Judith Flanders - Consuming Passions - Leisure and Pleasure in Victorian Britain

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A delightful and fascinating social history of Victorians at leisure, told through the letters, diaries, journals and novels of nineteenth-century men and women, from the author of the bestselling ‘The Victorian House’.Imagine a world where only one in five people owns a book, where just one in ten has a knife or a fork – a world where five people out of every six do not own a cup to hold a hot drink. That was what England was like in the early eighteenth century. Yet by the close of the nineteenth century, the Industrial Revolution had brought with it not just factories, railways, mines and machines but also fashion, travel, leisure and pleasure.Leisure became an industry – a cornucopia of excitement for the masses – and it was spread by newspapers, advertising, promotions and publicity – all of which were eighteenth-century creations. It was Josiah Wedgwood and his colleagues who invented money-back guarantees, free delivery and celebrity endorsements. New technology such as the railways brought audiences to ever-more-elaborate extravaganzas, whether it was theatrical spectaculars with breathtaking pyrotechnics and hundreds of extras – ‘hippodramas' recreating the battle of Waterloo – or the Great Exhibition itself, proudly displaying 'the products of all quarters of the globe' under twenty-two acres of the sparkling 'Crystal Palace'.In ‘Consuming Passions’, the bestselling author of ‘The Victorian House’ explores this dramatic revolution in science, technology and industry – and how a world of thrilling sensation, lavish spectacle and unimaginable theatricality was born.

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*It has been suggested that this lack of pricing was one of the reasons so many exhibits focused on technical ingenuity. If the main selling point of an object was that it was half the price that was usually charged, there was no point in showing it, without a price, at the Crystal Palace.

*For more on Layard, see p. 199.

†Navvies (from ‘navigators’) were originally the labourers who built the canals. By the 1850s, ‘navvy’ was shorthand for a labourer on the railways in particular. Navvies had a well-earned reputation for ferocious violence and drunkenness.

*The Early English Text Society’s founder, Frederick Furnivall (1825—1910), would have been thrilled. He was closely involved with adult education, teaching evening classes at the Working Men’s College when it opened in London in 1854.

*During the twenty-four weeks of the Exhibition, 1,092,337 bottles of soda water, lemonade and ginger beer were sold.

*Cassell went on to become the publisher of Cassell’s Magazine and Cassell’s Illustrated Family Paper , plus many other journals (see p. 157), as well as the first British edition of Uncle Tom’s Cabin . However he lacked business instincts, and his company was soon taken over by others, although his skills as a publishing entrepreneur were highly regarded, and the house of Cassell’s in various guises has survived into the twenty-first century.

*It was clear from the price that he was aiming at a working-class mass market: the Illustrated London News , which featured the Exhibition heavily in its pictures all summer long, sold for 6 d. an issue.

†Only 200 words were given to the Exhibition itself, and it suggested that four hours would be plenty for the visitor to ‘do’ the fair.

*For more on advertising, see pp. 130—37; for W. H. Smith and newspaper distribution, pp. 145—6; for W. H. Smith and railway bookstalls, pp. 191—2.

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