Christopher Buckley - Boomsday

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From The Washington Post
Reviewed by Judy Budnitz
Does government-sanctioned suicide offer the same potential for satire as, say, the consumption of children? Possibly. One need only look to Kurt Vonnegut's story "Welcome to the Monkey House," with its "Federal Ethical Suicide Parlors" staffed by Juno-esque hostesses in purple body stockings. Or the recent film "Children of Men," in which television commercials for a suicide drug mimic, to an unsettling degree, the sunsets-and-soothing-voices style of real pharmaceutical ads. Now, Christopher Buckley ventures into a not-too-distant future to engage the subject in his new novel, Boomsday.
Here's the set-up: One generation is pitted against another in the shadow of a Social Security crisis. Our protagonist, Cassandra Devine, is a 29-year-old public relations maven by day, angry blogger by night. Incensed by the financial burden soon to be placed on her age bracket by baby boomers approaching retirement, she proposes on her blog that boomers be encouraged to commit suicide. Cassandra insists that her proposal is not meant to be taken literally; it is merely a "meta-issue" intended to spark discussion and a search for real solutions. But the idea is taken up by an attention-seeking senator, Randy Jepperson, and the political spinning begins.
Soon Cassandra and her boss, Terry Tucker, are devising incentives for the plan (no estate tax, free Botox), an evangelical pro-life activist is grabbing the opposing position, the president is appointing a special commission to study the issue, the media is in a frenzy, and Cassandra is a hero. As a presidential election approaches, the political shenanigans escalate and the subplots multiply: There are nursing-home conspiracies, Russian prostitutes, Ivy League bribes, papal phone calls and more.
Buckley orchestrates all these characters and complications with ease. He has a well-honed talent for quippy dialogue and an insider's familiarity with the way spin doctors manipulate language. It's queasily enjoyable to watch his characters concocting doublespeak to combat every turn of events. "Voluntary Transitioning" is Cassandra's euphemism for suicide; "Resource hogs" and "Wrinklies" are her labels for the soon-to-retire. The opposition dubs her "Joan of Dark."
It's all extremely entertaining, if not exactly subtle. The president, Riley Peacham, is "haunted by the homophonic possibilities of his surname." Jokes are repeated and repeated; symbols stand up and identify themselves. Here's Cassandra on the original Cassandra: "Daughter of the king of Troy. She warned that the city would fall to the Greeks. They ignored her… Cassandra is sort of a metaphor for catastrophe prediction. This is me. It's what I do." By the time Cassandra asks Terry, "Did you ever read Jonathan Swift's 'A Modest Proposal'?" some readers may be crying, "O.K., O.K., I get it."
Younger readers, meanwhile, may find themselves muttering, "He doesn't get it." The depiction of 20-somethings here often rings hollow, relying as it does on the most obvious signifiers: iPods, videogames, skateboards and an apathetic rallying cry of "whatever."
But Buckley isn't singling out the younger generation. He's democratic in his derision: boomers, politicians, the media, the public relations business, the Christian right and the Catholic Church get equal treatment. Yet despite the abundance of targets and the considerable display of wit, the satire here is not angry enough – not Swiftian enough – to elicit shock or provoke reflection; it's simply funny. All the drama takes place in a bubble of elitism, open only to power players – software billionaires, politicians, lobbyists, religious leaders. The general population is kept discretely offstage. Even the two groups at the center of the debate are reduced to polling statistics. There are secondhand reports of them acting en masse: 20-somethings attacking retirement-community golf courses, boomers demanding tax deductions for Segways. But no individual faces emerge. Of course, broadness is a necessary aspect of satire, but here reductiveness drains any urgency from the proceedings. There's little sense that lives, or souls, are at stake.
Even Cassandra, the nominal hero, fails to elicit much sympathy. Her motivations are more self-involved than idealistic: She's peeved that her father spent her college fund and kept her from going to Yale. And she's not entirely convincing as the leader and voice of her generation. Though her blog has won her millions of followers, we never see why she's so popular; we never see any samples of her blogging to understand why her writing inspires such devotion. What's even more curious is that, aside from her blog, she seems to have no contact with other people her own age. Her mentors, her lover and all of her associates are members of the "wrinklies" demographic.
Though I was willing for the most part to sit back and enjoy the rollicking ride, one incident in particular strained my credulity to the breaking point: Cassandra advises Sen. Jepperson to use profanity in a televised debate as a way of wooing under-30 voters, and the tactic is a smashing success. If dropping an f-bomb were all it took to win over the young folks, Vice President Cheney would be a rock star by now.

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“I know you’re smart, young, and angry. Give me smart, young, and angry and I’ll move the world. I was all that, too, but I’ll save that story for another time. You should be angry. You’ve been fucked over pretty good for someone who’s still a kid.”

“I don’t want your pity.”

“Good. I’m not offering pity. You think I’m doing this because I’m a nice guy? That’s a laugh. Nah. I sense you’ve got talent. And I’m smart about that. I can spot a protйgйe a mile off. I’m into the molding thing. Rйsumйs like yours don’t come along every week.” He added, “And I don’t hit on the help, so don’t worry on that score.”

“I’ll think about it,” Cass said, her mind reeling.

