Eyal, Nir - Hooked - How to Build Habit-Forming Products

[lxxiii] Ferster, Charles B, and Skinner. Schedules of Reinforcement. New York: Appleton-Century-Crofts, 1957.

[lxxiv] Berns GS, McClure SM, Pagnoni G, Montague PR.. Predictability modulates human brain response to reward" Journal of Neuroscience. 2001 Apr 15;21(8):2793-8.

[lxxv] Aharon, L., Etcoff, N., Ariely, D., CHabris, C. F., et al. Beautiful faces have variable reward value: fMRI and behavioral evidence. Neuron 2001, 32, 357-551.

[lxxvi] A. Bandura, Social Foundations of Thought and Action: A Social Cognitive Theory. Englewood Cliffs, NJ: Prentice Hall, 1986.

[lxxvii] A. Bandura, Self-Efficacy: The Exercise of Self-Control. New York: W.H. Freeman, 1997.

[lxxviii] “Why Humanizing Players And Developers Is Crucial For League of Legends.” Accessed November 12, 2013. http://www.gamasutra.com/view/news/36847/Why_Humanizing_Players_And_Developers_Is_Crucial_For_League_of_Legends.php.

[lxxix] “League of Legends: Changing Bad Player Behavior with Neuroscience.” Accessed November 12, 2013. http://www.gamasutra.com/view/news/178650/League_of_Legends_Changing_bad_player_behavior_with_neuroscience.php#.URj5SVpdccs.

[lxxx] Milton, Katharine. “A Hypothesis to Explain the Role of Meat-eating in Human Evolution.” Evolutionary Anthropology: Issues, News, and Reviews 8, no. 1 (1999): 11–21. doi:10.1002/(SICI)1520-6505(1999)8:1<11::AID-EVAN6>3.0.CO;2-M.

[lxxxi] Jha, Alok, and science correspondent. “Stone Me! Spears Show Early Human Species Was Sharper Than We Thought.” The Guardian, November 15, 2012, sec. Science. http://www.theguardian.com/science/2012/nov/15/stone-spear-early-human-species.

[lxxxii] McKie, Robin, and science editor. “Humans Hunted for Meat 2 Million Years Ago.” The Guardian, September 22, 2012, sec. Science. http://www.theguardian.com/science/2012/sep/23/human-hunting-evolution-2million-years?INTCMP=ILCNETTXT3487.

[lxxxiii] The Barefoot Professor: By Nature Video, 2010. http://www.youtube.com/watch?v=7jrnj-7YKZE&feature=youtube_gdata_player.

[lxxxiv] Rivlin, Gary. “Slot Machines for the Young and Active.” The New York Times, December 10, 2007, sec. Business. http://www.nytimes.com/2007/12/10/business/10slots.html.

[lxxxv] “Pinterest Does Another Massive Funding — $225 Million at $3.8 Billion Valuation (Confirmed).” AllThingsD. Accessed November 12, 2013. http://allthingsd.com/20131023/pinterest-does-another-massive-funding-225-million-at-3-8-billion-valuation/.

[lxxxvi] Zeigarnik, B. (1927). Uber das Behalten yon erledigten und underledigten Handlungen. Psychologische Forschung, 9, 1-85.

[lxxxvii] Deci, Edward L., and Richard M. Ryan. “Self-determination Theory: A Macrotheory of Human Motivation, Development, and Health.” Canadian Psychology/Psychologie Canadienne 49, no. 3 (2008): 182–185. doi:10.1037/a0012801.

[lxxxviii] Tsotsis, Alexia, and Leena Rao. “Mailbox Cost Dropbox Around $100 Million.” TechCrunch. Accessed November 29, 2013. http://techcrunch.com/2013/03/15/mailbox-cost-dropbox-around-100-million/.

[lxxxix] "Quantcast Audience Profile for mahalo.com". Quantcast.com. Accessed June 19, 2010 (according to Jason Calacanis.” Wikipedia, the Free Encyclopedia, October 31, 2013. http://en.wikipedia.org/w/index.php?title=Jason_Calacanis&oldid=579577057). https://www.quantcast.com/mahalo.com

[xc] Cluley, Graham. “Creepy Quora Erodes Users’ Privacy, Reveals What You Have Read.” Naked Security. Accessed December 1, 2013. http://nakedsecurity.sophos.com/2012/08/09/creepy-quora-erodes-users-privacy-reveals-what-you-have-read/.

[xci] “Removing Feed Stories About Views.” Quora. Accessed November 12, 2013. http://www.quora.com/permalink/gG922bywy.

[xcii] Carpenter, Christopher J. “A Meta-Analysis of the Effectiveness of the ‘But You Are Free’ Compliance-Gaining Technique.” Communication Studies 64, no. 1 (2013): 6–17. doi:10.1080/10510974.2012.727941.

