Oleg Konovalov - The Vision Code

1 Cover

2 Title Page The Vision Code How to Create and Execute a Compelling Vision for Your Business Oleg Konovalov

3 Copyright This edition first published 2021 © 2021 by Oleg Konovalov Registered office John Wiley & Sons Ltd, The Atrium, Southern Gate, Chichester, West Sussex, PO19 8SQ, United Kingdom For details of our global editorial offices, for customer services and for information about how to apply for permission to reuse the copyright material in this book please see our website at www.wiley.com . All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, except as permitted by the UK Copyright, Designs and Patents Act 1988, without the prior permission of the publisher. Wiley publishes in a variety of print and electronic formats and by print‐on‐demand. Some material included with standard print versions of this book may not be included in e‐books or in print‐on‐demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com . For more information about Wiley products, visit www.wiley.com . Designations used by companies to distinguish their products are often claimed as trademarks. All brand names and product names used in this book are trade names, service marks, trademarks or registered trademarks of their respective owners. The publisher is not associated with any product or vendor mentioned in this book. Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. It is sold on the understanding that the publisher is not engaged in rendering professional services and neither the publisher nor the author shall be liable for damages arising herefrom. If professional advice or other expert assistance is required, the services of a competent professional should be sought. Library of Congress Cataloging‐in‐Publication Data is available: ISBN 9781119775911 (hardback) ISBN 9781119775935 (ePDF) ISBN 9781119775928 (ePub) Cover Design: Wiley Cover Image: © GeorgePeters/Getty Images

4 Foreword

5 INTRODUCTION: In Search of the Golden Ratio of Vision Vision as We See It Questioning the Understanding of Vision In Search of the Golden Ratio How to Read This Book Let's Break Ground

6 Part I: Creation 1 Making the Unconscious Conscious, or Why Vision Is Important Defining Purpose Answering ‘Why’ Defining the Future A Guide for Life and Business A Means of Breaking Out from Negativity Uniting Force or Transfused Energy A Provision for Inspiring Life Differentiating True Leaders from Bad Leaders Practical Tips 2 What Lies Behind the ‘Aha’ Moment Giving It a Name A Truth Behind the ‘Aha’ Moment Imagination Is the Mother of Vision Larva Cocoon Beautiful Butterfly Must Do for a Vision to Grow Learning Listening Killing Ego Bold Thinking Scanning Environment Broad Outlook Intuition and Resonance Conclusion Practical Tips 3 Fighting Anti‐Visionary Me Negativity Lack of Confidence and Enthusiasm Detachment from Reality Ego Comfort Exercising Your Inner Excellence Courage Learning Inner Excellence Credibility and Confidence Knowledge Bank A CLICK Self‐assessment Form Conclusion Practical Tips

7 Part II: Making Vision Strong 4 The Six Criteria of a Strong Vision Stimulus Scale Spotlight Scanning Simplicity Excitement and Passion Stronger Together or 5S&EP Model Vision Viability Test Practical Tips 5 Communication: The Seventh Element of a Compelling Vision Language Communicating and Sharing Listening Communicating Sharing Vision Fear to Share Leads Nowhere A Practical Magic Practical Tips

8 Part III: Execution 6 Aligning Execution with Vision Strong Leadership Culture Focus and a Strong Will Communication Is It Everything? Practical Tips 7 Quality and Metrics of Vision Management Quality Metrics Representations of Vision Practical Tips 8 Growth: From Uncertainty to Uncertainty Phase One: Embracing Uncertainty Phase Two: Arriving at Certainty to Leave It Again Phase Three: Back to Fight 9 Decisions, Decisions, Decisions Purpose Enabling Purpose and Enabled Capacity Practical Tips 10 Vision as a Business Tool Vision as a Business Tool Clarity from a Moment of Creation Ability to Make It a Reality Viability of a Vision Influence Acting Revitalising by Embracing Growth and Change Keeping Tension

9 Part IV: Visionary You 11 Fifteen Commandments of Visionaries Don't Call them Futurists Be the Same 12 I Believe That… Responsible Decision Heritage

10 Acknowledgements

11 References

12 Index

13 End User License Agreement

1 Chapter 2Figure 2.1 Vision creation.

2 Chapter 4Figure 4.1 Six Criteria of Vision (5S&EP).

3 Chapter 10Figure 10.1 CAVIAR process.Figure 10.2 Clarity of creation stage.Figure 10.3 Ability.Figure 10.4 Viability.Figure 10.5 Influence.Figure 10.6 Acting.Figure 10.7 Revitalising.

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