Robert G. Wittmann - Strategy Design Innovation
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- Название:Strategy Design Innovation
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"designing" and developing
a «strategy» inseparably linked to
continuous «innovation»:
founders, entrepreneurs, intrapreneurs, students, consultants, investors.
Maybe you are looking for answers to questions like these…
Are you striving to create orientation for your team?
Do you feel a need to better understand the developments in your business environment?
Are you challenged by innovative competitors?
Do you need to find and develop advantages for your customers?
Are you trying to engage and motivate people for your strategy?
Are you looking for better ways to bring in the harvest for all your efforts?
Would you like to create and implement a navigation system that leads your team towards business success?
If you are looking for answers to questions like these…
this book is for you!
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ALSO AVAILABLE AS
A PRINT EDITION
ISBN 978-3-96557-077-1
YOU CAN FIND US ON THE INTERNET
WWW.STRATEGY-DESIGN-INNOVATION.COM
HOW TO CREATE BUSINESS SUCCESS USING A SYSTEMATIC TOOLBOX
STRATEGYDESIGNINNOVATION
Robert G. Wittmann | Matthias P. Reuter | Michael Jünger | Norbert Alexy
TABLE OF CONTENT
INTRODUCTION
| 1 | Dynamics in the business world and the approach of the book |
| 2 | Strategy Design Innovation – introducing the entire model |
| 2.1 | Strategy Design |
| 2.2 | Strategy Design Toolbox |
| 2.3 | Strategy Design Modelling |
| 2.4 | Strategy Design Innovation |
| 3 | The Strategy Design Toolbox: asking entrepreneurial questions and creating answers |
PERSPECTIVE 1
| 3.1 | Creating Orientation |
| 3.1.1 | What is our vision and our mission? |
| 3.1.2 | What are our values? |
| 3.1.3 | What is our promise to stakeholders? |
| 3.1.4 | What are our objectives? |
PERSPECTIVE 2
| 3.2 | Understanding Developments |
| 3.2.1 | Which dynamics shape the environment? |
| 3.2.2 | What drives the rules of the game? |
| 3.2.3 | How do markets develop? |
| 3.2.4 | What are possible scenarios? |
PERSPECTIVE 3
| 3.3 | Reflecting Positions |
| 3.3.1 | What is key to be a competitive player? |
| 3.3.2 | Which opportunities and threats are relevant? |
| 3.3.3 | Which strengths and weaknesses are relevant? |
| 3.3.4 | How can we improve our position? |
PERSPECTIVE 4
| 3.4 | Designing Advantages |
| 3.4.1 | How do we satisfy customers? |
| 3.4.2 | How do we address market segments? |
| 3.4.3 | Which activities create our offer? |
| 3.4.4 | Which key resources do we need? |
PERSPECTIVE 5
| 3.5 | Engaging People |
| 3.5.1 | How can we develop an innovative team? |
| 3.5.2 | How can we establish powerful partnerships? |
| 3.5.3 | How can we use the power of networks? |
| 3.5.4 | How can we manage promoters and opponents? |
PERSPECTIVE 6
| 3.6 | Realizing Value |
| 3.6.1 | How can we develop the organization? |
| 3.6.2 | What is the roadmap for implementation? |
| 3.6.3 | How much money do we need? |
| 3.6.4 | How can we win investors? |
PERSPECTIVE 7
| 3.7 | Navigating Success |
| 3.7.1 | How can we capture financial value? |
| 3.7.2 | How can we control our objectives? |
| 3.7.3 | How can we manage risks? |
| 3.7.4 | How can we learn and get out of thinking boxes? |
| 4 | Strategy Design Modelling – creating powerful ideas for competitive advantage |
| 4.1 | Applying the pyramid approach |
| 4.2 | Using strategy design patterns |
| 4.3 | Proof of concept and field test |
| 4.4 | Further supporting principles |
| 5 | Strategy Design – deriving consistent pictures at different stage gates |
| 5.1 | Stage 1: a first visionary approach – the Value Proposition Design (VPD) |
| 5.2 | Stage 2: a first holistic approach – the Business Model Canvas (BMC) |
| 5.3 | Stage 3: a sustainable approach – the Strategy Design Booklet |
| 6 | Strategy Design Innovation – creating sustainable competitive advantages |
| 6.1 | Managing the innovation funnel |
| 6.2 | Running creativity loops along the innovation spiral |
| 7 | Summary and outlook |
References
About the authors
INTRODUCTION
DEAR READER,
Welcome to “ Strategy Design Innovation“ !
It looks like the title caught your attention and encouraged you to read on. Let us now try to justify this attention and to keep it high, without wasting time …
The author of this book and his co-authors will use this introduction for the following purposes:
| 1 | explain the general situation and the authors’ intention, |
| 2 | outline our main objectives, |
| 3 | list the respective target groups, |
| 4 | introduce ourselves, briefly, |
| 5 | adress words of thanks to those who supported us, |
| 6 | describe the intended and expected benefits. |
General situation and the authors’ intention
The world that surrounds us is characterized by impressive progress on the one hand, e.g. in the medical sector, in tele-communication, in digitalization or in mobility. On the other hand, considerable influences come from a dramatic increase in complexity and uncertainty, e.g. increasing number of political conflicts, escalation and polarization, progress of global warming and migration. In our perception this increasing complexity is a huge challenge to anyone who needs to create, analyze and develop business strategies, because they need to cope with all these changes in their environment. And, as we learned from Michael Porter: “ Strategy is the act of aligning a company and its environment.” With this book, it is our intention to provide orientation and guidance to better achieve this goal, in rough times.
Main objectives of the book
What is in scope, what is out of scope? Our main objective is not to just present a comprehensive overview of today‘s strategic methodologies, tools and processes. Our main objective is rather to offer a flexible and effective system and tools that enable and help readers to design and innovate effective strategies.
This is what led us to the title “ Strategy Design Innovation“. Key points are
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