Eyal, Nir - Hooked - How to Build Habit-Forming Products

Chapter 6: What Are You Going to Do with This?

[cxiii] For further thoughts on the morality of designing behavior, see: Thaler, Richard H., Cass R. Sunstein, and John P. Balz. Choice Architecture. SSRN Scholarly Paper. Rochester, NY: Social Science Research Network, April 2, 2010. http://papers.ssrn.com/abstract=1583509.

[cxiv] White, Charlie. “Survey: Cellphones Vs. Sex – Which Wins? [INFOGRAPHIC].” Mashable, August 3, 2011. http://mashable.com/2011/08/03/telenav-cellphone-infographic/.

[cxv] Bogost, Ian. “The Cigarette of This Century.” The Atlantic, June 6, 2012. http://www.theatlantic.com/technology/archive/2012/06/the-cigarette-of-this-century/258092/.

[cxvi] Freedman, David H. “The Perfected Self.” The Atlantic, June 2012. http://www.theatlantic.com/magazine/archive/2012/06/the-perfected-self/308970/.

[cxvii] Graham, Paul. “The Acceleration of Addictiveness,” July 2010. Accessed November 12, 2013 http://www.paulgraham.com/addiction.html.

[cxviii] “The Ethical Line in User Experience Research.” mUmBRELLA. Accessed November 13, 2013. http://mumbrella.com.au/the-ethical-line-in-user-experience-research-163114.

[cxix] “How Deceptive Is Your Persuasive Design?” Accessed November 13, 2013. https://uxmag.com/articles/how-deceptive-is-your-persuasive-design.

[cxx] “GSB In Brief.” Accessed December 1, 2013. http://www.gsb.stanford.edu/news/bmag/sbsm0911/ss-kenyan.html.

[cxxi] Stewart, David. Demystifying Slot Machines and Their Impact in the United States. American Gaming Association, May 26, 2010. http://www.americangaming.org/sites/default/files/uploads/docs/whitepapers/demystifying_slot_machines_and_their_impact.pdf.

[cxxii] Shermer, Michael. “How We Opt Out of Overoptimism: Our Habit of Ignoring What Is Real Is a Double-Edged Sword: Scientific American.” Accessed November 13, 2013. http://www.scientificamerican.com/article.cfm?id=opting-out-of-overoptimism.

[cxxiii] “The Curse of Cow Clicker: How a Cheeky Satire Became a Videogame Hit | Wired Magazine | Wired.com.” Wired Magazine. Accessed November 13, 2013. http://www.wired.com/magazine/2011/12/ff_cowclicker/.

[cxxiv] “Cowpocalypse Now.” Ian Bogost. Accessed November 13, 2013. http://www.bogost.com/blog/cowpocalypse_now.shtml

Chapter 7: Case Study: The Bible App

[cxxv] “On Fifth Anniversary of Apple iTunes Store, YouVersion Bible App Reaches 100 Million Downloads: First-Ever Survey Shows How App Is Truly Changing Bible Engagement.” PRWeb, July 8, 2013. http://www.prweb.com/releases/2013/7/prweb10905595.htm.

[cxxvi] Tsotsis, Alexia. “Snapchat Snaps Up A $80M Series B Led By IVP At An $800M Valuation.” TechCrunch. Accessed November 13, 2013. http://techcrunch.com/2013/06/22/source-snapchat-snaps-up-80m-from-ivp-at-a-800m-valuation/.

[cxxvii] “YouVersion Infographics.” Accessed November 13, 2013. http://blog.youversion.com/wp-content/uploads/2013/07/themobilebible1.jpg.

[cxxviii] Alford, Henry. “If I Do Humblebrag So Myself.” The New York Times, November 30, 2012, sec. Fashion & Style. http://www.nytimes.com/2012/12/02/fashion/bah-humblebrag-the-unfortunate-rise-of-false-humility.html.

[cxxix] Tamir, Diana I., and Jason P. Mitchell. “Disclosing Information About the Self Is Intrinsically Rewarding.” Proceedings of the National Academy of Sciences (May 7, 2012): 201202129. doi:10.1073/pnas.1202129109.

Chapter 8: Habit Testing and Where to Look for Habit-Forming Opportunities

[cxxx] Griffel, Mattan. “Discovering Your Aha! Moment.” GrowHack, December 4, 2012. http://www.growhack.com/2012/12/04/discovering-your-aha-moment/.

[cxxxi] Graham, Paul. “Schlep Blindness,” January 2012. http://paulgraham.com/schlep.html

[cxxxii] Gascoigne, Joel. “Buffer October Update: $2,388,000 Annual Revenue Run Rate, 1,123,000 Users,” November 7, 2013. http://open.bufferapp.com/buffer-october-update-2388000-run-rate-1123000-users/.

