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Donald Trump: Trump: How to Get Rich

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Donald Trump Trump: How to Get Rich

Trump: How to Get Rich: краткое содержание, описание и аннотация

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First he made five billion dollars. Then he made . Now The Donald shows you how to make a fortune, Trump style. Real estate titan, bestselling author, and TV impresario Donald J. Trump reveals the secrets of his success in this candid and unprecedented book of business wisdom and advice. Over the years, everyone has urged Trump to write on this subject, but it wasn’t until NBC and executive producer Mark Burnett asked him to star in that he realized just how hungry people are to learn how great personal wealth is created and first-class businesses are run. Thousands applied to be Trump’s apprentice, and millions have been watching the program, making it the highest rated debut of the season. In , Trump tells all–about the lessons learned from , his real estate empire, his position as head of the 20,000-member Trump Organization, and his most important role, as a father who has successfully taught his children the value of money and hard work. With his characteristic brass and smarts, Trump offers insights on how to • invest wisely • impress the boss and get a raise • manage a business efficiently • hire, motivate, and fire employees • negotiate anything • maintain the quality of your brand • think big and live large Plus, The Donald tells all on the art of the hair! With his luxury buildings, award-winning golf courses, high-stakes casinos, and glamorous beauty pageants, Donald J. Trump is one of a kind in American business. Every day, he lives the American dream. Now he shows you how it’s done, in this rollicking, inspirational, and illuminating behind-the-scenes story of invaluable lessons and rich rewards. With a central role in NBC’s The Apprentice, Trump’s star is soaring. In his fifth book (after The Art of the Deal, he offers a cursory glance behind the scenes of the hit reality show, but the bulk of the text consists of business advice (“Be Tenacious”; “Play Golf”; “Be Optimistic, but Always Be Prepared for the Worst”) with illustrative details culled from his real estate and media dealings. (The glimpses he presents of his transformation of 40 Wall Street hint at a story that might deserve a more serious book all its own.) There are some surprises; at times, the quintessential New Yorker sounds almost like a California New Ager as he recommends up to three hours of quiet reflection a day along with the writings of Carl Jung. But he’s soon back in recognizable form, advising readers to “screw enemies back" and explaining why various people (including former governor Mario Cuomo and talk-show host Joy Behar) are dead to him. Trump appears comfortable with himself, and he even makes light of potentially touchy subjects, such as his hair: “My hair is one hundred percent mine. No animals have been harmed in the creation of my hairstyle.” There are occasional missteps, like an imitation of the New York Post’s iconic gossip column “Page Six,” which reads more like an annual Trump Christmas letter. But Trump’s books have done an effective job of capturing his grand personality in print, and this volume is no exception. B&W photos throughout. Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. HOW TO GET RICH From Publishers Weekly

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A lot of people say they’re going through the motions because their position isn’t challenging or rewarding and there’s no room to grow. It’s a dead-end situation. That might very well be. If so, look elsewhere for a company that could offer you a promotion in your particular area of interest or expertise. There are times when you should move on, and situations in which the only way up is out.

Ideas Are Welcome, but Make Sure You Have the Right One

If you run a company, make yourself accessible to your employees. If they feel they can bring ideas to you, they will. If they feel they can’t, they won’t. You might miss out on a lot of good ideas, and pretty soon you might be missing a lot of employees.

I allow people to run their ideas by me. I don’t have a lot of time, so they have to be prepared and succinct. I’m sure that’s the protocol of any busy CEO. So if you’re going to be bold enough to present your idea, make it as clear as possible, and don’t take it casually. Think of it as a presentation that could cost you a lot of money if you were to lose the client. Your boss’s time is important, and you won’t win any points by wasting it.

Learn to recognize the fine line between being pushy and being intelligently assertive. It can be an issue of timing—pay attention to what’s happening around you and pace yourself according to that rhythm. I try to develop a tempo when I’m working. Someone who interrupts it is not going to receive a warm welcome.

Also, remember this: The boss has the big picture; you don’t. So if your idea doesn’t meet with hurrahs, it could very well be that a similar idea is already in development or that your idea is not in step with plans that have already been made. This shouldn’t discourage you, because your initiative will always be noticed. But recognize when not to press an issue, and don’t expect a lengthy explanation of why.

I like people who don’t give up, but merely being a pest is detrimental to everyone. Once again, fine-tune your discernment. Know when to ease up. Keep your antennae up for another idea and a more appropriate opportunity. Sometimes we hesitate with good reason.

