Джереми Хейманс - Новая власть. Какие силы управляют миром – и как заставить их работать на вас

312. “Sandi’s Opening Speech,” YouTube video, 5:55, posted by “Mitauchi,” October 10, 2015, www.youtube.com.

313. JD Alois, “Incredible: Star Citizen Tops $100 Million,” Crowdfunding Insider , December 13, 2015.

314. Chris Roberts, “Letter from the Chairman,” Roberts Space Industries, July 20, 2015. www.robertsspaceindustries.com.

315. Charlie Hall, “Star Citizen’s FPS Module Delayed Indefinitely,” Polygon , June 30, 2015.

316. Catherine Shu, “Xiaomi Confirms It Raised $1.1B At $45B Valuation,” TechCrunch , December 29, 2014.

317. Russell Flannery, “Xiaomi Breaks World Record for Online Mobile Phone Sales in a Day,” Forbes , April 9, 2015.

318. Paul Mozur and Shanshan Wang, “The Rise of a New Smartphone Giant: China’s Xiaomi,” New York Times , December 14, 2014.

319. Kaylene Hong, “Xiaomi’s Social Media Strategy Drives Fan Loyalty, Books It $242m in Sales in 12 Hours,” TheNextWeb, April 9, 2014.

320. Hamish McKenzie, “Already Valued at $4B, China’s Xiaomi Has Declared War on Apple,” Pando , July 17, 2012.

321. Там же.

322. Mozur and Wang, “The Rise of a New Smartphone Giant.”

323. Marcus Wolsen, “You May Never Use Xiaomi’s Phones, but They’ll Change Your Life Anyway,” Wired , February 12, 2015.

324. Kristie Wong, “Xiaomi and the Power of the Fan Economy,” Freshtrax , September 22, 2014.

325. Там же.

326. Jessica Dolcourt, “Xiaomi’s Key to Smartphone Success: ‘Be Friends with Our Fans,’” CNET , February 13, 2015.

327. Michael I. Norton, Daniel Mochon, and Dan Ariely, “The ‘IKEA Effect’: When Labor Leads to Love,” Harvard Business School Publishing , 2011.

328. Там же.

329. Zack Danger Brown’s Kickstarter page, “Potato Salad,” July 2017. www.kickstarter.com.

330. Comment from YouTube user Radickly Rick. https://www.youtube.com.

331. Will Smale, “How Controversial Beer Firm Brewdog Became So Popular,” BBC News , January 5, 2015.

332. Jon Henley, “The Aggressive, Outrageous, Infuriating (and Ingenious) Rise of BrewDog,” The Guardian , March 24, 2016.

333. Там же.

334. BrewDog, “International,” July 2017. www.brewdog.com.

335. Alanna Petroff, “Craft Beer Bet Returns 2,800% to Early Investors,” CNN Money , April 10, 2017.

336. Bill Bruce, “BrewDog Smashes £4.25m Crowdfunding Record,” FoodBev Media , December 23, 2013.

337. Там же.

338. BrewDog, “#PunkAGM2016,” July 2017. www.brewdog.com.

339. BrewDog, “The Benefits of Investing in BrewDog,” July 2017. www.brewdog.com.

340. Petroff, “Craft Beer Bet.”

341. Там же.

342. Derek Smart, “Star Citizen — Interstellar Discourse,” Derek Smart (blog), July 10, 2015. www.dereksmart.com.

343. Starfarer_Rio, “ ‘He Who Must Not Be Named’ Admits to Wanting to Kill the Project,” RSI Community Forums, October 2015. www.robertsspaceindustries.com.

344. Loonie, “Are Refunds for Our Packages / Ships from CIG Now Okay to Be Requested?,” RSI Community Forum, July 2015. www.robertsspaceindustries.com.

345. Blightbow, “Stretch Goal 48m — External Business Audit,” RSI Community Forum, June 2014. www.robertsspaceindustries.com.

346. 10 for the Chairman, YouTube video, posted by “Star Citizen,” www.youtube.com.

