Jodie Rogers - The Hidden Edge

In this book, I've sought to curate and blend a number of schools of thought from neuropsychology, behavioural economics, emotional and social intelligence, positive psychology, and so on. I've packaged it in an ‘easy-to-grasp’ way and brought it to life with real-life case studies, data, anecdotes, and stories from my life and my work. My career began in qualitative and quantitative research; as such, I've interviewed tens of thousands of people over the last 20 years. Every project we work on for our clients starts with a diagnostic phase. Therefore, we have gathered a lot of insight and can see the macro patterns and trends playing out in the companies we work with. I've weaved that insight into the book so you can see how the viewpoints are validated.

It's worth saying though, that I'm not coming to you as an expert, I'm here as a fellow human. I'm championing Mental Fitness because I truly believe in it, because I've had to practise it and rely on it as a way of life. Like you, I'm not immune to life's challenges; life throws us all curveballs, no one can change that. It's how we respond to them that matters.

I've had a pretty good life: the daughter of art teachers, a decent education, and an idyllic childhood: the sea outside my front door, mountains outside my back door. I've travelled the world for adventure and for work. There have been ups and downs, but nothing like 2020.

Like most, my business was affected. Clients postponed workshops, cancelled team sessions, or just completely disappeared as they dealt with the impact of COVID-19. I had a team to support in a time of crisis. My husband's business and income vanished overnight. We live in Spain, so we were in an extreme lockdown situation; no daily exercise for us. There were helicopters in the sky and police patrolling the streets (which reminded me of Belfast in the old days). My two-year-old and four-and-a-half-year-old were not allowed outside of our apartment walls for 45 days. Trying to run a business with two little people with intense cabin fever was enough to impact anyone's stress levels and performance.

But the hardest part of 2020 wasn't any of this.

In January, my dad was diagnosed with cancer. He passed away in May, when we were all still in lockdown. I couldn't get back to Ireland to see him. If he had passed away at any other moment in his 73 years of life I would have been by his side.

2020 kicked my ass, but I kicked its ass back.

What happens to us rarely kills us; it's the story we tell ourselves about what happens that takes us down.

It's easy to stay focused on the ‘car crash’; we're designed that way.

The negativity bias insists we pay attention to the negative things because they could be threats to our survival. We therefore need to consciously make an effort to see the positive things that are in plain sight.

This year, I could get lost in the negative story – if I shared it, people would sympathise – but it doesn't serve me. Although my business was affected by the pandemic, we have bounced back, our team has doubled, and we've brought on five more major corporate clients. The crisis gave us laser focus. We're busier than ever (businesses are finally realising the importance of mental fitness in playing the long game). My goal for the year was to travel less, move some of my business online, and spend more time with my kids. I didn't want a pandemic to deliver it, but mission accomplished all the same. I've also finally birthed the book that has been inside of me for the last seven years – there's a lot to be proud of, yet it's easily missed.

So, my mission with this book is for you to take away one key insight, exercise, anecdote, or tool that will positively affect your life – although I'm confident you'll take away much more than one. With everything that I share I've also shown how to apply it to teams because this is the work myself and my team do every day at Symbia.

I truly believe that we all have untapped potential within us. When we work on and enhance our ‘mental fitness’, we unlock possibilities in ourselves and in our teams that we didn't know were there.

Thank you to my family and friends and everyone who contributed to this book and to the friends, colleagues, and clients who let me brainstorm and experiment with them. A special thank you to everyone who took part in my interviews: Tim Munden, Marcus Hunt, Nathalie Slechte, Dr David Wilkinson, Shawn Conway, Mathew McCarthy, and Aldo Kane, and our financial services clients, who all provided excellent insight on the topic of mental fitness in business and in life, bringing new voices and different perspectives to the book.

Tim Munden, you deserve mentioning twice. I'm immensely grateful for the work you are driving on the inner game in Unilever. Thank you for trusting me and my company Symbia as a partner on this important journey. I am extremely grateful to Stan Sthanunathan and Gemma Bumpstead of Unilever who were pioneers in bringing mental fitness into the Consumer & Market Insights (CMI) function and honoured us with permission to include the case study at the back of this book.

A special thank you to Ann Suvarnapunya for creating all the images for the book and being heavily involved in all of our Mental Fitness offerings at Symbia. Also, thank you to Suzy Hegg, whose brilliantly analytical brain was a great support when creating the Mental Fitness business case.

To friends, colleagues, and clients of Symbia who have trusted us with their leaders and teams around the world, we thank you for the partnership and the opportunity to have a positive impact on your people.

Gratitude to Georgia Kirke and Kat Lewis, who have skilfully navigated the minefield of mental fitness and expertly helped shape it into the book it is today.

Many thanks to Annie Knight and all of the Wiley team who helped turn a major life and business goal into a reality.

Last, but always first, to my husband, Johnny Nunes, and our two boys, Theo and Finn. How you created space for me to write this book during a global pandemic is a mystery, but I am eternally grateful for your never-ending support. You always said you were my number one believer – I know that's the truth because I've felt it every step of the way. To infinity and beyond ;-)

The book's title, The Hidden Edge, Why Mental Fitness is the Only Advantage That Matters in Business , is deliberately provocative. I felt it was important to ignite debate. Too often we just default to external factors being prioritised in business, budget, business plans, investment, market dynamics, and so on. These matter – of course they do – but they are not as important as the people who sit behind them. If we want businesses that are agile and adaptable to change, we first need people who are. Flexible business models are meaningless if we don't also have agile mindsets and behaviours. Your people are your business's most important asset. If we want resilient businesses, we must build resilient teams, and to do this we need to empower them with the knowledge and tools to understand and leverage their most important asset – their minds. This book is the first step.

When athletes are training, they know that success is dependent upon more than just their physical performance – their mindset, i.e. staying focused, motivated, and confident, has a critical role to play. This is often referred to as their ‘mental game’ or ‘inner game’.

We all have an inner game. It refers to everything that goes on in our minds: our thinking patterns, our emotional regulation, beliefs, mindset, and so on. It's a combination of these factors that drives our decisions and influences the outcomes in our lives.

Much like physical fitness, the strength of our inner game – our ‘mental fitness’ – varies throughout our lives and is equally something we have to work at.