Alvin Toffler - Future Shock

"One might speculate," Miller suggests, "... that schizophrenia (by some as-yetunknown process, perhaps a metabolic fault which increases neural 'noise') lowers the capacities of channels involved in cognitive information processing. Schizophrenics consequently ... have difficulties in coping with information inputs at standard rates like the difficulties experienced by normals at rapid rates. As a result, schizophrenics make errors at standard rates like those made by normals under fast, forced-input rates."

In short, Miller argues, the breakdown of human performance under heavy information loads may be related to psychopathology in ways we have not yet begun to explore. Yet, even without understanding its potential impact, we are accelerating the generalized rate of change in society. We are forcing people to adapt to a new life pace, to confront novel situations and master them in ever shorter intervals. We are forcing them to choose among fast-multiplying options. We are, in other words, forcing them to process information at a far more rapid pace than was necessary in slowly-evolving societies. There can be little doubt that we are subjecting at least some of them to cognitive overstimulation. What consequences this may have for mental health in the techno-societies has yet to be determined.

Whether we are submitting masses of men to information overload or not, we are affecting their behavior negatively by imposing on them still a third form of overstimulation – decision stress. Many individuals tapped in dull or slowly changing environments yearn to break out into new jobs or roles that require them to make faster and more complex decisions. But among the people of the future, the problem is reversed. "Decisions, decisions ..." they mutter as they race anxiously from task to task. The reason they feel harried and upset is that transience, novelty and diversity pose contradictory demands and thus place them in an excruciating double bind.

The accelerative thrust and its psychological counterpart, transience, force us to quicken the tempo of private and public decision-making. New needs, novel emergencies and crises demand rapid response.

Yet the very newness of the circumstances brings about a revolutionary change in the nature of the decisions they are called upon to make. The rapid injection of novelty into the environment upsets the delicate balance of "programmed" and "non-programmed" decisions in our organizations and our private lives.

A programmed decision is one that is routine, repetitive and easy to make. The commuter stands at the edge of the platform as the 8:05 rattles to a stop. He climbs aboard, as he has done every day for months or years. Having long ago decided that the 8:05 is the most convenient run on the schedule, the actual decision to board the train is programmed. It seems more like a reflex than a decision at all. The immediate criteria on which the decision is based are relatively simple and clear-cut, and because all the circumstances are familiar, he scarcely has to think about it. He is not required to process very much information. In this sense, programmed decisions are low in psychic cost.

Contrast this with the kind of decisions that same commuter thinks about on his way to the city. Should he take the new job Corporation X has just offered him? Should he buy a new house? Should he have an affair with his secretary? How can he get the Management Committee to accept his proposals about the new ad campaign? Such questions demand nonroutine answers. They force him to make one-time or first-time decisions that will establish new habits and behavioral procedures. Many factors must be studied and weighed. A vast amount of information must be processed. These decisions are non-programmed. They are high in psychic cost.

For each of us, life is a blend of the two. If this blend is too high in programmed decisions, we are not challenged; we find life boring and stultifying. We search for ways, even unconsciously, to introduce novelty into our lives, thereby altering the decision "mix." But if this mix is too high in non-programmed decisions, if we are hit by so many novel situations that programming becomes impossible, life becomes painfully disorganized, exhausting and anxiety-filled. Pushed to its extreme, the end-point is psychosis.

"Rational behavior ...," writes organization theorist Bertram M. Gross, "always includes an intricate combination of routinization and creativity. Routine is essential ... [because it] frees creative energies for dealing with the more baffling array of new problems for which routinization is an irrational approach." When we are unable to program much of our lives, we suffer. "There is no more miserable person," wrote William James, "than one ... for whom the lighting of every cigar, the drinking of every cup ... the beginning of every bit of work, are subjects of deliberation." For unless we can extensively program our behavior, we waste tremendous amounts of information-processing capacity on trivia.

This is why we form habits. Watch a committee break for lunch and then return to the same room: almost invariably its members seek out the same seats they occupied earlier. Some anthropologists drag in the theory of "territoriality" to explain this behavior – the notion that man is forever trying to carve out for himself a sacrosanct "turf." A simpler explanation lies in the fact that programming conserves information-processing capacity. Choosing the same seat spares us the need to survey and evaluate other possibilities.

In a familiar context, we are able to handle many of our life problems with low-cost programmed decisions. Change and novelty boost the psychic price of decision-making. When we move to a new neighborhood, for example, we are forced to alter old relationships and establish new routines or habits. This cannot be done without first discarding thousands of formerly programmed decisions and making a whole series of costly new first-time, nonprogrammed decisions. In effect, we are asked to re-program ourselves.

Precisely the same is true of the unprepared visitor to an alien culture, and it is equally true of the man who, still in his own society, is rocketed into the future without advance warning. The arrival of the future in the form of novelty and change makes all his painfully pieced-together behavioral routines obsolete. He suddenly discovers to his horror that these old routines, rather than solving his problems, merely intensify them. New and as yet unprogrammable decisions are demanded. In short, novelty disturbs the decision mix, tipping the balance toward the most difficult, most costly form of decision-making.

It is true that some people can tolerate more novelty than others. The optimum mix is different for each of us. Yet the number and type of decisions demanded of us are not under our autonomous control. It is the society that basically determines the mix of decisions we must make and the pace at which we must make them. Today there is a hidden conflict in our lives between the pressures of acceleration and those of novelty. One forces us to make faster decisions while the other compels us to make the hardest, most time-consuming type of decisions.

The anxiety generated by this head-on collision is sharply intensified by expanding diversity. Incontrovertible evidence shows that increasing the number of choices open to an individual also increases the amount of information he needs to process if he is to deal with them. Laboratory tests on men and animals alike prove that the more the choices, the slower the reaction time.

It is the frontal collision of these three incompatible demands that is now producing a decision-making crisis in the techno-societies. Taken together these pressures justify the term "decisional overstimulation," and they help explain why masses of men in these societies already feel themselves harried, futile, incapable of working out their private futures. The conviction that the rat-race is too tough, that things are out of control, is the inevitable consequence of these clashing forces. For the uncontrolled acceleration of scientific, technological and social change subverts the power of the individual to make sensible, competent decisions about his own destiny.