Patrick MacLeamy - Designing a World-Class Architecture Firm

1 Cover

2 Introduction Note

3 Coming to HOK Looking for My Place Closer to Home The Interview Big Dreams Impressions of HOK My First Assignment

4 SECTION ONE: THE FOUNDERS, 1955–1982 CHAPTER 1: The Problem with Traditional Firms Why St. Louis? Hellmuth & Hellmuth George Francis Hellmuth The Depression-Proof Firm Notes CHAPTER 2: A New Kind of Architecture Firm Starting HYL/LHY Gyo Obata George Kassabaum Forming HOK HOK's Early Years Notes CHAPTER 3: Innovate Early and Often Marketing Innovation Design Innovation Production Innovation Start-to-Finish Innovation Core Boards Innovation Staffing Innovation Ownership Innovation Notes CHAPTER 4: Company Culture Is Crucial Mutual Respect Considerate Communication Taking Care of Employees Family Atmosphere Storytelling The HOK Name St. Louis Office Fire Notes CHAPTER 5: Growth: Project Offices Planting a Flag in San Francisco Launching in Washington, DC Landing in Dallas Notes CHAPTER 6: Many Jobs, One Firm Going to Pittsburgh Settling in San Francisco Working in Alaska San Francisco Projects CHAPTER 7: Managing Versus Leading Becoming a Project Manager Managing Versus Leading Case Study: Moscone Center HOK as Matchmaker Note CHAPTER 8: Transitions: Succession Planning Naming Successors Adding HOK New York George Hellmuth Triumphs George Kassabaum Dies Note

5 SECTION TWO: THE OBATA ERA, 1982–1993 CHAPTER 9: A Designer Leads the Firm Building Buildings Again Rise of Project Specialists The New Marketing The HOK Matrix Growing Pains Signs of Trouble Bringing in the Pros CHAPTER 10: Run Toward Trouble Becoming Managing Principal Run Toward Trouble Collecting Money Working in the Middle East CHAPTER 11: Growth: Project Specialists Lessons of Los Angeles Sports Design Specialty Team Member in Tampa Retail Design Specialty Opening in Hong Kong Launching in London Notes CHAPTER 12: Selling Stock to Investors Kajima Invests Expanding in Europe and Asia Traveling to Tokyo HOK Tokyo Sustainable Design CHAPTER 13: Transitions: Hiring Family Bob Stauder Resigns Clark Davis Helms St. Louis Bill Hellmuth Joins HOK Gyo Obata Consults

6 SECTION THREE: THE SINCOFF ERA, 1993–2002 CHAPTER 14: Get Bigger or Get Better? The Sincoff Strategy Sharing the Strategy Offices Push Back CHAPTER 15: A Firm-Wide Role Innovating in Silicon Valley Doubling Your Reach Overseas Adventures Joining the ExCom CHAPTER 16: Embracing Technology Computer-Aided Design Tech 2000 Going Paperless buildingSMART CHAPTER 17: Growth: Buying Firms CRS, Houston Eduardo Terrazas y Asociados, Mexico City HOK Chicago Cecil Denny Highton, London Urbana Architects, Toronto Lobb Partnership, London Expansion in Europe HOK Dubai Note CHAPTER 18: Enforcing Financial Metrics Charm School The 50 Percent Rule The 90-Day Rule The 10-Month Rule Simplified Accounting Expanding the Board CHAPTER 19: Transitions: The Second Generation King Graf Retires George Hellmuth Dies Paul Watson Steps Aside Mahon and Pratzel Join the ExCom Jerry Sincoff Retires CHAPTER 20: Confronting Crisis The Kajima Crisis The Bank of America Crisis The HOK Sport Crisis Becoming CEO

7 SECTION FOUR: THE MACLEAMY ERA, 2003–2016 CHAPTER 21: Communicating Your Vision A Company in Crisis The Election The Pyramid Strategy CHAPTER 22: Empowering Firm Leadership Invigorating the ExCom Expanding the ExCom Naming a Design Successor Finding an Operations Leader Removing Office Leaders Empowering the Board of Directors Positive Peer Pressure Replacing Board Members CHAPTER 23: The Effort Curve The CURT Summons The Effort Curve The Effort Curve at HOK Case Study: KAUST The MacLeamy Curve Note CHAPTER 24: Fixing Offices Finding New Leaders The Fixer The Recruit Tweaking the Bonus Program Note CHAPTER 25: Fixing Central Services Consolidating Accounting Fixing Advance Technology Streamlining Human Resources CHAPTER 26: Reclaiming Company Culture Visiting the Offices Explaining HOK Stock Posting Staff Photos Reviving Core Boards Celebrating 50 Years A Different Kind of Retreat CHAPTER 27: Buying Your Freedom Paying Off the Bank Buying Out Kajima Spinning Off HOK Sport CHAPTER 28: Transitions: The Third Generation Susan Williams Joins the OpsCom, ExCom General Counsel Promotion Human Resources Changes Riccardo Mascia Heads Home Bill Valentine Retires Financial Team Changes Carl Galioto Joins the ExCom Consolidating Offices CHAPTER 29: The Right to Dream Pressing Sustainable Design HOK Product Design Expanding Again Finding the Next CEO My “Repurposing” Note

8 Afterword: HOK Today The State of HOK Looking to the Future The Hellmuth Strategy Note

9 Acknowledgments

10 About the Author

11 Index

12 End User License Agreement

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2 Table of Contents

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