Robert Collier - The Robert Collier Letter Book

payable in easy, never missed payments of $1 a month, or $10.50 cash.

Wells begins with the dawn of time. Before there were men. Before there were even reptiles. In broad, magnificent strokes he paints the picture, bringing you straight down to today. In a few vivid pages, he brings the whole past back to life, and makes you live through it. More—he makes it all one connected story, shows you the thread of human purpose binding men together the world over from one age to another.

And the Review of Reviews makes the history of today as alive and interesting as Wells makes the years behind us. Without waste of time, it gives you the boiled-down sap of world events, equips you to discuss national and international affairs intelligently, enables you to read your daily paper with real interest and understandingly.

Only One Condition We Make.

There is only one condition—that you send in your card within ten days after you receive this letter. Such an unusual offer as this cannot be held open long. We can give you but the one chance.

Mail the enclosed card, without money, and we will send you, subject to a week’s free examination, the new 4-volume Wells’ "Outline of History" at 25% less than the original 2-volume price. At the same time, we will enter your subscription for one full year of the Review of Reviews.

Remember, you don’t risk one penny. If for any reason you are dissatisfied with the History, if you don’t feel that it gives you the utmost of book value and satisfaction, return it at the end of the week at our expense, send 25 cents for the copy of the magazine delivered to you, and cancel the order.

The enclosed card obligates us only—Not You! Signing and mailing it puts the burden of Proof up to us.

May we hope you will mail it today?

Earnestly yours,

* * * * *

YOUR LAST CHANCE

to Get These 4 Volumes For 25% LESS

Than the Price of the First Two!

DEAR READER:

Do you know what is the really significant thing about all these pre-historic fossils and ancient civilizations that have been dug up in the past few years?—Not the fact that the Dinosaur eggs found in Mongolia may be 10,000,000 or 100,000,000 years old.—Nor whether the Temple of the Moon-God in Ur of the Chaldees was built before the Tower of Babel, or the Temple of the Sun-God in Mexico was more ancient still.—Not even whether mankind dates back to the primitive Ape-man of 500,000 years ago, or sprang full-grown from the mind of the Creator.

Not these things. They are, after all, of little consequence to us now. The really significant thing is that from them men are, for the first time, beginning to get an understanding of that infinite "life-principle" that moves the universe—and of the untold possibilities it opens up to them.

You read in Wells’ "Outline of History" how for millions of years this "life-principle" was threatened by every kind of danger—sudden climactic changes, lack of food, floods, earthquakes, droughts, volcanic eruptions.

But to it each new danger was merely an incentive to finding a new resource. Pursued through water, it sought land. Pursued over land, it sought the air. To breath in the sea, it put forth gills. Stranded on land, it made lungs. To protect itself from glacial cold, it grew fur. In temperate climes, hair. Subject to alternate heat and cold, it produced feathers. To meet one danger it developed a shell. For another, fleetness of foot or wing. But ever, from the beginning, it showed its power to meet every creature need.

All through the history of life and mankind you see this same directing Intelligence—call it Nature, call it Providence, call it what you will—rising to meet every need of life.

No man can read Wells’ without realizing that the whole purpose of existence is growth—that life is dynamic, not static. That it is ever moving forward—not standing still. That electricity, magnetism, gravitation, light, are all but different manifestations of the same infinite and eternal energy in which we ourselves live and move and have our being.

Wells’ gives you an understanding of your own potentialities. You learn from it how to work with and take advantage of the infinite energy all about you. The terror of the man at the crossways, not knowing which road to take, is no terror to the reader of Wells. His future is of his own making. For the only law of infinite energy is the law of supply. The "life-principle" that formed the dinosaur to meet one set of needs and the butterfly to meet another is not going to fail in your case. You have but to understand it—to work in harmony with it—to get from it what you need.

Your Last Chance To Get Wells' At The Low Price

The low price we have been making on Wells’ "Outline of History" was made possible only because we contracted for 100,000 sets at once.

Because we were willing to take the risk of paying the royalty on that vast quantity in advance, because we had previously sold over 150,000 copies of his one-volume edition, Wells reduced his royalties on these sets to a mere fraction of his usual amount.

But we can’t hope to sell any such quantity again. We can’t risk manufacturing on any such huge scale as to bring our costs down to anywhere near the present low figures.

Of the 100,000 sets we contracted for, 95,000 have been sold. Less than 5,000 are left. And if you had seen the orders streaming in at a 500-a-day clip last season, you would realize how quickly these 5,000 sets will melt away.

While we still have books left, we want them to go to our own old customers and friends. We cannot, of course, discriminate against outsiders; we must fill the orders as they come in. But we can urge you to speak for your set now.

Here Is Our Offer.

Send the enclosed card—without money—and we will forward to you, postpaid, a set of Wells’ "Outline of History" for a week’s Free Examination. Open it up anywhere. Read a few pages. Then try to lay it down! If you don’t find, as the New York Tribune put it, that "It’s the most exciting book ever written," send it back. Scarcely one man in twenty has been willing to part with his set, once he’s opened it!

The payments?—You will laugh at them! $1 a month for 12 months for this magnificent set of Wells’, and a year’s subscription to the Review of Reviews magazine.

You know the Review of Reviews. You know that it gives you the best that can be gotten in science, literature, drama, politics, philosophy and thought, in books, in international questions. In brief, it gives you all that is necessary to keep your mind alert and well-informed on the affairs of the day. It furnishes you the basis for sound conversation and clear thinking. It places you and keeps you among America’s "Intellectual Aristocracy."

Not tomorrow, nor after lunch—for things to be done after lunch are frequently not done at all—but now, while this letter is before you, pencil your name and address on the enclosed card and drop it in the mail.

Then the orders may come and the books may go—by the hundreds—but you will be sure of your set by immediate prepaid shipment.

"It’s been worth more to me than a College course," wrote one reader.

"If you can read but one book during the year," said President Hopkins of Dartmouth, "that book should be Wells’ "Outline of History."

The enclosed card brings it to you for a week—free.

* * * * *

Why is it a tabloid newspaper will outsell a clean, well-edited sheet by ten to one? Why? Because its appeal is to the sob sister, to the emotions. Why is it a Billy Sunday or an Aimee MacPherson can crowd great tabernacles, while your ordinary clergyman preaches to empty pews?

Emotion! The religion that brings masses of converts, that sweeps whole cities, is not an appeal to the intellect—but to the emotions! When Mohammed first preached his doctrines, they were sane and moderate—and they attracted few converts. He added the emotional features—and swept over half the world!