseniy Petrovich Smirnov Smirnov’s grandson born to Pyotr

Vladimir Vladimirovich Smirnov Smirnov’s grandson born to Vladimir

Nikolay Venediktovich Smirnov Smirnov’s cousin and vodka factory director

Oleg Smirnov Smirnov’s grandson born to Sergey

Boris Smirnov Smirnov’s great-great-grandson, through Aleksey’s line

Smirnov’s Vodka Producing Rivals

Aleksander Shtriter

Kamill Deprés

M. A. Popov

Nikolay Shustov

Emile Rouget

Keller & Co.

Key Members of the Russian Bureaucracy

Tsar Aleksander II Known by some as the Great Reformer

Tsar Aleksander III Proponent of the vodka monopoly

Tsar Nikolay II Last Russian Tsar

Ivan Vyshnegradskiy Minister of Finance 1887–1892

Sergey Witte Minister of Finance 1892–1903

Revolutionaries

Vladimir Lenin Leader of the Bolshevik Party

Leon Trotskiy Lenin’s number two and Commander of the Red Army

Josef Stalin Future leader of the Soviet Union

Key Literary Figures

Lev Tolstoy Outspoken Temperance Advocate

Anton Chekhov Critic of Smirnov and other vodka makers

Maxim Gorkiy Chronicled the Russian Revolution

Fyodor Dostoevskiy Anti-alcohol, anti-merchant advocate

Aleksander Ostrovskiy Playwright, outspoken critic of merchants

Author’s Note

This historical narrative account is based on exhaustive research conducted over more than four years in the United States and Russia. Information included in the book was gleaned from over 500 archival documents, approximately 250 articles from periodicals and newspapers, more than 900 books, and interviews with a dozen or more leading experts in related fields. In some instances, primary sources could not be found at all, were incomplete, or in conflict with other sources. In these cases, available documentation and relevant historical context were relied upon to provide likely accounts of events. In other circumstances, corroborating evidence supporting personal recollections or viewpoints could not be found. For example, some of Vladimir Smirnov’s many remembrances, recorded by his third wife, could not be verified. Notations have been included throughout the book to alert readers to these occasions wherever possible.

Citations, both in English and Russian, are extensive, though they do not include references for facts that are widely known or accepted. And unless otherwise noted, translations of Russian documents were provided by Tatiana Glezer. Names in the book are transliterated into a hybrid of Russian and English spellings to retain their Russian feel but make them easier to read. In addition, Russia followed the Julian calendar until January 31, 1918. Thus, all dates prior to that time are given according to the Julian, not Gregorian, calendar. Finally, converting nineteenth-and early twentieth-century Russian rubles into today’s dollar equivalents proved to be a particularly daunting challenge. An elaborate three-step process was developed to make this calculation with the help of Sofya Alekseyevna Salomatina, coordinator of the Center for Economic History at Moscow State University, and an indispensable resource by Samuel Williamson titled Six Ways to Compute the Relative Value of a U.S. Dollar Amount, 1774 to Present.

Prologue: Good-bye

The smell of mud and wet stone hung in the air. Moscow had been in the midst of an unusually warm spell. It was already late November, yet dandelions and daisies were poking out of the earth, nurtured by a steady balmy drizzle. The few flakes of snow that had fallen had quickly vanished, leaving cobblestones glistening on the ground. As the springlike days wore on, it seemed like winter might never come.

But it did, finally. As December 1898 arrived, a chill snuck up on Moscow like an invading army. Snow began to fall before daybreak and continued without interruption. Soon, a thick coat of white buried the city. Sledges, large wooden carriages that glided around town on metal runners, took the place of clumsier wheeled vehicles. Within a day, temperatures dropped another fifteen degrees, leaving Russia’s then second-largest city in its more typical seasonal state: gray and frigid.

Little else, however, was typical that December day, particularly at the corner of Pyatnitskaya Street just past the Cast Iron Bridge, a pathway that led directly to Red Square and the Kremlin. Since 8 AM, crowds had flowed into this neighborhood, known as a hub for Moscow’s flourishing merchant class. Wealthy businessmen arrived with their elegant wives; important government officials and religious leaders left behind other pressing matters to make an appearance. Workers and peasants showed up in droves, spilling out into the street leading to St. John the Baptist Church. The crush was so dense that movement became almost impossible. Horse-drawn trams that usually seesawed through the center of Pyatnitskaya were forced to stop running as long lines of mourning carriages surrounded the block. 1

At 9 AM, the bell rang out, snapping the masses to attention. All eyes turned toward a majestic funeral chariot outfitted with a canopy of rich silver brocade. 2It was parked before the grandest residence on the block, a three-story-high mansion that was a testament to the architectural beauty cropping up all over Russia. The home’s sheer size—with thirty-one street-facing windows—would have been enough to stop even the most refined passersby. But this structure also looked something like a museum. Ornate carvings of flowers, leaves, lions, and two-headed eagles were etched into the outer façade. A cast-iron balcony adorned the corner of the third floor along with glorious artisan porches. At the main entrance, an elaborate, black-iron archway marked the home’s stately gateway. Viewing the home at its cornermost point from across the Moscow River, it resembled a small luxury liner heading out to sea.

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