Ben Chodor - Transitioning to Virtual and Hybrid Events

Will you have a moderator?A moderator is a host to lead your audience through the virtual event and agenda and keep you audience informed.I believe a good professional moderator is a key component to any hybrid event and is the perfect addition to a virtual‐only event as well. If you decide to have a moderator, I suggest you look for someone who has television news experience.

Do you want to have a news desk?A news desk can be set up at your physical event and your programming can be streamed to the virtual audience who can hear the news from the conference, and see interviews with attendees, sponsors, executives, and speakers.

How do you want your event to look?Customizable Templates – A virtual event allows you to add your event colors, logos, sponsor images, and some design elements, but for the most part you have a couple of standard templates to work with. Standard templates offer you the following advantages:You're rushing to move your event to virtual because your event was canceled last minute. Standard event templates take less time to set up and can be launched in a shorter amount of time.You have a very small team to help you with the design element and management of your program.There is a cost savings and time savings. Since the virtual event provider does not have to build, design, or create anything from scratch, this will lower the professional service, project management, and design costs.Custom Template Design – If you have the time and want to make your event have the look and feel of your physical event or corporate campus, or you don't want it to look like other virtual events, you can have a designer create a custom template. If you take this route, be sure to follow these suggestions:If your event is 8 to 12 weeks away, then you'll have time for custom creative.You have a really good design team that you work with inside your organization or outside.You have hired an experiential marketing firm and they have a design element they want to use.

Once you come up with the answers to the above questions, then you're ready to take the first step into the world of virtual events. The following chapter shows you how to make the move to virtual and hybrid events.

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