347. Roberts, “Letter from the Chairman,” July 20, 2015.

348. Alex Walker, “For Some, Star Citizen Is a Deeply Emotional Project,” Kotaku, October 12, 2015.

349. Rob Davies, “ ‘Punk’ Beer Maker Brewdog Sells 22% of Firm to Private Equity House,” The Guardian , April 9, 2017.

350. Eliza O’Neill’s GoFundMe page, “Saving Eliza,” July 2017. www.gofundme.com/ElizaONeill.

351. “This video will save a little girl’s life: #SavingEliza,” YouTube video, posted by “VonWong,” April 2, 2014, www.youtube.com.

352. Там же.

353. Myriah Towner and Jill Reilly, “ ‘She’s Running Out of Time, but We Haven’t Run Out of Hope,’” Daily Mail , November 13, 2015.

354. Jonathan Zittrain, Twitter post, January 19, 2016, 6:32 a.m. www.twitter.com/zittrain.

355. GoFundMe, “Top 10 Crowdfunding Sites,” July 2017. www.crowdfunding.com.

356. Некара в беседе с авторами. Нижеследующие высказывания — из того же источника.

357. Imperial News Network, “About Us,” July 2017. www.imperialnews.network.

358. Science and Technology Committee, “‘Boaty McBoatface’ Competition Examined with NERC Representatives,” UK Parliament, May 5, 2016.

359. Там же.

360. Natural Environment Research Council, “About the Ship,” July 2017. www.nameourship.nerc.ac.uk.

361. #NameOurShip, July 2017. www.nameourship.nerc.ac.uk.

362. Jonathan Amos, “Name Sought for New UK Polar Ship,” BBC News , March 17, 2016.

363. “Campaign Launched to Name the UK’s State-of-the-Art £200m Polar Research Ship,” Natural Environment Research Council, March 17, 2016.

364. BBC News Jersey, “Boaty McBoatface Instigator ‘Sorry’ for Ship Name Suggestion,” BBC News, March 21, 2016.

365. “$380 Million Ship May Be Named Boaty McBoatface Thanks to an Online Poll,” Sydney Morning Herald, March 21, 2016.

366. Helena Horton, “£200m Ship Possibly to Be Named Boaty McBoatface Thanks to an Online Poll,” Telegraph, March 20, 2016.

367. Royal Caribbean International, “Royal Caribbean Asks Genius Behind Boaty McBoatface to Help Name Future Ship,” PR Newswire , March 31, 2016.

368. Bluestag, “#NameOurShip,” July 2017. www.bluestag.co.uk.

369. Tiffany Ap, “Landslide Win for ‘Boaty McBoatface’ in $300M Research Ship Naming Poll,” CNN , April 18, 2016.

370. Jessica Elgot, “Boaty McBoatface May Not Be Name of New Polar Research Vessel,” The Guardian , April 18, 2016.

371. BBC, “ ‘Boaty McBoatface’ Polar Ship Named After Attenborough,” BBC News , May 6, 2016.

372. Dan Bloom, “ ‘I Voted for Boaty McBoatface’: Top Scientist Stuns MPs with Surprise Confession in Parliament,” Mirror , May 10, 2016.

373. Alistair Stoddart, “Beyond #Boaty McBoatface: Digital Tools for Democracy,” The Democratic Society , May 20, 2016.

374. Science and Technology Committee, “ ‘Boaty McBoatface’ Competition Examined with NERC Representatives.”

375. Emily Greenhouse, “JPMorgan’s Twitter Mistake,” The New Yorker , November 16, 2013.

376. Andrew O’Connell, “Lego CEO Jørgen Vig Knudstorp on Leading Through Survival and Growth,” Harvard Business Review , January 2009.

377. David C. Robertson with Bill Breen, Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry (New York: Crown Publishing Group, 2014).

378. Mary Jo Hatch and Majken Schultz, Taking Brand Initiative: How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding (San Francisco: Jossey-Bass, 2008), 197.

379. MOCpages, “About MOCpages,” July 2017. www.moc-pages.com.

380. Там же.

381. Робин Сэзер в беседе с авторами, 8 апреля 2016. Следующие две цитаты — из того же источника.

382. Robertson, Brick by Brick , 249.

383. Там же, 251.

384. Там же.

385. Brendan Koerner, “Geeks in Toyland,” Wired , February 1, 2006.