There was one former employee who I liked a lot, but he reminded me of a jumping bean. He couldn’t keep still for more than three seconds at a time. Even riding in the car with him became an ordeal, because being in an enclosed space seemed to warm him up even more and then he’d really get going. I finally learned to avoid him as much as possible, and that’s too bad, because he was a great guy. But enough is enough. Too much will cause people to tune you out—or wish that you would move to another state. Last I heard, the jumping bean was living in Montana. I only hope they have enough space there to contain him, and every time I hear about UFO sightings in Montana, I have to laugh. I know who it is.

One last thing: If your boss says no to an idea, pay attention. Most likely, there’s a good reason. No one disregards a terrific idea. It just might not be the right terrific idea for the company you’re with. Maybe you’re meant to go off on your own as an entrepreneur. Let that be an indication to you. It could be the beginning of your career, rather than the end of it.

Focus on the Talent Instead of the Title

People who work for me know there’s a lot more to me than my public persona. I’m not one-dimensional, and if you realize that the people around you aren’t either, you’ll be utilizing the hidden potential that just about everyone has. Whether they want to use it or not is up to them to a certain extent, but it’s also up to a leader to recognize it or at least to give it a chance to unfold. Most people don’t like to stagnate, and if you want to keep your company moving forward, look around you now and then for fresh possibilities within your organization. Never let someone’s job title be the sole indication of their worth.

People at The Trump Organization have transcended their positions on many occasions. Matthew Calamari, the executive vice president of operations, started as a security guard. After getting to know Matthew, I realized he had a lot more to offer than his job title warranted, and he has proven me right. He’s a dedicated and trustworthy worker, and any CEO in his right mind would want to have him around. As an executive VP, he is in charge of building operations and runs my entire security organization. He is in charge of major building projects, with his brother Michael and Andy Weiss. Their most notable recent accomplishment is the new building on the site of the former Delmonico Hotel at Park Avenue and Fifty-ninth Street. I’m calling it Trump Park Avenue. Catchy, right?

Vinnie Stellio, who was hired by Matthew Calamari, started as my bodyguard and is now a vice president. He has just what it takes to be an effective executive, which was clear to me, if not immediately to him. Vinnie would often drive executives, architects, and contractors up to Westchester to look at developments I was building. Now they report to him. I am perhaps the largest owner of land in Westchester County, and now it’s Vinnie who keeps his eye on it all.

With Matthew Calamari, an executive vice president at The Trump Organization.

John Tutolo, president of Trump Model Management, our modeling agency, started as a booker and now has what many guys would consider a dream job.

Meredith McIver, who made the writing of this book a pleasure instead of a headache, started out as a media assistant. I recognized that her talents encompassed much more. Of course, it takes talent to deal with me and everyone else every day (but especially me). I could have hired an outside collaborator to help me with this book, but why spend time looking outside the organization when you have all the people you need right beside you?

Very often, your resources are greater than you might think. I don’t like it when people underestimate me, and I try not to underestimate anyone else, either. People are multifaceted, and it’s important to let them function in a way that will allow them to shine. Most people would rather succeed than fail, but sometimes the leader has to be the catalyst for putting success into their personal vocabulary.

In other words, try to see beyond a person’s title. You can find talent in unlikely places.

Meredith McIver, Rhona Graff, and Norma Foerderer of The Trump Organization.

Manage the Person, Not the Job

I once heard a story about a guy who owned an advertising agency. There was one writer who drove the other writers crazy because he would appear to be doing nothing in his office. He made no attempt to look busy.

Finally, his colleagues complained to his boss about his laziness. The boss suddenly perked up and asked, How long has he been this way?

One of the other writers answered, For weeks and weeks! He sits there and does zip. It’s like he’s in a coma.

The boss said, I want all of you to be quiet and not to disturb him, and every now and then ask if you can get him some coffee or some lunch or run some errands for him.

Needless to say, the employees were deflated and started grumbling. Then the boss explained his rationale: Listen, the last time he was acting this way, and the time before that, he came up with ideas worth many millions of dollars. So when I tell you not to disturb him, I have a reason for it.

People have different ways of achieving results. I enjoy figuring out how each of my key employees excels. If people are your resource, you’d better try to learn something useful about them. Being able to do so is what makes a good manager a great one.

Some people respond well to the fear factor. Ever hear this ex-change?

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