Мортен Хансен - Великие по собственному выбору

Richard Brandt and Evan I. Schwartz, “IBM and Microsoft: They’re Still Talking, But…” Business Week, October 1,1990; Philip M. Rosenzweig, “Bill Gates and the Management of Microsoft,” Harvard Business School, case study #9–392–019 (Boston: Harvard Business School Publishing, 1993); “Microsoft Shipments of Windows Exceed One Million a Month,” Wall Street Journal, August 12, 1992; Carl Johnston, Michael Rukstad, and David Yoffie, “Microsoft, 2000,” Harvard Business School, case study #9–700–071 (Boston: Harvard Business School Publishing, 2000), 3; “Microsoft Company,” Operating System, http://www.operating-system.org/betriebssystem/_english/fa-microsoft.htm; “A History of Windows,” Microsoft Corporation, http://windows.microsoft.com/en-US/windows/history.

Jerry Useem, “Simply Irresistible,” Fortune, March 19, 2007; “Apple Stores,” ifoAppleStore, www.ifoapplestore.com/stores/chronology_2001–2003.html.

John Markoff, “An ’Unknown’ Co-Founder Leaves After 20 Years of Glory and Turmoil,” New York Times, September 1, 1997; “The Television Program Transcripts: Part III – Triumph of the Nerds,” PBS, www.pbs.org/nerds/part3.html; Gregory C. Rogers and Michael Beer, “Apple Computer (A) (Abridged): Corporate Strategy and Culture,” Harvard Business School, case study #9–495–044 (Boston: Harvard Business School Publishing, 1997), 4; Mary Kwak and David B. Yoffie, “Apple Computer 1999,” Harvard Business School, case study #9–799–108 (Boston: Harvard Business School Publishing, 1999), 6; Jai Singh, “Dell: Apple Should Close Shop,” CNETNews, October 6, 1997.

Mary Kwak and David B. Yoffie, “Apple Computer 1999,” Harvard Business School, case study #9–799–108 (Boston: Harvard Business School Publishing, 1999), 12–13; Gabriel Madway, “Apple CEO-in-Waiting Tim Cook Haunted by Vision Quest,” Reuters, February 23, 2011; Jim Carlton, Apple (New York: Random House, 1997), 15; Apple Inc., Fiscal 1997 10K (Cupertino, CA: Apple Inc., 1997); Yusi Wang and David B. Yoffie, “Apple Computer 2002,” Harvard Business School, case study #9–702–469 (Boston: Harvard Business School Publishing, 2003); Общая сумма (в данном случае – продажи, общие и административные расходы) сократилась в процентном отношении к продажам.

Julie Hennessy and Andrei Najjar, “Apple Computer, Inc.: Think Different, Think Online Music,” Kellogg School of Management, case study #KEL065 (Evanston, IL: Northwestern University, 2004), 2–3, 6; Brent Schlender, “How Big Can Apple Get?” Fortune, February 21, 2005; Rob Walker, “The Guts of a New Machine,” New York Times, November 30, 2003.

Julie Hennessy and Andrei Najjar, “Apple Computer, Inc.: Think Different, Think Online Music,” Kellogg School of Management, case study #KEL065 (Evanston, IL: Northwestern University, 2004), 6; David B. Yoffie and Michael Slind, “Apple Computer, 2006,” Harvard Business School, case study #9–706–496 (Boston: Harvard Business School Publishing, 2007), 13; Morten T Hansen, Collaboration (Boston: Harvard Business School Publishing, 2009), 7.

Apple Inc., Fiscal 2001–2 lOKs (Cupertino, CA: Apple Inc., 2001–2).

Rob Walker, “The Guts of a New Machine,” New York Times, November 30, 2003; David B. Yoffie and Michael Slind, “Apple Computer, 2006,” Harvard Business School, case study #9–706–496 (Boston: Harvard Business School Publishing, 2007), 17; Julie Hennessy and Andrei Najjar, “Apple Computer, Inc.: Think Different, Think Online Music,” Kellogg School of Management, case study #KEL065 (Evanston, IL: Northwestern University, 2004), 6–9; Olga Kharif, “iPod: A Seed for Growth,” Business Week, August 27, 2002.

