Barry C. McCarthy - Small Business Revolution

1 Cover

2 Title Page BARRY C. MCCARTHY CEO, DELUXE

3 Copyright

4 Dedication

5 Introduction

6 1 The Small Business: You Are a Very Big Part of America We're in Your Corner Seismic Events The Small Business Revolution Leader to Leader Companion Site You Are Part of a Worthy Tradition This Guide Can Also Help You to Start a Business How SBR Analyzed Businesses, and How This Book Is Organized Note

7 2 Why? Tough Questions, Tough Decisions When a Hobby Becomes a Business When It's Right to Be Brutal Course Corrections Seeing the World as It Really Is Four Crucial Decisions Be Like a Duck Work-Life Integration Put Your Mask on First

8 3 Crucial Numbers Back-Pocket Accounting One-Sheet Accounting Hobby Hell The Balance Sheet Lengthen the Time Span Let's Do Some Basic Analysis Cost of Goods Sold What's Your Capacity and True Market Demand? Golden Ratios SCORE Mentoring Program Notes

9 4 Concentric Circles About You About Your Co-Workers Your Brand Note

10 5 Getting Visible 16 Common Mistakes Business Owners Make with Their Online Presence Two Big Visibility Boosters Notes

11 6 Bringing in Business A Chiropractor's Secret Community-Based Business-Building Methods Other Physical Business-Building Methods Online Methods Note

12 7 The Craft of Persuasion 11 Principles of Business Persuasion Notes

13 8 Relationships The Contact The Thread Name Capture Turning a Lead into a Prospect When Prospects Become Customers Where You Keep Customer Data Testimonials Awards and Other Recognition Notes

14 9 Vulnerabilities Your Physical Locations Business Risks Your Competition

15 10 The Power of Email What Are You Sitting On? When to Use Email Marketing for Maximum Effect The Mechanics of Good Email Marketing Note

16 11 The Right Way to Use Social Media Social Media Myths and Realities Notes

17 12 Power Tools A Robust Payment System Targeted Promotional Merchandise Tools for Competitive Intelligence Tools for Intelligence on Your Own Site Using Video Effectively Note

18 13 Your Team The Question Before the Question Your Hiring Process Traits We Look for in New Hires References Alternatives to Hiring Notes

19 14 Eyes Wide Open Small Hinges Swing Big Doors When Circumstances Change, Take Time to Think Count Yourself In Execute on the Fundamentals, Even When They Are Tiresome to You Don't Suffer in Silence Beware of Shiny Objects Notes

20 Epilogue: When to Abandon the Dream? Common Causes of Business Failure Determining If You Should Abandon the Dream If You Decide to Stop Note

21 Acknowledgments

22 About the Author

23 Index

24 End User License Agreement

1 Chapter 3 Figure 3.1 How much Mike can expect to bring in per year Figure 3.2 What happens if Mike does two more tintings per month

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2 Table of Contents

3 Begin Reading

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“The cornerstone of Deluxe has always been the success of small business. As the landscape of the world continually changes, Deluxe adapts and evolves to keep that as their top priority, bringing innovative ways for these businesses to survive and ultimately thrive. The tapestry of America would be far less colorful if we don't all work to keep this part of our country alive and well.”

—Ty Pennington,renovation icon, TV personality

“Small business owners need this book now more than ever. There are few things more rewarding and more challenging than running a small business, and Barry McCarthy and his team at Deluxe are proven experts at how to do it. This comprehensive book will help you improve your game and successfully deal with the challenges small business leaders have always faced as well as the new challenges created by Covid and seismic change. I recommend it.”

—Mark Sanborn,award-winning speaker and bestselling author of The Fred Factor and You Don't Need a Title to be a Leader ; President of Sanborn & Associates

“Powerful curation insights every entrepreneur and their allies need to understand.”

—Ramon Ray,founder, SmartHustle.com; Entrepreneur in Residence, Oracle NetSuite

“Every day, entrepreneurs take the plunge to start their own business, taking a life's passion and turning it into a dream. With Small Business Revolution , Barry McCarthy showcases what it takes to succeed in an ever-changing world, while providing tangible, practical examples of business owners who are doing it every day. Few books capture the spirit of the business owner like this one does.”