George P. Nassos - Practical Sustainability Strategies

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The guide to
sustainable strategies and tools to improve competitive business advantage, updated with practical case studies and supporting teaching material
The revised and updated second edition of
is filled with proven strategies and tools for organizations to integrate sustainability into their business models. Drawing on the authors’ research and years of hands-on experience, the book defines strategies that organizations can put in place to develop, extend, or maintain competitive advantage without harming the environment. Additionally, the authors provide tools for measuring and reporting progress and present illustrative case studies that clearly demonstrate the importance of implementing sustainability.
Since the first edition was published in 2013, new strategies, measurements, and certifications have been developed. The book, which is used by several business schools around the globe, has been updated to include these new and effective strategies, including circular economy, the sharing economy, adaptation, resiliency, and strategies to fight climate change. This new edition also highlights the UN Sustainable Development Goals that have been adopted worldwide. This updated second edition:
Covers new strategies, measuring systems, GRI, STARS and B-Lab certifications Offers teaching slides and questions for use in the classroom Explores the principles and importance of sustainability Examines more than 10 different sustainability strategies Presents the economic justification for sustainability with illustrative examples Written for sustainability managers, ESG professionals, engineers, process designers, policy makers, CEOs, business schools, and others, the second edition of
offers an updated guide to the most recent strategies and tools that can be put into place to improve competitive advantage, while also providing a positive impact to the community and workplace.

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Table of Contents

1 COVER

2 PREFACE OF GEORGE P. NASSOS

3 PREFACE OF NIKOS AVLONAS REFERENCES

4 ABOUT THE COMPANION WEBSITE

5 PART I: INTRODUCTION TO SUSTAINABILITY CHAPTER 1: Urgency to Adopt Sustainability CREATION OF THE ENVIRONMENT EXCEEDING THE ECOLOGICAL FOOTPRINT THE LIMITS TO GROWTH CONSUMPTION FACTOR CONSERVATION OF WATER THE DEPLETION OF FOSSIL FUELS CLIMATE CHANGE POPULATION GROWTH THE ENVIRONMENT'S BIG FOUR REFERENCES CHAPTER 2: Development of the Sustainability Concept and CSR CSR TODAY: FROM SHAREHOLDER VALUE TO STAKEHOLDER VALUE CSR MEASURING AND REPORTING THE SUSTAINABLE DEVELOPMENT CONCEPT THOUSANDS YEARS AGO REFERENCES

