Дуглас Прает - Бессознательный брендинг. Использование в маркетинге новейших достижений нейробиологии

Stanchak Jesse. What Does the Decline of Peer Trust Mean for Social Marketing? 2010. February 8. URL: http://smart blogs.com/socialmedia/2010/02/08/what-does-the-decline-of-peer-trust-mean-for-social-marketing/ (25.05.2012).

Bush Michael. In Age of Friending, Consumers Trust Their Friends Less, 2010. February 8. URL: http://adage.com/article/news/social-media-consumers-trust-friends/141972/ (25.05.2012).

Ferenstein Greg. The Science of Building Trust with Social Media. 2010. February 24. URL: http://mashable.com/2010/02/24/social-media-trust/ (25.05.2012).

Фолловер (читатель, последователь, подписчик) – на твиттер-сленге этим словом называют пользователя, который подписался на обновления аккаунта в «Твиттере». – Прим. ред.

Cashmore. Pete. Southwest Tweets, Blogs Apology to Kevin Smith. 2010. February 14. URL: http://mashable.com/2010/02/14/southwest-kevin-smith/ (25.05.2012).

Ferenstein. The Science of Building Trust with Social Media.

Hara Estroff Marano. The Benefits of Laughter, 2003. April 29. URL: http://www.psychologytoday.com/articles/200304/the-benefits-laughter (25.05.2012).

Груминг – это активное поведение животных, направленное на очистку поверхности тела. – Прим. ред.

Gorman James. Scientists Hint at Why Laughter Feels So Good, 2011. September 13. URL: http://www.nytimes.com/2011/09/14/science/14laughter.html (25.05.2012).

Solliday-McRoy Cindy. Laughter Is the Best Emotional Medicine, 2011. April 26. URL: http://www.livestrong.com/article/12141-laughter-best-emotional-medicine/ (25.05.2012).

Edmonds Molly. Is Laughter Contagious? URL: http://health.howstuffworks.com/mental-health/human-nature/happiness/laughter-contagious.htm (25.05.2012).

Sacks Mike. Canned Laughter: Ben Glenn II, Television Historian, 2010. July 20. URL: http://www.theparisreview.org/blog/2010/07/20/canned-laughter-ben-glenn-ii-television-historian/ (25.05.2012).

Haley Russell I, Baldinger Allan L. ARF Copy Validity Project // Journal of Advertising Research, 2006. November. Р. 114–135. URL: http://www.aeforum.org/aeforum.nsf/b6f532dc08e2a32e80256c5100355eab/39d4869ae7d09e92802567f600405431/FILE/acut0066.pdf (25.05.2012).

Gelfand Alexander. Long-Promised, Voice Commands Are Finally Going Mainstream, 2008. June 4. URL: http://www.wired.com/software/coolapps/news/2008/06/speech_tech (25.05.2012).

Aula Anne, Khan Rehan, Guan Zhiwei. Frowns, Sighs, and Advanced Queries – How Does Search Behavior Change as Search Becomes More Difficult, 2010. September 17. URL: googleresearch.blog spot.com/2010/09/frowns-sighs-and-advanced-queries-how.html (25.05.2012).

Spigel Alix. When the «trust hormone» is out of balance, 2010. July 17. URL: http://www.npr.org/templates/story/story.php?storyId=126141922 (25.05.2012).

Dolley Roger. The Relaxation Effect, 2011. August 8. URL: http://www.neurosciencemarketing.com/blog/articles/whats-better-than-an-excited-customer.htm (25.05.2012).

Editor. Increase Sales with Color, Sound, Taste, Smell and Touch, 2001. March 8. URL: http://www.marketingprofs.com/webnews/2/news3–8–01.asp (25.05.2012).

Там же.

Mackay Hugh. Life’s an adventure, or is it? 2004. December 4. URL: http://www.theage.com.au/news/Hugh-Mackay/Lifes-an-adventure-or-is-it/2004/12/03/1101923331151.html (25.05.2012).

Fisher Tessa. Shirley Polykoff. Jewish Women’s Archive. URL: http://jwa.org/encyclopedia/article/polykoff-shirley (23.05.2012).

McG. Thomas Robert Jr. Ad Writer Whose Query Colored a Nation, 1998. June 08. URL: http://www.nytimes.com/1998/06/08/nyregion/shirley-polykoff-90-ad-writer-whose-query-colored-a-nation.html (23.05.2012).

Mini-case study. Nike’s «Just Do It» // Center for Applied Research. Advertising Campaign. URL: http://www.cfar.com/Documents/nikecmp.pdf (23.05.2012).

Hunsberger Brent. Nike’s «Just Do It» Slogan Celebrates 20 Years: The Iconic Saying, Now 20, Is Featured in the Company’s Olympics Campaign, 2008. July 18. URL: http://www.oregonlive.com/business/oregonian/index.ssf?/base/business/1216353305226620.xml&coll=7 (25.05.2012).

Parpis Eleftheria. On the Spot: Dan Wieden, 2009. May 22, 2009. URL: http://www.adweek.com/news/advertising-branding/spot-dan-wieden-101196 (25.05.2012).

Hunsberger Brent. Nike Celebrates «Just Do It» 20th Anniversary with New Ads. 2008. July 17. URL: http://blog.oregonlive.com/playbooksandprofits/2008/07/nike_celebrates_just_do_it_20t.html (25.05.2012).

Там же.

Quotation Vault. «Sigmund Freud. URL: http://www.quotationvault.com/author/Sigmund_Freud (23.05.2012).

Van Praet Douglas. Interview with Paul Zak, Professor of Economics and Department Chair at Claremont Graduate University. Claremont, California, 2011. January 4.

Afremow Jim. PhD., LPC. Trust the Talent, 2011. September 3. URL: http://www.psychologytoday.com/blog/trust-the-talent/201109/visualize-actualize (25.05.2012).

Lebon F., Collet C., Guillot A. Benefits of Motor Imagery Training on Muscle Strength // Journal of Strength and Conditioning Research . 2010. June. Р. 1680–87.

Silhouette Campaign // Marketing Campaign Case Studies, 2008. February 28. URL: http://marketing-case-studies.blogspot.com/2008/02/silhouette-campaign.html (25.05.2012).

Deutsch Inc. Beliefs. URL: http://www.deutschinc.com/#!/about/beliefs (25.05.2012).

Joseph Noah. Toronto Porsche Dealer Redefines Direct Marketing. 2012. July 31. URL: http://www.carbuzz.com/news/2012/7/31/Toronto-Porsche-Dealer-Redefines-Direct-Marketing-7710046/ (01.08.2012).

Turner Mark . The Way We Imagine // In Imaginative Minds. London: Oxford University Press & The British Academy, 2007. Р. 213–236.

Turner Mark . Blending & Conceptual Integration. URL: http://markturner.org/blending.html (23.05.2012).

Pressfield Steven. The War of Art. New York: Rugged Land, 2002.

Lehrer Jonah. Harold and the Purple Crayon. The Frontal Cortex, 2009. August 17. URL: http://scienceblogs.com/cortex/2009/08/17/childhood-rituals/ (25.05.2012).

Brooks David. The Social Animal. New York: Random House, 2011. Р. 350.