Nick Udall - The Way of Nowhere - Eight Questions to Release Our Creative Potential

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The Way of Nowhere is a business book by the UK’s hottest change management consultancy who have led transformations in some of Britain’s biggest and best known organisations. An invaluable resource for anyone who wants to make a creative difference in their lives and the lives of people around them.Inspired by the unique practice of 'nowhere', a community of companies that specialise in co-creation, this is an inspirational book that will help you break through to a more creative and strategic futureRenowned for their world-class approach to innovation, the nowhere group works with a wide range of businesses, government agencies and individuals to develop their creativity to its full potential. Now, their book maps out the groundbreaking ways that anyone can become more productive, playing a more creative role in your organisation while simultaneously nurturing your own growth along the way.It contains eight breakthrough questions designed to stimulate and enrich our creative capacity, both as an individual and as part of a team. Using examples and tools from their work with some of the UK’s largest and best known businesses, The Way of Nowhere shows us how to unlock the underlying and invisible forces at play within organisations, communities and cultures.With practice, you will discover how these questions and insights can release the latent creativity that exists within - a place where magic can happen - out of nowhere!

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Imagine for a moment that these wheels are maps of our inner world, maps of the energy states that lie behind our thoughts and behaviour. As we navigate through the uncertain waters of life, these wheels can help us understand where we are at any given time and give us keys to unlock our creative potential. We do this by deepening and strengthening our allied capabilities and controlling and minimizing our distorted patterns. We then begin to learn how one ally can magnify another and how one distortion can trigger another.

The wheel is therefore a truly systemic tool, as each direction, whilst being complete in itself, is also an integrated part of the whole. This is also reflected in the way any given direction relates to its opposite and neighbours .

iipractice wheel with the alliedand distorted energies The design of the book - фото 5

i-ipractice wheel with the alliedand distorted energies

The design of the book mirrors the design of the wheel. Each chapter is based on a breakthrough question which is designed to release the energy of one of the eight directions. As we enquire into the breakthrough question, we begin to access and heighten the energy intelligence of that direction. Yet our creative capacity is unlikely to grow if we simply read the book in the usual way. Runners do not elongate their blood supply systems by reading books about running! So our invitation to you is to hold and meditate on each breakthrough question, a chapter at a time. Seek the insights that lie within each question, between each question and its ally and distortion , and between each word and each thought.

Then, as we move towards the centre of the book, we also move towards the centre of ourselves, until we stand in the middle of our circle and fully maximize who we are.

i-ipractice wheel with the 8 breakthrough questions

9Based on the Native American Earth Wisdom tradition of the Ehama Institute - фото 6

9Based on the Native American Earth Wisdom tradition of the Ehama Institute.

how to use the wheel

Before we dive into the breakthrough questions themselves, let us suggest how best to use the wheel.

This book has two interconnected halves, one looking at ways of releasing mycreative potential and the other looking at ways of releasing ourcreative potential. Within each half of the book there are eight chapters, one for each direction of the wheel. In line with tradition, we start in the East and move clockwise around the wheel. At the end of each half of the book is a chapter looking at what it means to stand in the centre of our circle. And in the middle of the book is the final chapter leading us to the Way of nowhere.

Each of the main chapters is dedicated to a breakthrough question. The eight questions are:

e what is my unique purpose… ?

se how am I releasing the magic of the moment… ?

s how am I venturing into uncertainty… ?

sw how am I focusing the power of my intent… ?

w how am I supporting growth… ?

nw how am I learning to see the invisible… ?

n how am I returning my gift… ?

ne how am I keeping my energy clear and bright… ?

Each is followed by a two-verse haiku . 10 These haiku are designed as poetic summaries of each direction. Each line forms the essence of a key aspect of the breakthrough question.

The first verse of the haiku looks at the breakthrough question through the lens of the allied energy . The first line of the second verse looks at the breakthrough question through the lens of the distorted energy , and the second and third lines of the second verse offer views from the opposite and neighbouring directions of the wheel respectively.

For example:

Insights lie in the juxtaposition of the question and the commentaries Each - фото 7

Insights lie in the juxtaposition of the question and the commentaries.

Each chapter also introduces:

a Way of unlocking our creative and collective potential

an anecdote from a person who has had direct knowledge and experience of the Ways of nowhere

one or two micro-skills – ways of thinking or relating that can help release creative potential

We have intentionally chosen not to name those people who have offered their anecdotes. Their contributions are meant to offer alternative voices and perspectives. They are all inspiring people with whom we have enjoyed mutually nourishing relationships.

The book has not been written to be read in one sitting. Instead we invite you to work through one half of the book, making your way, question by question, chapter by chapter, to the middle. Let each chapter, each breakthrough question, soak in before moving on.

Once you find yourself in the middle of the book, start again from the other end, for neither side is complete without the other. Our success in the world is of little value unless we are developing ourselves, while self-development for its own sake can be indulgent unless we use it to create together.

Reading both sides of the book will enable you to fully extract the insights that lie at the centre, where the two halves come together. The book can then become an ongoing resource for practising the Way of nowhere.

Lastly, in the same way that we see ourselves in nowhereas creative-catalysts, we invite you to use this book to catalyse creative breakthroughs in your own life and in the lives of the people around you. Simply suspend disbelief and open yourself to new possibilities. By wandering with wonder through our co-creative universe, you will find amazing things starting to happen, as if by magic … out of nowhere.

10A haiku is a minimalist form of Japanese poetry designed to convey an experience. It has a syllabic structure of 5–7–5, which is based on the utterance of a single breath.

the 8 questions

You are about to enter the inspiring-innovation wheel.

May your journey bring new meaning and creativity into your life.

May you return the gift of your uniqueness for the benefit of all.

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