Tom Bulleit - Bulleit Proof

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The compelling story of how one man took a 150-year-old family recipe and disrupted the entire liquor industry one sip, one bottle, one handshake at a time Tom Bulleit stood on a stage before a thousand people inside a tent the size of a big-top. It was both his thirtieth wedding anniversary and his birthday. But there was another thing to celebrate: the dedication of the new Bulleit Distillery in Shelbyville, Kentucky. His great-great-grandfather, Augustus, created his first batch of Bulleit Bourbon around 1830. A century and a half later, Tom fulfilled his lifelong dream, revived the old family bourbon recipe, and started Bulleit Distilling Company. Eventually, Tom was named a member of the Honorable Order of Kentucky Colonels, and elected to the Kentucky Bourbon Hall of Fame. Thinking back on all his achievements, Tom was overcome by a wave of emotion. He looked into the sea of faces and said, “I don't believe our lives are told in years. . . or months. . . or weeks. I believe we live our lives in moments."
Tom’s book
is just that—a life told in moments. Moments of joy, triumph, hardship, persistence, and success. His is a story of
: in war, in business, in life. Tom faced death twice: in a foxhole and in a cancer ward. In
, Tom reveals all, pulls no punches, and lets you into his heart. In this book, you will:
Share Tom’s personal story, including his loves, losses, and struggles Learn the history of one of America’s most beloved and awarded brands Draw inspiration from the persistence and dedication Tom has shown throughout his life Explore how Bulleit Bourbon changed the liquor industry forever
is a fast-paced page-turner—not only for fans of Bulleit Bourbon and admirers of Tom, but for anyone who loves an emotional, hilarious, inspirational, and deeply honest story.

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Copyright 2020 by Thomas E Bulleit Jr All rights reserved Published by - фото 1

Copyright © 2020 by Thomas E. Bulleit, Jr. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750–8400, fax (978) 646–8600, or on the Web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748–6011, fax (201) 748–6008, or online at http://www.wiley.com/go/permissions.

Trademarks: Wiley and the Wiley logo are trademarks or registered trademarks of John Wiley & Sons, Inc. in the United States and other countries. All other trademarks are the property of their respective owners.

Limit of Liability/Disclaimer of Warranty:While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.

For general information on our other products and services or for technical support, please contact our Customer Care Department within the United States at (800) 762–2974, outside the United States at (317) 572–3993 or fax (317) 572–4002.

Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print versions of this book may not be included in e-books or in print-on-demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com. For more information about Wiley products, visit www.wiley.com.

Library of Congress Cataloging-in-Publication Data:

ISBN 9781119597735 (Hardcover)

ISBN 9781119597773 (ePDF)

ISBN 9781119597759 (ePub)

Cover photograph: © Steve Bonini

Cover design: Paul McCarthy

To Betsy Bulleit, since this was her idea

“It was never just a question of escape.

It was also a question of transformation.”

Michael Chabon

The Amazing Adventures of Kavalier & Clay

“The city gave its name to the power of patience—Romanita. Romanita excludes emotion, hurry, doubt. Romanita waits, sees the moment and moves ruthlessly when the time is right. Romanita rests on an absolute conviction of ultimate success and arises from a single principle, Cunctando regitur mundus: waiting, one conquers all.”

Mary Doria Russell

The Sparrow

“How much more of life we live than we remember.”

John Le Carré

The Secret Pilgrim

CONTENTS

1 Cover

2 Be Proactive:(Problems Do Not Resolve Themselves) Be Proactive (Problems Do Not Resolve Themselves) 1: One Sip

3 Presume Nothing: (“No, This Gun Isn't Loaded”) 2: The Promise

4 Be Prepared: (Embrace the Wisdom of the Boy Scouts) 3: War

5 If It Doesn't Seem Right, It Probably Isn't: (Trust Your Gut) 4: The Start-Up

6 20/40/60: (At 20, You Worry Yourself Sick About What People Think of You. At 40, You Say, “The Hell with ’Em.” At 60, You Realize They Were Not Thinking About You.) 5: My Old Soldier

7 Go All In: (Without Commitment and Passion—Which Are Infectious— It Won't Happen) 6: Family Business

8 Be Afraid: (Today May Be the Day It All Turns to Shit) 7: Steambath

9 “ No battle was ever won by spectators. ”: —John Le Carré 8: Maniacal Patience

10 Be Result Oriented: (Nothing Was Built by Performing Tasks) 9: The New Frontier

11 Find Humility Before It Finds You: (Life Is Coming to Get Us All) 10: The 12 Apostles

12 Plan Ahead: (If You're in the Far‐Left Lane and You Need to Exit Right in 500 Feet, You May Arrive in the Afterlife Instead of Altoona) 11: Bourbon in My Blood

13 No News Is Not Good News: (Things Are Just Getting Worse) 12: “It Was the Drugs, Tom”

14 Follow the Money: (You Will Find the Answers to Life's Questions Along and at the End of the Money Trail) 13: Revolver

15 Know the Facts: (There Are Such Things and to Know Them Is Power) 14: Vows

16 Focus on the Task at Hand: (If You Don't Complete What You're Doing Right Now, Nothing Comes Next) 15: Finally

17 Bulleit Points

18 Acknowledgments

19 About the Author

20 Index

21 Supplemental Images

22 End User License Agreement

Guide

1 Cover

2 Table of Contents

3 Chapter 1:

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