Tony Buzan - The Power of Creative Intelligence - 10 ways to tap into your creative genius

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10 ways to tap into your creative geniusDid you know the number of ideas it is possible for your brain to create is greater than the number of atoms in the known universe? Creativity is not just painting a picture or playing an instrument – it can be part of every decision you take! This book is full of fun games and tools to help you make the most of your own creativity. When you are creative, you are full of energy, enthusiasm, and ideas. Using the famous Mind Map techniques that he invented, Tony Buzan shows you how to learn from geniuses like Leonardo Da Vinci and the Beatles, so you can be:• Fluent – develop the speed and ease with which you come up with new and creative ideas.• Flexible – your ability to see things from different angles, including your ability to use all your senses in the creation of new ideas.• Original – At the heart of creative thinking, lies your power to produce ideas that are both unique and unusual.• Expansive – develop your ideas and push them to their limits.So go on – take a break from the norm!

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1 The Left/Right Brain. The ability to use, in conjunction with each other, the different skills of the left and right sides of your brain.

2 Note-making/Mind-Mapping®. The ability to ‘make your thoughts visible’ by getting them out of your head and on to paper, so that you can explore them more fully.

3 Fluency. The speed with which you can rattle off new ideas. Fluency is the measure of your creative productivity.

4 Flexibility. Your ability to produce different kinds of ideas, and to shift from one approach to another using a rich variety of strategies, constitutes your creative flexibility. Flexibility includes your ability to see things from different angles, to consider things from other points of view, to take old concepts and rearrange them in new ways, and to reverse pre-existing ideas. It also includes your ability to use all your senses when creating new ideas.

5 Originality. Originality is one of the essences of Creative Intelligence and creative thinking. It represents your ability to produce ideas that are yours alone – that are unusual, unique and ‘eccentric’ (i.e., ‘away from the centre’).

6 Expanding on Ideas. The good creative thinker takes a central idea and builds on it in all directions, developing, expanding, embroidering and generally elaborating the original thought.

7 Association. The creative thinker makes use of the fact that the human brain is a giant ‘Association Machine’. Having some intuitive knowledge of how this Association Machine works (and you will have some very explicit knowledge, having read this book!), creative thinkers are able to tap into this infinite resource to improve all aspects of their Creativity.

an overview of the power of creative intelligence

The Power of Creative Intelligence is designed to take you on a Grand Tour of Creativity, showing you how you can expand and increase the power of your Creative Thinking at each stage of your journey. The following chapters contain potted case histories and stories of individuals who have exemplified the qualities being discussed. There is also a Creativity Workout in each chapter, where you can try your hand at specific exercises designed to make you smarter. Each exercise, while developing the specific Creative Intelligence skill area for which it is designed, will (thanks to the way the brain is an infinitely expanding and inter-connecting association machine!) simultaneously develop the mental muscles of your other Creative Intelligence skill areas.

The chapters also explain how you can use Mind-Maps ®to develop your Creative Intelligence, and give examples of those ultimate creativity-enhancing thinking tools, which I have spent my life developing. There are also many other diagrams and illustrations that use the principles of Creativity to help you improve yours.

Here is an overview of the rest of the book.

Chapter 2 – Using Your Magical Left and Right Brains

In this chapter I will take you on a supersonic flight over the past 50 years of research into this fascinating aspect of Creativity. You will discover new insights into the nature of Creative Intelligence, and will learn how to use these insights to develop dramatically your creative thinking.

Chapter 3 – Infinite Creativity – Mapping Your Mind with Mind-Maps ®

This chapter introduces you to the ultimate Creative Thinking tool, the Mind-Map ®. I will show you how to become a master-user of what has been termed the ‘Swiss army knife for the brain’.

Chapter 4 – You the Creative Artist

Who said that you can’t draw? You can!

Here I will explore with you the reasons why over 99 per cent of people will claim that they can’t draw, and why they are mistaken. I will then introduce you to the two ultimate art teachers: Leonardo da Vinci and Michelangelo. Each of them worked out his own superbly simple and successful creativity methods that you can use to find the artist within you. You will also discover that, so far in your life, you have created millions of masterpieces of which you have been unaware!

Chapter 5 – You the Creative Musician

As with art, most people assume that they are not ‘musical’ and more than 95 per cent of us are convinced that we cannot sing a song in tune. As with art, this is not true.

In this chapter, I will explain to you why these false beliefs exist, how you can overcome them and how to release the naturally creative musician within you. You will discover that you have been singing well for most of your life, and that there are some extremely encouraging lessons you can learn from the birds!

Chapter 6 – Creative Productivity – The Power of Volume and Speed

Your creative productivity – the number or fluency of ideas you can generate in a given time – is a major factor in Creative Intelligence. In this chapter I will show you how you can increase your own productivity by following the methods used by the great creative geniuses.

Chapter 7 – Creative Flexibility and Originality

The prime reason people get stuck in their pursuit of creativity is that they have been taught to think in only one basic way. This becomes a hole out of which it is difficult to dig themselves. In this chapter I will show you many techniques for seeing with ‘fresh eyes’ – for looking at things from different angles and from many diverse points of view; techniques that all the great creative thinking geniuses used to trigger their world-transforming ideas.

How often do you hear people saying of a great creative genius that he or she is ‘one of a kind’; ‘a one off’; ‘unique’; ‘incomparable’? This quality of uniqueness is a cornerstone of creative thinking. I will demonstrate that you are already much more unique than you think, and will show you ways of developing your originality that will amaze both you and your friends.

Chapter 8 – Your Brain: The Ultimate ‘Association Machine’ – Expansive and Radiant Thinking

Creative Intelligence is based on your ability to make associations between many different thoughts and ideas. The average person makes far fewer associations than are possible. In this chapter I will guide you through an enthralling association game; as it progresses, you will increasingly realize new ways to develop your own powers of association, and will discover something amazing about your brain’s ability to make connections.

Chapter 9 – You and Shakespeare – Poets Both!

For many people poetry, like painting and music, is a ‘special art’ that is the precious privilege of only a very few gifted individuals. This is a romantic and false belief. You are a poet!

In Chapter 9 I will guide you back to your poetic soul, showing how you can apply all the lessons you have learnt so far from The Power of Creative Intelligence to produce your own poetry.

Chapter 10 – Only Kidding

Why is it that children are the best and fastest learners? Why is it that children are considered to be more creative than adults? Why do so many of the great artists (like Picasso, for example) try to ‘get back’ their childhood creativity?

In this chapter I will answer all those questions, and show you how to rediscover the child and the creative genius within you.

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Throughout The Power of Creative Intelligence , you will have one other special guide: Leonardo da Vinci – voted the greatest Creative Genius of the last millennium!

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