Janis Teruggi Page - Visual Communication

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Visual Communication: краткое содержание, описание и аннотация

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Teaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careers Based on years of research, 
 explores visual imagery in advertising, news coverage, political discourse, popular culture, and digital and social media technologies. It is filled with insights into the role of visuals in our dynamic social environment and contains strategies on how to use them. 
The authors teach theoretically-informed literacy and critical analysis of visual communication and show how to assess and apply this knowledge in the fields of advertising, public relations, journalism, organizational communication, and intercultural communication. This important book: 
Reveals how to analyze visual imagery Contains a research-based approach to the topic Introduces a 3-step process, 
 to apply the knowledge gained Combines research, theory, and professional practice of visual communication Designed for undergraduate and graduate courses in visual communication courses, as well as visual rhetoric, visual literacy, and visual culture, 
 reveals how to apply rhetorical theories to visual imagery.

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11 Chapter 11Figure 11.1 This “storymap” for the National Endowment for the Arts seeks to...Figure 11.2 The logo of the Mongol’s motorcycle gang.Figure 11.3 Southwest Airlines (SWA) infuses its trademark bright colors int...Figure 11.4 Reformation’s image on Instagram struck an offensive tone with ...Figure 11.5 One response to Hilton’s failure to address an issue: “For Chris...Figure 11.6 Simple composition and contrasting elements communicate clearly ...

12 Chapter 12Figure 12.1 Cartoons explaining Cherokee culture is just one of many art for...Figure 12.2 Artificial intelligence and virtual reality techniques allowed J...Figures 12.3 and 12.4 Two popular newspapers, one from India and the other f...Figure 12.5 “Watching Oprah,” a special exhibition at the National Museum of...Figure 12.6 This sweeping vignette is part of the online virtual 3D experien...Figure 12.7 Screenshot from Reuters’ Openly: the first global digital platfo...Figure 12.8 A Nike ad featuring LeBron James fighting respected Chinese symb...Figure 12.9 Part of Catalan! Arts unified brand to promote Catalan cultural ...Figure 12.10 Greenpeace uses “pictograms” to dramatize the destruction of fo...

Guide

1 Cover Page

2 Title Page

3 Copyright Page

4 Preface

5 Acknowledgments

6 About the Authors

7 Table of Contents

8 Begin Reading

9 Index

10 Wiley End User License Agreement

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VISUAL COMMUNICATIONINSIGHTS AND STRATEGIES

INSIGHTS AND STRATEGIES

JANIS TERUGGI PAGE

University of Illinois at Chicago Chicago, IL

MARGARET DUFFY

University of Missouri Columbia, MO

This edition first published 2022 2022 John Wiley Sons Inc All rights - фото 1

This edition first published 2022

©2022 John Wiley & Sons, Inc.

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, except as permitted by law. Advice on how to obtain permission to reuse material from this title is available at http://www.wiley.com/go/permissions.

The right of Janis Teruggi Page and Margaret Duffy to be identified as the authors of this work has been asserted in accordance with law.

Registered Office John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, USA

Editorial Office 111 River Street, Hoboken, NJ 07030, USA

For details of our global editorial offices, customer services, and more information about Wiley products visit us at www.wiley.com.

Wiley also publishes its books in a variety of electronic formats and by print‐on‐demand. Some content that appears in standard print versions of this book may not be available in other formats.

Limit of Liability/Disclaimer of Warranty While the publisher and authors have used their best efforts in preparing this work, they make no representations or warranties with respect to the accuracy or completeness of the contents of this work and specifically disclaim all warranties, including without limitation any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives, written sales materials or promotional statements for this work. The fact that an organization, website, or product is referred to in this work as a citation and/or potential source of further information does not mean that the publisher and authors endorse the information or services the organization, website, or product may provide or recommendations it may make. This work is sold with the understanding that the publisher is not engaged in rendering professional services. The advice and strategies contained herein may not be suitable for your situation. You should consult with a specialist where appropriate. Further, readers should be aware that websites listed in this work may have changed or disappeared between when this work was written and when it is read. Neither the publisher nor authors shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.

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