Основано на доле рынка, принадлежавшей Apple (менее 5 % в 2001 году).

Yusi Wang and David B. Yoffie, “Apple Computer 2002,” Harvard Business School, case study #9–702–469 (Boston: Harvard Business School Publishing, 2003); Peter Burrows, “Steve Jobs: I’m an Optimist,’” Business Week Online, August 13, 2003; “iPod + iTunes Timeline,” Apple Inc., www.apple.com/pr/products/ipodhistory/; Julie Hennessy and Andrei Najjar, “Apple Computer, Inc.: Think Different, Think Online Music,” Kellogg School of Management, case study #KEL065 (Evanston, IL: Northwestern University, 2004), 11; David B. Yoffie and Michael Slind, “Apple Computer, 2006,” Harvard Business School, case study #9–706–496 (Boston: Harvard Business School Publishing, 2007), 17.

Jim Carlton, Apple: The Inside Story of Intrigue, Egomania, and Business Blunders (New York: HarperBusiness, 1997), 394–428; Miguel Helft and Ashlee Vance, “Apple Passes Microsoft as No. 1 in Tech,” New York Times, May 26, 2010.

Quotable Emerson, http://www.quotableemerson.com/allquotes.php.

David Breashears, High Exposure (New York: Simon & Schuster Paperbacks, 1999), 149, 214, 231, 242, 250–51; “Ed Viesturs on IMAX Everest: The Exclusive Mountain Zone Interview,” Mountain Zone, http://classic.mountainzone.com/climbing/everest/imax/.

David Breashears, High Exposure (New York: Simon & Schuster Paperbacks, 1999), 149, 250–52.

David Breashears, High Exposure (New York: Simon & Schuster Paperbacks, 1999), 251–53, 255–56, 261.

David Breashears, High Exposure (New York: Simon & Schuster Paperbacks, 1999), 224, 232–34, 252–53.

David Breashears, High Exposure (New York: Simon & Schuster Paperbacks, 1999), 237, 240, 254–55; Jon Krakauer, Into Thin Air (New York: Anchor Books, 1997), 68.

David Breashears, High Exposure (New York: Simon & Schuster Paperbacks, 1999), 284, 289, 291; Jon Krakauer, Into Thin Air (New York: Anchor Books, 1997), xv; National Geographic Adventure, http://www.nationalgeographic.com/adventure/everest/index.html; “Everest Fatalities,” Adventure Stats, http://www.adventurestats.com/tables/everest_fatilities.shtml.

David Breashears, High Exposure (New York: Simon & Schuster Paperbacks, 1999), 217, 298; Jon Krakauer, Into Thin Air (New York: Anchor Books, 1997), 27, 34–36, 65, 68–69.

David Breashears, High Exposure (New York: Simon & Schuster Paperbacks, 1999), 224; Jon Krakauer, Into Thin Air (New York: Anchor Books, 1997), 153, 207–10; Storm Over Everest (Washington, DC: PBS Frontline, 2008), DVD.

Jon Krakauer, Into Thin Air (New York: Anchor Books, 1997), 171.

David Breashears, High Exposure (New York: Simon & Schuster Paperbacks, 1999), 217, 232, 261, 265, 281, 284, 289, 296; Jon Krakauer, Into Thin Air (New York: Anchor Books, 1997), 208, 214, 258; Storm Over Everest (Washington, DC: PBS Frontline, 2008), DVD.

Intel Corporation, Fiscal 1997 and 1999 Annual Reports (Santa Clara, CA: Intel Corporation, 1997 and 1999); Advanced Micro Devices, Fiscal 1999 Annual Report (Sunnyvale, CA: Advanced Micro Devices, 1999). Расчеты основаны на наличных и краткосрочных инвестициях.