Dr. Azim Ostowar Ghafuri - THE MAGIC OF PERSUASION

Dr. Azim Ostowar Ghafuri

THE MAGIC OF PERSUASION

Power of Persuasion in our Social Life

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Inhaltsverzeichnis

Titel Dr. Azim Ostowar Ghafuri THE MAGIC OF PERSUASION Power of Persuasion in our Social Life Dieses ebook wurde erstellt bei

DEDICATION DEDICATION I would like to dedicate my Book to my late. beloved daughter Angela jan, my late. Parents,my wife, my sons: Ajmal Jan, Wali Jan, Jamil Jan, my grandchildren: Roman Jan, Hilla Jan, Lemar Jan, my daughters in-Law: Maryam Jan, Lina Jan, my sisters and brothers and their families, my uncle, M. Aref khan and my all friends, whom I love/loved and respect very much.

ACKNOWLEDGEMENT ACKNOWLEDGEMENT Herein, I would like to express my deepest gratitude and appreciation to all those who, in one or another way played a role in or contributed to the preparation of this book and provide me the means and the materials needed for this book. Particularly I expressed my best thanks and gratitude to my book-editor Diplom Social pedagogue Narges Richard. Author: Dr. Azim Ostowar Ghafuri was born in Nangarhar Afghanistan and he got there a Bachelor Degree in Communication. Then from India he received a Master Degree in Telecommunication as Diploma-Engineer. After that Dr. Azim Ostowar Ghafuri obtained a Diploma for Journalism from International Institute of Journalism in Budapest Hungary. Then he got a Master Degree with best Result in Journalism (Red Diploma) from Warsaw University. Later on, Dr. Azim Ostowar received a Ph.D. (Doctortitle) in Human Studies and Political Sciences also from Warsaw University in Poland. In 1983 he got a Membership of International Organization of Journalist. Dr.Azim Ostowar Ghafuri speaks five languages.

CONTENTS

BIBLIOGRAPHY

PART ONE CHAPTER I – PERSUASION

CAPTER II - ADVERTISING

CHAPTER III - PROPAGANDA

CHAPTER IV - PUBLIC RELATIONS

CHAPTER V - PUBLIC RELATIONS AND ADVERTISING SIMILARITY AND DIFFERENCES

CHAPTER VI - ADVERTISING AND PROPAGANDA

CHAPTER VII - MARKETING AND ADVERTISING

CHAPTER VIII - PROPAGANDA AND EDUCATION

CHAPTER IX - CONCLUSION

CHAPTER X - SUPPLEMENT

BIBLIOGRAPHY

Impressum neobooks

I would like to dedicate my Book to my late. beloved daughter Angela jan, my late. Parents,my wife, my sons: Ajmal Jan, Wali Jan, Jamil Jan, my grandchildren: Roman Jan, Hilla Jan, Lemar Jan, my daughters in-Law: Maryam Jan, Lina Jan, my sisters and brothers and their families, my uncle, M. Aref khan and my all friends, whom I love/loved and respect very much.

Herein, I would like to express my deepest gratitude and appreciation to all those who, in one or another way played a role in or contributed to the preparation of this book and provide me the means and the materials needed for this book. Particularly I expressed my best thanks and gratitude to my book-editor Diplom Social pedagogue Narges Richard.

Author:

Dr. Azim Ostowar Ghafuri was born in Nangarhar Afghanistan and he got there a Bachelor Degree in Communication. Then from India he received a Master Degree in Telecommunication as Diploma-Engineer. After that Dr. Azim Ostowar Ghafuri obtained a Diploma for Journalism from International Institute of Journalism in Budapest Hungary. Then he got a Master Degree with best Result in Journalism (Red Diploma) from Warsaw University. Later on, Dr. Azim Ostowar received a Ph.D. (Doctortitle) in Human Studies and Political Sciences also from Warsaw University in Poland. In 1983 he got a Membership of International Organization of Journalist. Dr.Azim Ostowar Ghafuri speaks five languages.

INTRODUCTION PAGE

PART ONE

DEFINITIONS, DESCRIPTIONS AND APPLICATIONS OF PERSUASION SPHERES

CHAPTER 1 PERSUASION

Examples of Persuasions Effect and Non-Effect

The Satisfaction of Needs

The Information and Environment

Influencing Behavior of other Persons

Definition of Persuasion

Principles of Persuasion

Persuasion Techniques

Requirements for Successful Persuasion

CHAPTER 2 ADVERTISING

Debate in Advertising

Criticisms of Advertising

Defences of Advertising

Definition of Advertising

Kinds of Advertisings

Advertising Organisations (Departments/Agencies)

Advertising Agency

The structure of Advertising Agencies

Advertising Research

Different Advertising Media

Television Advertisings

Radio Advertisings

Direct Mail

CHAPTER 3 PROPAGANDA

Propaganda and its Concept

Definition of Propaganda

The types of Propaganda

Counter-Propaganda

Vehicles of Propaganda

CHAPTER 4 PUBLIC RELATIONS (PR)

The Corporation as a Social Institution

Public Relations Evolution

Basic Objectives of Public Relations Department

Publicity

Radio

Television

Types of Visual Communication Media

PART TWO

SIMILARITIES AND DIFFERENCES OF PERSUASION SPHERES

CHAPTER 5 PUBLIC RELATIONS IN ADVERTISING

SIMILARITY AND DIFFERENCES

Where Advertising and Public Relation meet together

The effect of Advertising on Public Relations

Differences

CHAPTER 6 ADVERTISING AND PROPAGANDA

Non-commercial Advertising

Commercial Propaganda

CHAPTER 7 MARKETING AND ADVERTISING

Market Segmentation

Sales Promotion and Supplementary Media

Marketing Plan

CHAPTER 8 PROPAGANDA AND EDUCATION

Religious Education (Propaganda)

Secular – Domestic Education (Propaganda)

Significance of educational Propaganda for International Relations

Distinction Education and Propaganda

PART THREE

CHAPTER 9 Conclusions

CHAPTER10 Supplement

Characteristic Features of Practitioners in Persuasion Spheres

Desirable Characteristics for Persuasion Practitioners

Education for Persuasion Activists

INTRODUCTION

Modern economy, tremendous development in technology as well as big changes in social and political life make people increasingly dependent upon each other. Human beings look to each other for recognition, respect and understanding. This dependence of people at work in social and spiritual lives has created extraordinary changes in human relationship. Human beings both as an individual or as a group in different organisations such as political, social, religious organisations try to satisfy their basic economic, social and spiritual wants and needs.

To satisfy their needs they must manipulate their physical and social environments. To manipulate the environments people require a great many facts and information about it. Such information comes mostly from social communications or mass media has persuasive character. And this is the point I represent in my Book: „Application of Persuasion in Social Communication“.