Roman Maslennikov - Explosive PR. Secrets of Outrageous PR-Stunts from Russia with Love for Positive News

I learned one more thing at the TIPS workshop. Unless you know how to deal with competition, do the opposite. It is by following this advice of Sergey Faer that a girl won the Mayoral election in a Turkish city.

Or here is another story. One of the Russian cities was shattered by social unrest. Later, public meetings were banned, but the problem remained. Then dolls and toys were out at the meeting.

@ ivan krupchik

There was a meeting without any gathering of people, with just picket signs in view. One could draw inspiration from looking at this lovely outrage. 11 11 http://tinyurl.com/shock-pr64

TIPS is a very useful, multifaceted methodology for creativity with huge potential of addressing various issues – from household and social to public and industrial – hidden inside 12 12 Not one of international companies has ever mentioned TIPS in their official press releases. Notwithstanding, TIPS proponents were found in Ford and Daimler-Chrysler, Johnson & Johnson, Boeing, NASA, Hewlett Packard, Motorola, General Electric, Xerox, IBM, LG, Samsung, Procter and Gamble, Expedia and Kodak. www.altshuller.ru . Made in Russia by Genrikh S. Altshuller.

5. Chinese Whispers and Slips of the Tongue.On one occasion, I consulted video producer Den Pe regarding the promo event “a nude girl at the steering wheel”. Because of poor liaison, we had the following conversation:

– Den, what’s your opinion about the action “nude girl at the steering wheel of a car-sharing service?”

– Who’s at the steering wheel… of what?

– Nude girl! Car-sharing!

– Nude traffic cop?

– What kind of nude traffic cop? I am talking about a nude girl, car-sharing. Isn’t it cool?

– No, a nude traffic cop is cooler.

– And how can I do it??

– Think for yourself.

And I thought of something. The promo event cracked TOP-5 Yandex news for Moscow.

6. “Thanks, Stand-up!”Gag-men and stand-up comedians tighten up their jokes, bringing trivial facts to absolute paradox. This is exactly what we need! Comedians also like applying unusual circumstances to usual goods (A supermarket cashier has such an overbearing voice that everyone would take a bag).

Gag-men often invent non-existent goods (detachable arm with a manicured finger, sandy ass, feet in champagne, or Bentley’s steering wheel – goods for those who would like to upload good photos in Instagram). In case of explosive PR, such goods are invented not to sell, but to hit the headlines (indulgences at a discount, a coupon for life with a millionaire, and more).

So just type the name of your product or sphere of business in YouTube and then use such words as humor, stand-up, comedy, and you’ll have some good ideas. Just don’t forget to thank a standup comedian!

7. Associations.I described this method in my Boosting a Super Company long ago and have been applying it successfully since 2006. I was then promoting a simultaneous translation bureau. Looking for associations, such as what else could be simultaneous or synchronized, I hit upon synchronized swimming.

As a result, Olympic champions in synchronized swimming became the honored clients of the translation agency Synchronist. 13 13 http://tinyurl.com/shock-pr65

8. Maslennikov’s Matrix Help You Create More Than 200 Crazy Ideas.This method is about dividing a sheet of paper into two columns. You write interesting objects in one – celeb, politician, transvestite, porn star, strip dancer, etc., while in another column you describe some shocking actions: burnt, killed, raped, brawled, stepped in a cake, etc. Then, randomly match words from the first and second columns, fitting your business into the scheme.

After sorting out 10—20 various combos, one will strike you and journalists to the marrow.

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The Trout Memo, written in 1939, is a document comparing the deception of an enemy in wartime with fly fishing. Issued under the name of Admiral John Godfrey, Britain’s director of naval intelligence, according to the historian Ben Macintyre, it bore the hallmarks of having been written by Godfrey’s assistant, Ian Fleming. The memo reads, in particular: “The Trout Fisher casts patiently all day. He frequently changes his venue and his lures. If he has frightened a fish he may ‘give the water a rest for half-an-hour,’ but his main endeavor, visually attract fish by something he sends out from his boat, is incessant.” The memo goes on to describe numerous ways the enemy, like a trout, may be fooled or lured in. One idea from the memo was broadly similar to Operation Mincemeat, a World War II plan to convince the Germans the Allies would attack Greece rather than Italy in 1943, although the idea was developed by Charles Cholmondeley in October 1942. Confirmation of the success of the plan was sent to Churchill: “Mincemeat swallowed rod, line and sinker.” Source: https://en.wikipedia.org/wiki/Trout_memo

https://news.yandex.ru/

http://tinyurl.com/shock-pr89

https://en.wikipedia.org/wiki/Oleg_Matveychev

CEO of Golin, a global PR firm. Author of Improvise – Unorthodox Career Advice from an Unlikely CEO and Director of the USC Center for Public Relations . http://www.unlikelyceo.com/

About three-quarters of respondents said PR would become even more complex in the next five years and subsequently, only a quarter said this would make their jobs more fun. http://www.prweek.com/article/1417320/fred-cook-pr-needs-balls

Public speech at the Institute of Public Relations Research Symposium in New York.

http://tinyurl.com/shock-pr46

http://tinyurl.com/shock-pr61

http://tinyurl.com/shock-pr62

http://tinyurl.com/shock-pr64

Not one of international companies has ever mentioned TIPS in their official press releases. Notwithstanding, TIPS proponents were found in Ford and Daimler-Chrysler, Johnson & Johnson, Boeing, NASA, Hewlett Packard, Motorola, General Electric, Xerox, IBM, LG, Samsung, Procter and Gamble, Expedia and Kodak. www.altshuller.ru

http://tinyurl.com/shock-pr65