Marketing for Sustainable Development

Dekhili, S., Achabou, M.A., Alharbi, F. (2019). Could sustainability improve the promotion of luxury products? European Business Review , 31(4), 488–511.

DeTienne, K.B. and Lewis, L.W. (2005). The pragmatic and ethical barriers to corporate social responsibility disclosure: The Nike case. Journal of Business Ethics, 60, 359–376.

Eisend, M. (2002). Dimensions of credibility in marketing communication. Asia Pacific Advances in Consumer Research , 5, 366–373.

Janssen, C., Vanhamme, J., Lindgreen, A., Lefebvre, C. (2014). The catch-22 of responsible luxury: Effects of luxury product characteristics on consumers’ perception of fit with corporate social responsibility. Journal of Business Ethics, 119, 45–57.

Plannthin, D.K. (2016). Animal ethics and welfare in the fashion and lifestyle industries. In Green Fashion , Muthu, S.S., Gardetti, M. (eds). Springer, Singapore.

Puska, P., Kurki, S., Lähdesmäki, M., Siltaoja, M., Luomala, H. (2016). Male–male status signaling through favoring organic foods: Is the signaler perceived and treated as a friend or a foe? Psychology & Marketing , 33(10), 843–855.

Vickers, S.J. and Renan, F. (2003). The marketing of luxury goods: An exploratory study – Three conceptual dimensions. The Marketing Review , 3(4), 459–478.

Von Hippel, E. (1976). The dominant role of users in the scientific instrument innovation process. Research Policy , 5(3), 212–239.

Wagner, T., Lutz, R.J., Barton, A.W. (2009). Corporate hypocrisy: Overcoming the threat of inconsistent corporate social responsibility perceptions. Journal of Marketing , 73(6), 71–79

1 1 Credibility has two important dimensions: trustworthiness and competence. Trustworthiness consists of the receiver of the message trusting that the source is putting out honest information with no ulterior motive. Competence refers to the perceived experience of the source (Eisend 2002).

2 2 Verbatim accounts from a qualitative study conducted among Parisian consumers of luxury items that consisted of 39 semi-directed interviews and a focus group (13 respondents). The respondents differed in age, gender and socioprofessional category. The aim was to explore the sources of dissonance between luxury and sustainable development, as well the consumer reactions to the perceived contradictions.

3 3 A technology based on a particular form of databases distributed, secured and certified but without federal authority. A blockchain can therefore be adopted to be broadly accessible and, above all, unfalsifiable.

4 4 Internet of Things, or “connected objects”: this includes all electronic devices with an embedded software system making it possible to conduct exchanges via an information and/or communication network (Internet, broadcasting, GSM, etc.).

Текст предоставлен ООО «ЛитРес».

Прочитайте эту книгу целиком, купив полную легальную версию на ЛитРес.

Безопасно оплатить книгу можно банковской картой Visa, MasterCard, Maestro, со счета мобильного телефона, с платежного терминала, в салоне МТС или Связной, через PayPal, WebMoney, Яндекс.Деньги, QIWI Кошелек, бонусными картами или другим удобным Вам способом.