Thomas Poell - Platforms and Cultural Production

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The widespread uptake of digital platforms – from YouTube and Instagram to Twitch and TikTok – is reconfiguring cultural production in profound, complex, and highly uneven ways. Longstanding media industries are experiencing tremendous upheaval, while new industrial formations – live-streaming, social media influencing, and podcasting, among others – are evolving at breakneck speed.
Poell, Nieborg, and Duffy explore both the processes and the implications of platformization across the cultural industries, identifying key changes in markets, infrastructures, and governance at play in this ongoing transformation, as well as pivotal shifts in the practices of labor, creativity, and democracy. The authors foreground three particular industries – news, gaming, and social media creation – and also draw upon examples from music, advertising, and more. Diverse in its geographic scope,
builds on the latest research and accounts from across North America, Western Europe, Southeast Asia, and China to reveal crucial differences and surprising parallels in the trajectories of platformization across the globe.
Offering a novel conceptual framework grounded in illuminating case studies, this book is essential for students, scholars, policymakers, and practitioners seeking to understand how the institutions and practices of cultural production are transforming – and what the stakes are for understanding platform power.

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CONTENTS

1 Cover

2 Title Page Platforms and Cultural Production Thomas Poell, David B. Nieborg, and Brooke Erin Duffy polity

3 Copyright Copyright © Thomas Poell, David B. Nieborg, and Brooke Erin Duffy 2022 The right of Thomas Poell, David B. Nieborg, and Brooke Erin Duffy to be identified as Authors of this Work has been asserted in accordance with the UK Copyright, Designs and Patents Act 1988. First published in 2022 by Polity Press Polity Press 65 Bridge Street Cambridge CB2 1UR, UK Polity Press 101 Station Landing Suite 300 Medford, MA 02155, USA All rights reserved. Except for the quotation of short passages for the purpose of criticism and review, no part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher. ISBN-13: 978-1-5095-4052-5 A catalogue record for this book is available from the British Library. Library of Congress Control Number: 2021938633 The publisher has used its best endeavours to ensure that the URLs for external websites referred to in this book are correct and active at the time of going to press. However, the publisher has no responsibility for the websites and can make no guarantee that a site will remain live or that the content is or will remain appropriate. Every effort has been made to trace all copyright holders, but if any have been overlooked the publisher will be pleased to include any necessary credits in any subsequent reprint or edition. For further information on Polity, visit our website: politybooks.com

4 Preface

5 1 Introduction Platforms and Platformization Cultural Producers and Other Complementors Argument and Plan of the Book Notes

6 Part I: Institutional Changes 2 MarketsIntroduction Old and New Regimes of Economic Power Platform Economics Platform Evolution and Ecosystems Becoming a Complementor Conclusion Notes 3 InfrastructureIntroduction Platforms and Infrastructuralization Platforms as Components-based Data Infrastructures Infrastructural Integration by Complementors Conclusion Notes 4 GovernanceIntroduction Platform Governance Regulation Curation Moderation Navigating Platform Governance Conclusion Notes

7 Part II: Shifting Cultural Practices 5 LaborIntroduction Platform Precarity Invisibility Individuality Insecurity Inequality Conclusion Notes 6 CreativityIntroduction Tensions Nichification Metrification Branded Content Authenticity Conclusion Notes 7 DemocracyIntroduction Democratic ideals and tensions Access Diversity Protection Truthfulness Conclusion Notes 8 Conclusion: Power Institutional Power Productive Power Variations Note

8 References

9 Index

10 End User License Agreement

Guide

1 Cover

2 Table of Contents

3 Title Page

4 Copyright

5 Preface

6 Begin Reading

7 References

8 Index

9 End User License Agreement

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Platforms and Cultural Production

Thomas Poell, David B. Nieborg, and Brooke Erin Duffy

polity

Copyright © Thomas Poell, David B. Nieborg, and Brooke Erin Duffy 2022

The right of Thomas Poell, David B. Nieborg, and Brooke Erin Duffy to be identified as Authors of this Work has been asserted in accordance with the UK Copyright, Designs and Patents Act 1988.

First published in 2022 by Polity Press

Polity Press

65 Bridge Street

Cambridge CB2 1UR, UK

Polity Press

101 Station Landing

Suite 300

Medford, MA 02155, USA

All rights reserved. Except for the quotation of short passages for the purpose of criticism and review, no part of this publication may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of the publisher.

ISBN-13: 978-1-5095-4052-5

A catalogue record for this book is available from the British Library.

Library of Congress Control Number: 2021938633

The publisher has used its best endeavours to ensure that the URLs for external websites referred to in this book are correct and active at the time of going to press. However, the publisher has no responsibility for the websites and can make no guarantee that a site will remain live or that the content is or will remain appropriate.

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