6 PART II: SUSTAINABILITY STRATEGIES CHAPTER 3: Imbedding the UN Sustainable Development Goals to Achieve Sustainability UN 2030 AGENDA THE 17 SUSTAINABLE DEVELOPMENT GOALS A REAL POSITIVE VIEW OF THE SDGs A FURTHER LOOK AT THE SDGs REFERENCES CHAPTER 4: The Natural Step THE FOUR SYSTEM CONDITIONS FOR SUSTAINABILITY SCIENTIFIC RATIONALE FOR THE NATURAL STEP THE NATURAL STEP RECENT PROJECTS REFERENCES CHAPTER 5: Eco-Effective Versus Eco-Efficient: Sustainability Versus Being “Less Bad” FUEL EFFICIENCY COMPUTING EFFICIENCY MORE DURABLE BRAKE PADS INCREASE POLYMER RECYCLING REDUCED SEWAGE EFFLUENT MORE EFFICIENT CLOCKS CRADLE TO CRADLE DO NOT TAKE IT TO THE EXTREME REFERENCES CHAPTER 6: Servicizing and the Sharing Economy SELL ILLUMINATION SELL A PAINTED CAR SELL FLOOR COMFORT AND ESTHETICS SELL WATER TREATMENT SERVICES THE EVOLUTION OF THE SHARING ECONOMY COLLABORATIVE CONSUMPTION CLASS FINAL PROJECTS REFERENCES CHAPTER 7: Adopting Systems Thinking SYSTEM ELEMENTS SYSTEM INTERCONNECTIONS SYSTEM FUNCTION OR PURPOSE TUNNELING THROUGH THE COST BARRIER INTERFACE PIPE DESIGN REDUCING OIL IMPORTS REDUCING CARBON DIOXIDE EMISSIONS ILLEGAL IMMIGRATION SAILBOAT DESIGN REFERENCES CHAPTER 8: Base of the Pyramid THE GREAT LEAP DOWNWARD ELECTRIFY THE BOTTOM OF THE PYRAMID HINDUSTAN LEVER AND NIRMA BOP PROTOCOL INITIATIVES BY THE WORLD RESOURCES INSTITUTE DEVELOPING THE BOTTOM OF THE PYRAMID IS THE BASE OF THE PYRAMID A MIRAGE? REFERENCES CHAPTER 9: Environmental Innovation Through Biomimicry ABALONE SPIDER SILK BIVALVES RHINOCEROS FISH-INSPIRED TRAVEL CHEETAHS COMPACT AND EFFICIENT STRUCTURE ETHANOL COLOR FROM STRUCTURE RATHER THAN PIGMENTS CRICKET SOUNDS BIO-INSPIRED LEDS LESSONS FROM LAVASA OWL WINGS INSPIRE WIND TURBINE BLADE DESIGN SHAVING RAZORS INSPIRED BY FROG AND CRICKET LEGs ADDITIONAL TECHNOLOGIES INSPIRED BY BIOMIMICRY MINDFUL MINING: A PROPOSAL REFERENCES CHAPTER 10: The Need and Growth of a Circular Economy KALUNDBORG SYMBIOSIS EARLIER MODEL TERRACYCLE INTRODUCES “LOOP” DESIGNING FOR THE CIRCULAR ECONOMY THE ELLEN MACARTHUR FOUNDATION QUANTITY OF WASTE FOR THE CIRCULAR ECONOMY REFERENCES ADDITIONAL CASE STUDIES CHAPTER 11: Addressing Climate Change ENERGY: WIND TURBINES (ONSHORE) ENERGY: SOLAR FARMS MATERIALS: REFRIGERATION MATERIALS: ALTERNATIVE CEMENT FOOD: REDUCED FOOD WASTE FOOD: PLANT-RICH DIET WOMEN AND GIRLS: EDUCATING GIRLS AND FAMILY PLANNING BUILDINGS AND CITIES: DISTRICT HEATING BUILDINGS AND CITIES: INSULATION LAND USE: TROPICAL FORESTS LAND USE: TEMPERATE FORESTS TRANSPORT: ELECTRIC VEHICLES TRANSPORT: SHIPS TOP 20 SOLUTIONS COMING ATTRACTIONS REFERENCES NOTE CHAPTER 12: Adapting and Building Resilience to Climate Change INTERCONNECTEDNESS OF CLIMATE RISKS IN A GLOBALIZED WORLD LARGE-SCALE CLIMATIC SHIFTS BUILDING RESILIENCE CASE STUDY: MINING COMPANY CASE STUDY: EXTRACTIVES SECTOR PARTNERS WITH GOVERNMENT AND COMMUNITIES TO FIGHT MALARIA IN MOZAMBIQUE THE STRATEGY DEVELOPMENT PROCESS REFERENCES CHAPTER 13: Emergent Technologies for Adaptation NO POVERTY AND INNOVATION ZERO HUNGER AND INFORMATION AND COMMUNICATION TECHNOLOGY (ICT) PLATFORMS GOOD HEALTH, WELLBEING, AND VIRTUAL REALITY QUALITY EDUCATION, MIXED REALITIES, AND 5G GENDER EQUALITY AND MOBILE TECHNOLOGIES CLEAN WATER NANOTECHNOLOGY—SANITATION AND SMART CITIES AFFORDABLE CLEAN ENERGY AND BIOFUELS DECENT WORK, ECONOMIC GROWTH, AND FUTURE TECHNOLOGIES INDUSTRY, INNOVATION, INFRASTRUCTURE, DRONES, AUGMENTED REALITY, AND SMART CITIES REDUCING INEQUALITIES SUSTAINABLE CITIES AND COMMUNITIES, IT, AND SMART CITIES RESPONSIBLE CONSUMPTION AND PRODUCTION CLIMATE ACTION—LIFE BELOW WATER—LIFE ON LAND PEACE, JUSTICE, STRONG INSTITUTIONS, AND NEW TECHNOLOGICAL CHALLENGES REFERENCES CHAPTER 14: The Circular Economy Through Energy Recovery UNDERSTANDING WASTE MANAGEMENT WASTE-TO-ENERGY SYSTEMS THE CHALLENGES OF WASTE-TO-ENERGY INITIATIVES THE FUTURE OF WASTE-TO-ENERGY INITIATIVES REFERENCES CHAPTER 15: Environmentally Effective Buildings NET-ZERO ENERGY BUILDINGS LEED PROJECT CERTIFICATION PROCESS LEED ACCREDITED PROFESSIONAL LIVING BUILDING CHALLENGE WORLD'S GREENEST BUILDING THE WELL BUILDING STANDARD BREEAM OTHER BUILDING CERTIFICATIONS REFERENCES NOTES CHAPTER 16: Green Chemistry, Nanotechnology, and “Big Hairy Audacious Goal” GREEN CHEMISTRY NANOTECHNOLOGY “BIG HAIRY AUDACIOUS GOAL” CASE STUDY REFERENCES CHAPTER 17: Sustainable Strategies and Beyond

