George Saunders - The Braindead Megaphone

Ah, those were the days.

But also, those are the days, and the days yet to come. The basic illness in our media is not cured; it’s only that our fear has subsided somewhat. When the next attack comes, the subsequent swing to the Stalinesque will be even more extreme, having, as it will, the additional oomph of retrospective repentance of what will then be perceived as a period (i.e., now ) of relapse to softness and terror-encouraging open discourse.

Have we gone entirely to hell? No: the media, like life, is complex and stratified, filled with heroes holding the line. (All hail Bill Moyers; all hail Soledad O’Brien, post-Katrina, losing her temper with FEMA Director Michael Brown.) But if we define the Megaphone as the composite of the hundreds of voices we hear each day that come to us from people we don’t know, via high-tech sources, it’s clear that a significant and ascendant component of that voice has become bottom-dwelling, shrill, incurious, ranting, and agenda-driven. It strives to antagonize us, make us feel anxious, ineffective, and alone; convince us that the world is full of enemies and of people stupider and less agreeable than ourselves; is dedicated to the idea that, outside the sphere of our immediate experience, the world works in a different, more hostile, less knowable manner. This braindead tendency is viral and manifests intermittently; while it is the blood in the veins of some of our media figures, it flickers on and off in others. It frequently sheds its political skin for a stroll through Entertainment Park, where it leers and smirks and celebrates when someone is brought low by, say, an absence of underwear or a drunken evening.

But why should this tendency be ascendant? Fear, yes, fear is part of it. In a time of danger, the person sounding the paranoid continual alarm will eventually be right. A voice arguing for our complete rightness and the complete wrongness of our enemies, a voice constantly broadening the definition of “enemy,” relieves us of the burden of living with ambiguity. The sensibility that generates a phrase like “unfortunate but necessary collateral damage” can, in the heat of the moment, feel like a kind of dark, necessary pragmatism.

But more than fear, our new braindeadedness has to do, I think, with commerce: the shift that has taken place within our major news organizations toward the corporate model, and away from the public-interest model. The necessity of profit is now assumed for our mass-media activities. This assumption has been shorn of all moral baggage: it is just something sophisticated people concede, so that other, more vital, discussions of “content” can begin.

Now, why aggressive, anxiety-provoking, maudlin, polarizing discourse should prove more profitable than its opposite is a mystery. Maybe it’s a simple matter of drama: ranting, innuendo, wallowing in the squalid, the exasperation of the already-convinced, may, at some crude level, just be more interesting than some intelligent, skeptical human being trying to come to grips with complexity, especially given the way we use our media: as a time-killer in the airport, a sedative or stimulant at the end of a long day.

In any event, the people who used to ask, “Is it news?” now seem to be asking, “Will it stimulate?” And the change is felt, high and low, throughout the culture.

Imagine a village. A nearby village, having grown a surplus of a certain vegetable that, when eaten, turns the skin red, cuts our village a deal on this vegetable. Within a few months, the average color of the people in our village will have moved toward the Red end of the spectrum. Within that general trend will be all sorts of variations and exceptions: this guy eats as much as he likes of that vegetable but just goes a little Pink; this woman, who can’t stand the taste of it, and never eats it, stays the same color as always. But in general, because of the omnipresence of that vegetable, the village is going to become Redder, and at the far end of the Gaussian curve folks will start looking downright demonic.

What, in this model, is the “vegetable”? What is “Red”?

The vegetable that has come to dominate our village is the profit motive.

“Red” is the resulting coarseness of our public rhetoric.

Now, profit is fine; economic viability is wonderful. But if these trump every other consideration, we will be rendered perma-children, having denied ourselves use of our higher faculties. With every grave-faced discussion of the disposition of the fetus within the body of its murdered mother, every interview with someone who knew the lawyer of an alleged close friend of some new Anna Nicole Smith, we become more clownish and bloated, and thereby more vulnerable.

In surrendering our mass storytelling function to entities whose first priority is profit, we make a dangerous concession: “Tell us,” we say in effect, “as much truth as you can, while still making money .” This is not the same as asking: “Tell us the truth.”

A culture’s ability to understand the world and itself is critical to its survival. But today we are led into the arena of public debate by seers whose main gift is their ability to compel people to continue to watch them.

8.

The generalizing writer is like the passionate drunk, stumbling into your house mumbling: I know I’m not being clear, exactly, but don’t you kind of feel what I’m feeling? If, generously overlooking my generalizations, your gut agrees with my gut in feeling that the nightly news may soon consist entirely of tirades by men so angry and inarticulate that all they do is sputter while punching themselves in the face, punctuated by videos of dogs blowing up after eating firecrackers, and dog-explosion experts rating the funniness of the videos — if you accept my basic premise that media is getting meaner and dumber — we might well ask, together: Who’s running this mess? Who’s making Sean Hannity’s graphics? Who’s booking the flights of that endless stream of reporters standing on the beach in the Bahamas, gravely speculating about the contents of a dead woman’s stomach?

Well, that would be us. Who runs the media? Who is the media? The best and brightest among us — the most literate and ambitious and gifted, who go out from their homes and off to the best colleges, and from there to the best internships, and from there to Offices throughout the nation, to inform us. They take the jobs they take, I suspect, without much consideration of the politics of their employer. What matters is the level of Heaven that employer occupies. The national is closer to God than the local; the large market looks down upon the small; the lately ratings-blessed floats slowly up, impressing the angels whose upward movement has fizzled out, because they work for losers.

There’s no conspiracy at work, I don’t think, no ill will, no leering Men Behind the Curtain: just a bunch of people from good universities, living out the dream, cringing a little at the dog-crap story even as they ensure that it goes out on time, with excellent production values.

How does such a harmful product emanate from such talented people? I’d imagine it has to do with the will to survive: each small piece of the machine doing what he or she must to avoid going home to Toledo, tail-between-legs, within the extant constraints of time and profitability, each deferring his or her “real” work until such time as he or she accumulates his or her nut and can head for the hills, or get a job that lets them honor their hearts. (A young friend who writes content for the news page of an online media giant, e-mails me: “I just wrote this news headline for my job: ‘Anna Nicole’s Lost Diary: “I Hate Sex.”’ If anyone wonders why Americans aren’t informed with real news it’s because of sell-out corporate goons like me who will do anything to never deliver a pizza again.”)