Terry drove off in his Mercedes to his world of spin. Cass caught a taxi back to Capitol Hill. On the ride up, she looked at Terry’s business card. She reflected that it was the third ticket of admission she’d received in two years: the letter from Yale, the check from Randy, and now this. It was the smallest of the three, in more ways than one. From the ivory tower to Hill rat to PR chick. There was a death spiral for you. But then she got back to a sit-down lecture from Lillian over being late. As Lillian went on, and on, about Cass’s irresponsibility, Cass found herself daydreaming about the scenario Terry had limned for her and thought that the nightmare would, in all likelihood, begin with a call from Lillian to the media dickhead: You didn’t get this from me, but she’s on the payroll . So after Lillian was finished, Cass went back to her desk, where instead of answering a letter she wrote one, to Randy, thanking him for everything and resigning. She started at Tucker Strategic Communications the next day.

Terry had been right. She had talent. Less than ten years later, she was a partner in TSC. She had a nice apartment, a German-made car in the garage, and a beach condo in Rehobeth that she never used. Terry had been right, too, about her motivation, and now she had the means to pursue her real passion: instilling in members of her generation outrage against the members of the previous one and toward a government that still, in the language of her generation, didn’t “get it.”

Chapter 8

Cass sat at the long polished bird’s-eye maple conference table in the conference room of Tucker Strategic Communications, trying to stay awake, a fact not lost on her boss. The third time she dozed off, she almost slumped face first into her grande latte, risking third-degree burns.

“Cass,” Terry said, “why don’t you bring us all up to speed on the mink ranchers?”

“Um? Hm?”

“The mink ranchers? Our new client?”

“Oh. They’re…it’s going…aces.”

The Canadian Mink Ranchers Association had hired TSC after an antifur group smuggled a live mink into the private office bathroom of the editor of Glam magazine in New York. They did it over a weekend. By Monday morning, the mink was very hungry and very angry. After sinking its fangs into the editor, it went on a sanguinary rampage through the offices of Glam , causing an episode that still makes fashionistas shudder and twitch at the memory. The editor had to undergo a series of painful rabies shots-some mischievously suggested that it was the mink that should have been given the shots-causing her to miss Fashion Week, a disruption the effects of which were still being felt on Seventh Avenue and the world beyond months later. The first thing Terry did was to have the ranchers rename themselves the Royal Canadian Association for Humane Mink Cultivation and Conservation.

It was Cass’s account. And things were, yes, more or less “on track.” Normally, she’d have been up to speed, but because of yesterday’s Senate vote on raising the Social Security payroll tax, she’d been up until dawn, blogging away on CASSANDRA.

“When do we hear back from the Pleasure World people?” Terry said. Cass shot him a look that said, You know that I have absolutely no idea, so why are you asking me in front of the entire staff?

Pleasure World was the country’s largest chain of adult (which is to say sex) accessories outlets and thus the single largest purchaser of mink used not for coats, hats, or wraps. Terry’s notion was to get Pleasure World to join in a common-cause, pro-mink public service announcement.

Cass improvised. “They’re kind of busy right now getting ready for their annual trade show. It’s called ‘Expo-sure 2011.’ In Las Vegas, where else. Don’t worry. I’m efforting it.”

“Keep up the good efforting,” Terry said.

Several of the younger male staffers unselfishly volunteered to attend Expo-sure 2011.

The meeting broke up. After the others had left, Terry said, “You were certainly at the top of your game this morning. Next time we’ll videoconference you in from your bed.”

Cass sighed. “I’m on the minks, okay?”

“No big deal. I was just under the impression that since you’re a senior partner in the firm, you might be involved-even interested-in the profit-making aspect.”

“I was up late. The Senate vote on Social Security. I had a zillion e-mails and postings. I think we’re reaching a critical point here. I’m feeling a lot of anger out there.”

“Happy to be part of your infrastructure,” Terry sniffed.

“Why are you so bent out of shape? I’m the one who’s being asked to pay for your retirement. The Senate voted yesterday to raise my payroll taxes thirty percent . And because they didn’t want to offend the Wrinklies lobby-God forbid Boomers should have to pay their fair share-they only raised it on everyone under thirty-five years of age. So you can retire at sixty-two.”

“Fuck the minks. Vicious little bastards. Look, I was just yanking your chain back there. I know you’ve been working hard. You’ve been working too hard. Come on. I want you to go home right now, throw a few things in a bag, and go to that resort in the Bahamas. It’s an order.”

“Can’t. Too much going on. I’m calling for demonstrations.”

“What do you mean?”

“Demonstrations. Come on, gramps, you remember the sixties. A protest. The time has come. Yesterday’s vote in the Senate proved that. I’m calling for an economic Bastille Day.”

A look of incomprehension and alarm played across Terry’s face, like that of a ship captain upon being informed that a giant squid had just engaged in battle with the propeller-and was winning.

“Cass,” he said calmly, “let me explain. This is a public relations firm. We’re in the business of…we apply fig leaves. We spread calm where there is uncalm. If there is noise, we apply silence. We make things better. At the very least, we seek to make things seem better. See where I’m taking this? Do you think that our clients come to us for help because on the side we urge people to-rise up against the United States government? Let me answer that. No. That is not what we do at Tucker Strategic Communications.”

“CASSANDRA has nothing to do with TSC.”

Terry said, “You’ve been reading Ann Rand again. I can tell.”

Ayn Rand. And what’s wrong with that?”

“Nothing. Except every time I see one of that nutty broad’s books open on your desk, you start acting like some fruitcake messiah.”

“Who was it who told me, a long time ago, ‘Anger is the best motivator’? Wasn’t it your generation that started the whole youth movement thing? Come on, Terry. Forgotten what it’s like to be young and angry?”

Terry shrugged. “I’m middle-aged and angry. With good Scotch, I can deal with the anger.”

“So we’ve gone from ‘Don’t trust anyone over thirty’ to ‘Don’t drink any Scotch under thirty’? Is this what’s become of your revolution?”

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