Steve Brown - The Innovation Ultimatum

STEVE BROWN

Copyright © 2020 by John Wiley & Sons, Inc. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the Web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions.

Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.

For general information on our other products and services or for technical support, please contact our Customer Care Department within the United States at (800) 762-2974, outside the United States at (317) 572-3993, or fax (317) 572-4002.

Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print versions of this book may not be included in e-books or in print-on-demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com. For more information about Wiley products, visit www.wiley.com.

ISBN 9781119615422 (Hardcover)

ISBN 9781119615446 (ePDF)

ISBN 9781119615439 (ePub)

Cover image: © MATJAZ SLANIC/Getty Images

Cover design: Wiley

For my parents, who ultimately made everything possible for me. For my lovely wife, who supported me every step of the way. And for the inimitable Richard Tonn, who so wanted to read this book but never saw it finished.

1 Cover

2 Foreword: Don't Fear the Future … Prepare for It

3 Introduction: To Survive, Every Company Must Become a Tech Company The Innovation Ultimatum The Innovator's Palette Should I Be Afraid or Excited? Getting the Most Out of This Book Don't Panic; Don't Wait; Get Help

4 Part I: Six Technologies That Will Reshape Business in the Next Decade Chapter 1: Artificial Intelligence What Is It and Why Is It Important? What Can You Do with It? How AI Works Beyond Deep Learning: The Future of Artificial Intelligence Narrow, General, and Super Intelligence Strategies to Get You Started Chapter 2: Sensors and the Internet of Things (IoT) Cheap, Tiny Computers and 100 Trillion Sensors Make Everything Smart and Connected What Can You Do with It? Strategies to Get Eyes on Your Business and Act on Events in Real Time Chapter 3: Autonomous Machines—Robots, Cobots, Drones, and Self-Driving Vehicles What Are They and Why Are They Important? What Can They Do? Strategies for Success Chapter 4: Distributed Ledgers and Blockchains Beyond Cryptocurrencies: Why Blockchain Is a Big Deal Blockchain 101 Cryptocurrencies, Tokens, Smart Contracts, and dApps Establishing Truth in a Trustless World Shifting Incentives with Token Economics Key Applications for Blockchain Technology The Future of Blockchain Strategies to Get You Started with Blockchain Chapter 5: Virtual, Augmented, and Mixed Reality What Are They and Why Are They Important? What Can You Do with Them? Strategies for Success Chapter 6: Connecting Everything and Everyone: 5G Networks and Satellite Constellations 5G—A Lot More Than Just Faster Phones Connected Factories, Hospitals, Cities, Vehicles, and People The Structure of 5G Networks Connected Planet: Reaching the Next 4 Billion People

5 Part II: Key Concepts to Help Your Business Adapt and Thrive Chapter 7: Align Your Automation Strategy with Your Corporate Purpose Automation Is Inevitable: Make Sure You Get It Right Raise Your Aim: Solve a Higher Class of Business Problems with the Intimacy of IoT Build Human/Machine Partnerships to Boost Productivity, Improve Quality, and Increase Employee Engagement The Importance of a Thoughtful Approach to Automation Chapter 8: The Data Ultimatum: Data as Fuel for Business Innovation The Strategic Importance of Data: Data-Driven Decisions, Hungry AI, and Frictionless Experiences Create New Value with Data Elevate Your Offering: Products to Services to Experiences to Transformations Data Spirals: Create Increasing Levels of Value Using Moore's Law of Data Chapter 9: The Future of Work: What to Expect and How to Make Yourself “Robot-Proof” The History of Work: From the Physical to the Knowledge Era The Next Era of Work: Augmented Work Automation Armageddon: Plan a “Robot-Proof” Career New Technology Creates New Types of Work Keeping the World Spinning in the Postautomation Economy

6 Part III: Lessons from Industry, Sector by Sector Chapter 10: Keeping Healthcare Healthy: What Every Business Can Learn from Healthcare Tech The Challenge: Meeting the Needs of an Aging Population Artificial Intelligence Improves Patient Interactions and Outcomes Healthcare Gets Personal with Precision Medicine Drones Save Lives The Remote-Monitored Patient: Sensors and Wearables Flip the Model Blockchain-Based Medical Records Reward Healthy Behavior and Take Us beyond Accidental Wellness Augmented Reality and 5G Transform Telesurgery and Telemedicine Chapter 11: Transforming Human Mobility: What Every Business Can Learn from Transport Tech The Challenge: Climate, Traffic, and Moving Deathtraps The Next Revolution in Human Mobility: Horseless, Driverless Carriages Vehicles Morph from Products to Services Autonomous Platforms Bring Services to Your Door Autonomous Trucks Transform Haulage Going 3-D: Tunnels, Gondolas, and Passenger Drones Decarbonizing: Electric Cars, Trucks, Trains, Ships, and Planes Chapter 12: Surviving the Retail Apocalypse: What Every Business Can Learn from Retail Tech The Challenge: E-Commerce and the Retail Apocalypse Digital, Frictionless, and Unstaffed Stores Shopping with Smart Shelves, Chatbots, and Robots AI Transforms the Shopper Journey Home Shopping with Voice, Gesture, and Augmented Reality Chapter 13: Cheap, On-Time, Safe, and Genuine: What Every Business Needs to Know about Future Supply Chains The Challenge: Shifting Expectations and Widespread Fraud Streamlined Logistics with IoT, Autonomous Vehicles, Robots, and Drones Blockchain Speeds Audits, Builds Provenance, Aligns Incentives, and Fights Fraud How to Build a Brand-Centric Supply Chain Chapter 14: Smart Factories and Augmented Factory Workers: What Every Business Can Learn from Manufacturing Tech The Challenge: Mass Customization and Globalization Generative Design Melds Human Creativity and Machine Intelligence Robots and Cobots Boost Productivity and Reduce Worker's Comp Claims Digital Dexterity: Next-Generation Robots Learn to Manipulate Objects as Humans Do Exoskeletons Turn Factory Workers into Ellen Ripley Augmented Workers Improve Training, Aid Compliance, and Reduce Liability Your Next QA May Be an AI Distributed Manufacturing and the Mega Corporation with One Employee Industry 4.