Эпистемология. Теория познания; как мы получаем знания.
Якорение. Процесс, посредством которого любой стимул или репрезентация (внешняя или внутренняя) связаны с некоторой реакцией и таким образом запускают ее. Якоря возникают естественным образом во всех репрезентативных системах. Они могут использоваться преднамеренно, как при аналоговой маркировке или с многочисленными методами изменения, например с коллапсом якорей. Понятие о якорении в НЛП происходит от павловской концепции «стимул – реакция», или классического обусловливания. В исследованиях Павлова камертон становился стимулом (якорем), который служил для собаки сигналом для выделения слюны.
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