Marketing for Sustainable Development

5 Foreword

6 Acknowledgments

7 Introduction

8 Begin Reading

9 Conclusion

10 List of Authors

11 Index

12 End User License Agreement

1 Chapter 1Table 1.1. Main features of the three communities studiedTable 1.2. Views of the development of marketing practices through the lens of r...

2 Chapter 2Table 2.1. Examples of responsible initiatives in luxury industryTable 2.2. Sources of dissonance between luxury and sustainable development

3 Chapter 4Table 4.1. Impact of family characteristics on the generation of food waste

4 Chapter 6Table 6.1. List of the main benefits of a responsible offer

5 Chapter 7Table 7.1. The experimental conditions considered in the studyTable 7.2. Mean values of dependent variables in the test groups and the control...

6 Chapter 8Table 8.1. Emotional profiles in relation to combating climate change

7 Chapter 9Table 9.1. Overview of advantages and limitations of pro-environmental regulator...

8 Chapter 10Table 10.1. Elements supporting and limiting the repairability of products

9 Chapter 11Table 11.1. Overview of fairtrade labelsTable 11.2. Integration of the objectives and social and environmental impacts i...

10 Chapter 12Table 12.1. Types of environmentally friendly consumption practicesTable 12.2. Stages of the decision-making process and implications for environme...Table 12.3. Environmentally friendly mobile apps and purchasing decisionsTable 12.4. Main challenges for the different actors in environmentally friendly...

11 Chapter 13Table 13.1. Technical reasons for adopting an appTable 13.2. Dimensions of intrusivenessTable 13.3. The four stages of training a subject to be responsibleTable 13.4. Means of empowering actors

12 Chapter 14Table 14.1. Features of the contribution of additive manufacturing to extending ...Table 14.2. Features of the Internet of Things and its contribution to extending...Table 14.3. Features of Big Data and their contribution to extending the life sp...Table 14.4. Features of artificial intelligence and its contribution to extendin...

1 Chapter 4Figure 4.1. Three ways of addressing food waste at home with childrenFigure 4.2. Three ways of explaining food waste by teenagersFigure 4.3. The food products most wasted by householdsFigure 4.4. Stages of consumption, sources of and solutions to the issue of food...

2 Chapter 5Figure 5.1. Motivations for packaging-free consumption (n=146). For a color vers...Figure 5.2. Obstacles to packaging-free consumption (n=168). For a color version...Figure 5.3. Word cloud relating to packaging-free products. For a color version ...

3 Chapter 6Figure 6.1. Overview of potential social communication strategies. For a color v...

4 Chapter 7Figure 7.1. Example of an advertising poster issued by a company mocking ecologi...

5 Chapter 9Figure 9.1. Proposal for a regulatory mix combining the different types of envir...Figure 9.2. Example of segmentation by household size as part of establishing a ...Figure 9.3. Example of communication by ADEME (the French Environment and Energy...

6 Chapter 10Figure 10.1. Repairability label

7 Chapter 12Figure 12.1. Use of mobile apps in consumptionFigure 12.2. The influence of mobile apps on environmentally friendly consumptio...

8 Chapter 13Figure 13.1. The five models for influencing the consumer to create more respons...Figure 13.2. Overview of the role of digital devices in assisting responsible fo...

9 Chapter 14Figure 14.1. The use of Industry 4.0 for extending the life spans of products

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SCIENCES

Agronomy and Food Science , Field Directors – Jack Legrand and Gilles Trystram