Sonja Becker - The Female Leader

Others on the other hand are so generous that they don’t notice that they are ruining themselves…Frequently this is a result of a way of winning others over. So there are countless possibilities of inferring the inner worth of a person from the palpable worth of money. Test it out.

Protect yourself from great disappointment in this manner. And also from yourself. With the right people at your side you automatically build a protective shield around you that defends you from threats from within and without.

If you like being generous, you can be happy that you have a treasurer who can tell you what you can and can’t write off against tax. Other team players tell you when a business partner is being airy-fairy. If your greatest value is your family for whom you exhaust yourself day after day so that you are too tired in the evening to play with your children, you must delegate the job onto reliable shoulders. If you know your priorities consciously and early enough you will develop a lifestyle that suits you and that protects what is important to you.

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wo values stand right at the beginning of a successful career: trust and sympathy. You have to gain the trust of your customers before you can earn money. Trust in business means reliability.

No one gives money to someone they don’t trust. Every customer has to feel right from the start that they can rely on you.

As soon as money starts flowing someone is investing trust in you. Sincerity and reliability are the bases of integrity. Corrupt or dishonest enterprises are considerably more threatened with going to hell in a handcart.

A devious person in his private life will also run a devious company. Whoever fails to stick to certain rules which have developed in markets, villages, tribes, bazaars and stock exchanges over millennia holds bad cards. “Business is sympathy” is one rule which unfortunately is increasingly ignored. Sympathy means to put yourself in the place of another.

The vulgar neo-liberal thesis that the accumulation of capital by any means is right because the complete earning population gives back to benefit others through taxation is all too enthusiastically followed. But no one who only knows Adam Smith’s “The Wealth of Nations” from a distance believes that. In reality you have to look at the market with the eyes of an “impartial observer” who represents exactly the same morals that society maintains. They function according to the good old golden rule: “Do unto others as you would have them do unto you.”

Treating your fellow human beings as you would like to be treated is not only a good philosophy but also makes a good company. How people perceive your company and your team is decisive for whether your product or service will be in demand. Never before has the sympathy factor been so decisive for commercial success.

No one in modern business has to give money to someone he cannot stand. That goes for the greengrocer on the corner as much as for the car manufacturer. Both are only attractive to people who hold the same values. We all want good products and a measure of sympathy.

When our basic needs are satisfied, the soul comes into play. We become like babies: we need recognition, devotion and tender loving care. Humans are through and through social beings, after all. Unpleasant people get what they deserve, standing on their own at the end – the greatest punishment there is.

People who can stand on their own without having to assert themselves go into the service industry for others and are richly rewarded.

People need tangible presents and heart-felt reality as much as they need air to breathe. That is why there are so many Hollywood films. They are based solely on sympathy. And entertainment is always good for the soul.

O

ur modern culture is at last no longer based on the idea of exploitation, but on the idea of quality and service: the entrepreneurs of today think about the question of what people lack and which service they can establish to fill their needs day in and day out. Instead of telling others what we want, we learn to create greater values for others.

A better quality of life raises the value of our lives. We lead a healthier, more conscious and more dignified life than our forefathers. Once you have established your values, you will know what service or product to offer. It is what people and the human race in general have been waiting for.

To arrive at this point you have to face up to a couple of hard questions: what people will say about you after your death and how you deal with your real and not your constructed reality.

We strive after perfection in this new, positive environment. We expect perfect service everywhere, or we go somewhere else. We look for quality and are prepared to pay a higher price for it. Humanity in the sense of putting yourself in the place of others sets a new standard of excellence.

Only the best service counts. In Japan for example the level of service is considerably higher than in the “service desert Germany”. Japanese or Americans feel among us as we do in Bulgaria. The service ideas are lying in the street. There is a lot to do. Pick them up.

A person who lives according to his highest values knows no fear. Of course you will experience moments of fear, but you can look them in the eye. You aren’t standing in front of a gaping hole.

Values are the wires along which you can pass over the conflicts, dangers and obstacles in life with the sureness of a sleepwalker. It is said that when we are at the threshold of death an inner film of our lives passes before us. You can be the director. It doesn’t even have to be death. Fear of losing your livelihood is enough. Short term hardships like cash flow problems are sufficient. They are resolved by interim solutions and don’t challenge you to reflect on which point in your life you have arrived at.

Necessity creates discovery. Our mother at the beginning of the chapter is at the end: at the same moment she is standing at the beginning. The moment she began to tell a story, she discovered the greatest talent that life has given her. She has continued the story up to this very day and she has become one of the richest women in the world. She is Joanne K. Rowling. Apparently she still likes to write in cafes .

Sources:

Marriott, J.W. Jr. & Brown, Kathi Ann. The Spirit to Serve: Marriott’s Way.

Smith, Adam. The Wealth of Nations.

Smith, Adam. The Theory of Moral Sentiments. Mandeville, Bernard de. The Parable of the Bees.

„Roll out your guns, let’s pretend, it’s fun to lose.“

(Nirvana, „Smells like teen spirit“)

Ladies, if there is one thing that we can do it is talk. Whereas men waste about 2000 words every day and try to keep it short, we easily, fluently and chattily raise the number to roughly 9000. Further evolutionary and biological reasons can no doubt be found for the fact.

But we find that we should enjoy and capitalize on this ability and a few others as well. What was it that Lisa Stansfield sang so cutely? “I’m no classy lady, but I’m all woman.” In modern business you can be both lady and all woman. Why that is the case and how it functions emerges during this somewhat pragmatic phase when you find your mission.

What is a mission? The Englishwoman Anita Roddick also probably didn’t know exactly at the beginning of her career. But she had a sweet little idea that had amusing consequences at first: she had scarcely opened her first shop when she drew down on herself the energetic protests of the countless funeral homes on the same street.

Her shop had absolutely nothing to do with funeral homes. On the contrary, she had called it “The Body Shop” because of living bodies. But that alone would be nothing new. She brought two things together: her idea of the world harmonized completely with nature (which was very revolutionary and avant garde at that time) combined with products made from natural ingredients that enhance the lives of human beings, who are part of nature, after all.