[xciii] Hamari, Juho. “Social Aspects Play an Important Role in Gamification.” Gamification Research Network. Accessed November 13, 2013. http://gamification-research.org/2013/07/social-aspects/.

[xciv] Adalian, Josef. “Breaking Bad Returns to Its Biggest Ratings Ever.” Vulture. Accessed November 13, 2013. http://www.vulture.com/2013/08/breaking-bad-returns-to-its-biggest-ratings-ever.html.

[xcv] “Breaking Bad Cooks up Record-breaking Formula for GUINNESS WORLD RECORDS 2014 Edition.” Accessed November 13, 2013. http://www.guinnessworldrecords.com/news/2013/9/breaking-bad-cooks-up-record-breaking-formula-for-guinness-world-records-2014-edition-51000/.

[xcvi] Kaufman, Geoff F, and Lisa K Libby. “Changing Beliefs and Behavior through Experience-taking.” Journal of Personality and Social Psychology 103, no. 1 (July 2012): 1–19. doi:10.1037/a0027525.

[xcvii] “CityVille Tops FarmVille’s Highest Peak Of Monthly Users.” SocialTimes. Accessed November 13, 2013. http://socialtimes.com/cityville-tops-farmvilles-highest-peak-of-monthly-users_b33272.

[xcviii] Zynga, Inc. 2011 Annual Report. San Francisco, CA. Filed February 28, 2012

[xcviii]http://investor.zynga.com/secfiling.cfm?filingID=1193125-12-85761&CIK=1439404

[xcix] Karmali, Luke. “Mists of Pandaria Pushes Warcraft Subs Over 10 Million.” IGN, October 4, 2012. http://www.ign.com/articles/2012/10/04/mists-of-pandaria-pushes-warcraft-subs-over-10-million.

Chapter 5: Investment

[c] “Taiwan Teen Dies after Gaming for 40 Hours.” The Australian. Accessed November 13, 2013. http://www.theaustralian.com.au/news/latest-news/taiwan-teen-dies-after-gaming-for-40-hours/story-fn3dxix6-1226428437223.

[ci] Lord, James Gregory. The Raising of Money: 35 Essentials Trustees Are Using to Make a Difference. Seattle, Wash.: New Futures Press, 2010.

[cii] Cialdini, Robert B. Influence: The Psychology of Persuasion. New York: HarperCollins, 2007.

[ciii] Norton, Michael I., Daniel Mochon, and Dan Ariely. The “IKEA Effect”: When Labor Leads to Love. SSRN Scholarly Paper. Rochester, NY: Social Science Research Network, March 4, 2011. http://papers.ssrn.com/abstract=1777100.

[civ] Freedman, J. L., & Fraser, S. C., Compliance Without Pressure: The foot-in-the-door technique, JPSP, 1966, 4, 196-202

[cv] Jesse Schell @ DICE2010 (Part 2), 2010. http://www.youtube.com/watch?v=pPfaSxU6jyY&feature=youtube_gdata_player.

[cvi] Fogg, BJ, & Nass, C. (1997) How users reciprocate to computers: an experiment that demonstrates behavior change. In Proceedings of CHI 1997, ACM Press, 331-332.

[cvii] Libov, Jonathan. “On Bloomberg: ‘You Could Code Twitter in a Day. Then You’d Just Need to Build the Network and Infrastructure.’ Didn’t Know It Was so Easy!” Microblog. @libovness, November 7, 2013. https://twitter.com/libovness/status/398451464907259904.

[cviii] “Mobile App Analytics Show 26% of App Downloads Used One-time.” Localytics. Accessed November 13, 2013. http://www.localytics.com/blog/2011/first-impressions-matter-26-percent-of-apps-downloaded-used-just-once

[cix] Mon, Peter Farago on, Oct 22, and 2012. “App Engagement: The Matrix Reloaded.” Accessed November 13, 2013. http://blog.flurry.com/bid/90743/App-Engagement-The-Matrix-Reloaded.

[cx] Dating, Facebook Twitter LinkedIn Tinder’s Sean Rad Hints At A. Future Beyond, and Says The App Sees 350M Swipes A. Day. “Tinder’s Sean Rad Hints At A Future Beyond Dating, Says The App Sees 350M Swipes A Day.” TechCrunch. Accessed November 13, 2013. http://techcrunch.com/2013/10/29/sean-rad-disrupt/.

[cxi] “Snapchat: Self-destructing Messaging App Raises $60m in Funding.” The Guardian, June 25, 2013. http://www.theguardian.com/technology/appsblog/2013/jun/25/snapchat-app-self-destructing-messaging.

[cxii] “Pinterest Does Another Massive Funding — $225 Million at $3.8 Billion Valuation (Confirmed).” AllThingsD. Accessed November 13, 2013. http://allthingsd.com/20131023/pinterest-does-another-massive-funding-225-million-at-3-8-billion-valuation/.