7 PART III: PRACTICAL TOOLS AND GUIDELINES CHAPTER 18: Standards and Guidelines for Managing Sustainability (CSR)NEED FOR A SUSTAINABLE STRATEGY MANAGING SUSTAINABILITY AND STANDARDS CASE STUDY ON SUSTAINABLE STRATEGY GLOBAL REPORTING INITIATIVE (GRI) AND STAKEHOLDERS GRI INTERPRETATIONS OF STAKEHOLDER ENGAGEMENT THE STAKEHOLDER REPORTING PROCESS GRI TESTS FOR STAKEHOLDER INCLUSIVENESS PRESENTATION OF REPORTED STAKEHOLDER DISCUSSIONS ISO 26000 FRAMEWORK UNITED NATIONS SUSTAINABLE DEVELOPMENT GOALS (UN SDGs) CASE STUDY: BMO FINANCIAL GROUP—2017 ENVIRONMENTAL, SOCIAL, AND GOVERNANCE REPORT AND PUBLIC ACCOUNTABILITY STATEMENT SUSTAINABILITY ACCOUNTING STANDARDS BOARD (SASB) INTERNATIONAL INTEGRATED REPORTING COUNCIL (IIRC) CORPORATE SUSTAINABILITY TRENDS ISSUES FOR LEARNING AND DISCUSSION REFERENCES CHAPTER 19: The Corporation and its StakeholdersEXAMINING THE STAKEHOLDER CONCEPT STAKEHOLDERS: DEFINITION—PRIMARY AND SECONDARY STAKEHOLDERS CASE STUDY: CAMPBELL SOUP COMPANY—2018 CORPORATE RESPONSIBILITY REPORT EXTRACT CASE STUDY: TD—2017 CORPORATE RESPONSIBILITY REPORT EXTRACT CASE STUDY: HESS CORPORATION—2017 SUSTAINABILITY REPORT EXTRACT EXTERNAL STAKEHOLDERS CASE STUDY: CAMPBELL SOUP COMPANY—2018 CORPORATE RESPONSIBILITY REPORT EXTRACT REFERENCES CHAPTER 20: Sustainability (CSR or ESG) ReportingSUSTAINABILITY (CSR OR ESG) REPORTING CONTEXT OF REPORTS CHANGES OVER THE YEARS HESS CORPORATION 2017 SUSTAINABILITY REPORT JOHNSON & JOHNSON 2017 HEALTH FOR HUMANITY REPORT CASE STUDY: MARKS AND SPENCER PLAN A REPORT 2018, PLAN A 2025 AND OUR STRATEGY—HELPING TO MAKE M&S SPECIAL AGAIN REFERENCES CHAPTER 21: Sustainability Metrics for Improving Impact METRICS IN THE GRI GUIDELINES CASE STUDY: ABM 2017 CORPORATE SUSTAINABILITY REPORT GRI INDEX CASE STUDY: THE HARTFORD—2016 SUSTAINABILITY REPORT ISSUES FOR LEARNING AND DISCUSSION REFERENCES CHAPTER 22: Life Cycle Analysis and Carbon Footprint ReductionWORLD POPULATION AND ENERGY CONSUMPTION ENERGY CONSUMPTION AND GLOBAL WARMING CLIMATE CHANGE AND CARBON FOOTPRINT CARBON EMISSIONS AND CARBON FOOTPRINT LCA AND MEASURING CARBON FOOTPRINT GREENHOUSE GAS PROTOCOL (WRI) LCA AND PRODUCT LABELS CASES FOR CARBON FOOTPRINT CARBON OFFSET AND THE GOLD STANDARD CARBON-OFFSET-PROJECTS: INDIA, CLEAN BIOGAS FOR 7000 FAMILIES ISSUES FOR LEARNING AND DISCUSSION REFERENCES CHAPTER 23: Water FootprintOVERVIEW GUIDELINES FOR MEASURING THE WATER FOOTPRINT WATER FOOTPRINT AND LCA CASE STUDY: COCA-COLA COMPANY REPLENISHING THE WATER USED IMPROVING WATER-USE EFFICIENCY AND REUSE IN BOTTLING PLANTS WATER IN AGRICULTURE ENGAGING IN WATER POLICY REFORM NESTLE WATER FOOTPRINT VERSUS CARBON FOOTPRINT ISSUES FOR LEARNING AND DISCUSSION REFERENCES CHAPTER 24: Green Marketing and Communication and How to Avoid Green and Blue WashingGREEN COMMUNICATION AND GREENWASHING GREEN MARKETING, COMMUNICATIONS, AND SUSTAINABILITY GREEN MARKETING MATERIALITY AND SUSTAINABILITY GUIDELINES FOR GREEN MARKETING SUSTAINABLE COMMUNICATIONS STRATEGY 1. DESIGNING THE SUSTAINABILITY COMMUNICATIONS STRATEGY 2. CONDUCTING AN ASSESSMENT AND DEFINING THE CHALLENGES/ISSUES 3. DEVELOPING A SUSTAINABILITY COMMUNICATIONS STRATEGY 4. IMPLEMENTING THE COMMUNICATIONS STRATEGY 5. REINFORCING STAKEHOLDER INTERACTION ISSUES FOR LEARNING AND DISCUSSION REFERENCES

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