K Jeter - Noir

“Hey.” That seemed to piss Harrisch off, enough to cut through the panic enveloping him. Smart-ass sonuvabitch , he thought. “It’s a competitive business environment we live in, pal. You can’t stay still and just hope to survive.”

“Survival’s another issue,” said McNihil sourly. “We’ll get to that.” McNihil glanced over at November. “So when our friend here, and the others like him at DynaZauber, put together the next level, when they created TOAW, they went to the best business model they could think of. Which, of course, was pushing addictive drugs, licit and illicit.”

“How’s that an improvement?” November frowned. “For them, I mean. Drugs cost, just like any other consumer product. Believe me, I’d know.” For the moment, she let her earlier concern, about the building collapsing underneath them, fade to the background. “And not just for the end user,” she said. “The manufacturer and the distributor have to shell out something . You never get down to absolute zero.”

“You do, if you’re DynaZauber. And you’ve got smart people like this one running the show.” McNihil gestured toward the exec still sitting on the rooftop. “Or at least that’s what you can shoot for. A lot of the research that went into the TOAW project goes back to before the turn of the century. DynaZauber bought it out and has been working on it for years.”

“If we hadn’t,” said Harrisch stiffly, “one of our competitors would’ve.”

“What research?” November’s impatience manifested itself. “What’re you talking about?”

“I can just about cite you chapter and verse.” Legs braced against the hotel’s motion, McNihil looked down at Harrisch. “The mesolimbic dopamine system, right? That’s where the action is. That’s where TOAW gets rolling, isn’t it?”

Harrisch stared in amazement at McNihil. “Where did you…”

“It’s all connected,” continued McNihil. “From the specialized structures in the human orbital frontal cortex, up near the top, to the amygdala, that little almond-shaped bit in the center. And further, to the nucleus accumbens-that’s one so small, it doesn’t even show up in positron-emission tomography scans, does it?”

“No…” The words produced a deep fascination in Harrisch. “That’s what the old researchers used a long time ago. But we’ve got better methods now…”

“I bet you do.” McNihil gave a disgusted shake of the head. “Who says mankind doesn’t progress? Every day brings us whole new methods of connecting people over.”

“Wait a minute,” said November. “What’s all this brain stuff got to do with anything?”

“And the ventral tegmental area…” Harrisch spoke with a woozy dreaminess. “Don’t forget that. That’s the most important part…”

“He’s right about that,” McNihil said to her. “This is all deep-level addiction research. Like I said, it goes back a long way before DZ ever got hold of it. But those silly-ass scientists back then, they didn’t know what they had. They thought they might find some deep biochemical cure for addiction. And where’s the money in that? You want to go for the long-term profits, the ultimate merchandise-the turd on the wire-you want to see about enhancing addiction. Making it perfect, a thing in itself, completely separate from any substance, any production or distribution cost.”

Just from hearing the asp-head talk about it, a radiant joy seemed to burst inside Harrisch’s heart; his face suffused with sudden rapture. “And that’s what we did. We found it. The final product.” The waves of the gelatinous sex-ocean below sang along, a heavenly chorus fallen out of the skies. “All profit and no cost, not to us, at any rate. It doesn’t get any better than that.”

“They found the neural engine,” said McNihil. His voice sounded flat and emotionless. “That drives addiction. That chemicals-pharmaceuticals, white powders, whatever-are just crude hammers to evoke. Like banging on the rear bumper of a car with a fifty-pound sledge, to get it to move. How much more efficient, when you think about it, to find the key to the car’s ignition-the key to the brain-and get in and switch it on, and just drive it down the highway until the wheels fall off. Or until the money’s all gone.”

“The wire.” Harrisch appeared to be musing from blissful memory. “That’s the axon from the ventral tegmental area neuron to the nucleus accumbens neuron. A wire or a highway-it’s all the same. A little passage for information, billions of little passageways. Stuffed with neuro-filaments like pavement, the dopamine path. Which can be made wider or narrower-if you know how. That’s really where the action is; that’s the ultimate valve of commerce. You get inside people’s heads, squeeze those axons down or shut them off completely, a state of absolute dopamine deprivation…” A shudder ran through Harrisch’s frame, the effects of his rhapsody as strong as the forces battering the End Zone Hotel. “Then you’ve got ’em. That’s when you’ve got your customers right where you want them. And no production or distribution costs at all. You’re right-it’s perfect.”

“That’s what the DZ labs found. What they’d been looking for.” McNihil turned his face toward November. “The way to separate the dopamine flow down the axons from any physical source. A technology of regulation; the hand on the valve, the key in the ignition. So that all DynaZauber would have to do would be send out the right signals, on whatever wavelength they chose, and the customers would respond. Turn the valve one way-send the shutoff signal-and the axons between the ventral tegmental area and the nucleus accumbens start to narrow, constrict the dopamine flow from one neuron to the next, even close down completely. The result being the classic symptoms of drug-addicted systemic collapse, the crash of the individual neurosystem below normal operating levels. And the resultant urge, the overwhelming drive to reestablish homeostasis, to pay any price just to feel back to normal again.”

November gave a slow nod; enlightenment was beginning to come. “Been there,” she said. “Done that.” Threw up on my shoes -

“Everybody has. It’s the basic algebra of need.” With his thumb, McNihil pointed to Harrisch. “But what he and his bunch found was a way of reducing their side of the equation-what they’d have to supply-down to zero, and still having their customers’ numbers crunch out the same. They tried it before, with the whole push to get people on the telecommunications wire, have them value bits of information as much or more than the atoms of the real world, have them pay to be mesmerized by the pretty colored lights on their computer screens. That would’ve taken the suppliers’ costs down to zero as well. Only that equation didn’t work out; eventually, the boredom factor sets in with the customers, and their interest in the colored lights drifts down to zero as well. What DynaZauber finally put together was TOAW, the perfect equation.”

“You have to admit-it’s a cool thing.” Harrisch drew his legs up, resting his folded arms on his knees. Watching him, November figured that back at the boardroom, and in the DZ executive lunchroom, he and the rest of his bunch must’ve been fascinated by discussing the philosophical fine points of this TOAW project. “It’s really the refutation through economics of established physics principles. The laws of thermodynamics, all that stuff, they no longer apply. We’ve transcended reality- we’ve found a way of generating something from nothing . TOAW is not just a new stage in human evolution, it’s a transformation of the universe itself. It’s what the wired-up telecommunication theorists were trying to achieve, but could never pull off. Well, we did it.” Harrisch raised his chin defiantly. “And proud of it.”