[cxxxiii] “I’m Joel Gascoigne, and This Is the Story Behind Buffer.” Life Hacker. Accessed November 13, 2013. http://www.lifehacker.co.in/technology/Im-Joel-Gascoigne-and-This-Is-the-Story-Behind-Buffer/articleshow/24271474.cms.

[cxxxiv] West, Nancy Martha, “Kodak and The Lens of Nostalgia” The University Press of Virginia. 2000. p.95

[cxxxv] Cosier, G., & Hughes, P. M. (2001). The Problem with Disruption. BT Technology, 19(4), 9.

[cxxxvi] Pickover, Clifford A. Time: A Traveler’s Guide. Oxford University Press, USA, 1998.

[cxxxvii] Stoll, Clifford. “The Internet? Bah!” Newsweek, February 27, 1995. http://www.english.illinois.edu/-people-/faculty/debaron/582/582%20readings/stoll.pdf.

[cxxxviii] Maples, Jr, Mike. “Technology Waves and the Hypernet.” Roger and Mike’s Hypernet Blog. Accessed November 13, 2013. http://rogerandmike.com/post/14629058018/technology-waves-and-the-hypernet.

[cxxxix] “How to Get Startup Ideas,” November 2012. http://paulgraham.com/startupideas.html.

Table of Contents

Introduction

1. The Habit Zone

2. Trigger

3. Action

4. Variable Reward

5. Investment

6. What Are You Going To Do With This?

7. Case Study: The Bible App

8. Habit Testing and Where To Look For Habit-Forming Opportunities

Appendix

About the Authors

Acknowledgements

Contributors

Notes and Sources

[i]

[ii]

[iii]

[iv]

[v]

[vi]

[vii]

[viii]

[ix]

[x]

[xi]

[xii]

[xiii]

[xiv]

[xv]

[xvi]

[xvii]

[xviii]

[xix]

[xx]

[xxi]

[xxii]

[xxiii]

[xxiv]

[xxv]

[xxvi]

[xxvii]

[xxviii]

[xxix]

[xxx]

[xxxi]

[xxxii]

[xxxiii]

[xxxiv]

[xxxv]

[xxxvi]

[xxxvii]

[xxxviii]

[xxxix]

[xl]

[xli]

[xlii]

[xliii]

[xliv]

[xlv]

[xlvi]

[xlvii]

[xlviii]

[xlix]

[l]

[li]

[lii]

[liii]

[liv]

[lv]

[lvi]

[lvii]

[lviii]

[lix]

[lx]

[lxi]

[lxii]

[lxiii]

[lxiv]

[lxv]

[lxvi]

[lxvii]

[lxviii]

[lxix]

[lxx]

[lxxi]

[lxxii]

[lxxiii]

[lxxiv]

[lxxv]

[lxxvi]

[lxxvii]

[lxxviii]

[lxxix]

[lxxx]

[lxxxi]

[lxxxii]

[lxxxiii]

[lxxxiv]

[lxxxv]

[lxxxvi]

[lxxxvii]

[lxxxviii]

[lxxxix]

[xc]

[xci]

[xcii]

[xciii]

[xciv]

[xcv]

[xcvi]

[xcvii]

[xcviii]

[xcix]

[c]

[ci]

[cii]

[ciii]

[civ]

[cv]

[cvi]

[cvii]

[cviii]

[cix]

[cx]

[cxi]

[cxii]

[cxiii]

[cxiv]

[cxv]

[cxvi]

[cxvii]

[cxviii]

[cxix]

[cxx]

[cxxi]

[cxxii]

[cxxiii]

[cxxiv]

[cxxv]

[cxxvi]

[cxxvii]

[cxxviii]

[cxxix]

[cxxx]

[cxxxi]

[cxxxii]

[cxxxiii]

[cxxxiv]

[cxxxv]

[cxxxvi]

[cxxxvii]

[cxxxviii]

[cxxxix]

[ii]

[iii]

[iv]

[v]

[vi]

[vii]

[viii]

[ix]

[x]

[xi]

[xii]

[xiii]

[xiv]

[xv]

[xvi]

[xvii]

[xviii]

[xix]

[xx]

[xxi]

[xxii]

[xxiii]

[xxiv]

[xxv]

[xxvi]

[xxvii]

[xxviii]

[xxix]

[xxx]

[xxxi]

[xxxii]

[xxxiii]

[xxxiv]

[xxxv]

[xxxvi]

[xxxvii]

[xxxviii]

[xxxix]

[xl]

[xli]

[xlii]

[xliii]

[xliv]

[xlv]

[xlvi]

[xlvii]

[xlviii]

[xlix]

[l]

[li]

[lii]

[liii]

[liv]