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Sixon A. H. Selected Letters of P.T. Barnum. – New York: Columbia University, 1983. (Наиболее полная биография Барнума; иллюстрированная, с четкой хронологией жизни и деятельности и с приложениями, содержащими полезную и важную информацию.)

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Vitale J. Hypnotic Selling Secrets. – http://www.Hypnotic—MarketingStrategy.com. – Dallas: Nitro Marketing, 2004.

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Wenger W. Techniques of Original, Inspired Scientific Discovery. – Gaithersburg, MD: Project Renaissance, 1997.

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Werner M. R. Barnum. – New York: Harcourt Brace, 1923.

Willis D. In Search of Gold: A Guide for Using Stress – Free Prospecting to Find and Mine Customers. – Houston: Relationship Marketing, 1997.

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