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Donald Trump: Trump: How to Get Rich

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Donald Trump Trump: How to Get Rich

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First he made five billion dollars. Then he made . Now The Donald shows you how to make a fortune, Trump style. Real estate titan, bestselling author, and TV impresario Donald J. Trump reveals the secrets of his success in this candid and unprecedented book of business wisdom and advice. Over the years, everyone has urged Trump to write on this subject, but it wasn’t until NBC and executive producer Mark Burnett asked him to star in that he realized just how hungry people are to learn how great personal wealth is created and first-class businesses are run. Thousands applied to be Trump’s apprentice, and millions have been watching the program, making it the highest rated debut of the season. In , Trump tells all–about the lessons learned from , his real estate empire, his position as head of the 20,000-member Trump Organization, and his most important role, as a father who has successfully taught his children the value of money and hard work. With his characteristic brass and smarts, Trump offers insights on how to • invest wisely • impress the boss and get a raise • manage a business efficiently • hire, motivate, and fire employees • negotiate anything • maintain the quality of your brand • think big and live large Plus, The Donald tells all on the art of the hair! With his luxury buildings, award-winning golf courses, high-stakes casinos, and glamorous beauty pageants, Donald J. Trump is one of a kind in American business. Every day, he lives the American dream. Now he shows you how it’s done, in this rollicking, inspirational, and illuminating behind-the-scenes story of invaluable lessons and rich rewards. With a central role in NBC’s The Apprentice, Trump’s star is soaring. In his fifth book (after The Art of the Deal, he offers a cursory glance behind the scenes of the hit reality show, but the bulk of the text consists of business advice (“Be Tenacious”; “Play Golf”; “Be Optimistic, but Always Be Prepared for the Worst”) with illustrative details culled from his real estate and media dealings. (The glimpses he presents of his transformation of 40 Wall Street hint at a story that might deserve a more serious book all its own.) There are some surprises; at times, the quintessential New Yorker sounds almost like a California New Ager as he recommends up to three hours of quiet reflection a day along with the writings of Carl Jung. But he’s soon back in recognizable form, advising readers to “screw enemies back" and explaining why various people (including former governor Mario Cuomo and talk-show host Joy Behar) are dead to him. Trump appears comfortable with himself, and he even makes light of potentially touchy subjects, such as his hair: “My hair is one hundred percent mine. No animals have been harmed in the creation of my hairstyle.” There are occasional missteps, like an imitation of the New York Post’s iconic gossip column “Page Six,” which reads more like an annual Trump Christmas letter. But Trump’s books have done an effective job of capturing his grand personality in print, and this volume is no exception. B&W photos throughout. Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved. HOW TO GET RICH From Publishers Weekly

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FUTURE DEVELOPMENTS
Trump International Hotel and Tower, Phoenix

This two-building project on East Camelback Road between Phoenix and Scottsdale (across from the famed Biltmore Hotel and Resort) will include a condominium hotel and residences. Situated near some of the most expensive commercial rentals in the area, the project may contain small retail and office components. The designs and relative sizes of the components are currently being developed. The project is scheduled to begin sales in the third quarter of 2004.

Trump International Beach Club, Fort Lauderdale

Located on AIA in Fort Lauderdale, this superexclusive Trump hotel will be situated halfway between chic South Beach and legendary Palm Beach. The designs and relative sizes of the components are currently being developed. Sales for this project are scheduled to begin in the second quarter of 2004.

Villa Trump International Golf Club, Itatiba, Brazil

Located just outside of São Paulo, it includes 150 golf villas, a twenty-seven-hole Jack Nicklaus signature golf course, a Cipriani boutique hotel, twelve tennis courts, 350 residential lots, a Jack Nicklaus golf academy, a clubhouse, and an events center. It contains 1,659 acres, 800 of which are undeveloped.

Behind the Scenes at The Trump Organization

ABOUT THE AUTHORS

DONALD J. TRUMPis the very definition of the American success story, continually setting standards of excellence while expanding his interests in real estate, gaming, sports, and entertainment. In 2003, he partnered with NBC and executive producer Mark Burnett on The Apprentice , which became a smash hit, the highest-rated debut of the season. He and the network are also partners in the ownership and broadcast rights for the three largest beauty competitions in the world.

In New York City, the Trump signature is synonymous with the most prestigious addresses, including the renowned Trump Tower, the Trump International Hotel & Tower, and the soon-to-be converted Delmonico Hotel at Park Avenue and Fifty-ninth Street (Trump Park Avenue). In the gaming arena, The Trump Organization is one of the world’s largest operators of hotels and casinos, most notably in Atlantic City, New Jersey, as well as Trump National Golf Club in Briarcliff Manor, New York, and other great courses throughout the United States.

Mr. Trump is the number one New York Times bestselling author of The Art of the Deal , Surviving at the Top , and The Art of the Comeback , as well as The America We Deserve . All told, these books have sold millions of copies.

An ardent philanthropist, Mr. Trump is involved with numerous civic and charitable organizations. In June 2000, he received his greatest honor, the Hotel and Real Estate Visionary of the Century award, given by the UJA Federation.

For more information on Donald Trump and The Trump Organization, go to www.trumponline.com.

MEREDITH McIVERwas a Ford Foundation scholar and is a graduate of the University of Utah. She lives on the Upper West Side of Manhattan and is a member of The Trump Organization.

ALSO BY DONALD J. TRUMP

Trump: The Art of the Deal

Trump: Surviving at the Top

Trump: The Art of the Comeback

The America We Deserve

Copyright

Copyright © 2004 by Donald J. Trump

All rights reserved under International and Pan-American Copyright Conventions. Published in the United States by Random House, an imprint of The Random House Publishing Group, a division of Random House, Inc., New York, and simultaneously in Canada by Random House of Canada Limited, Toronto.

RANDOMHOUSE

and colophon are registered trademarks of Random House, Inc.

Except where noted, all photos courtesy of Donald J. Trump/The Trump Organization.

e-ISBN 1-58836-410-0

Random House website address: www.atrandom.com

v1.0

Endnotes

1

have come to hate doctors. I think that, generally, they are a bunch of money-grubbing dogs. I can tell you about countless instances when doctors have ruined people’s lives. As an example, a person I am very fond of had a foot injury that I believe should have healed naturally, but instead, the doctor operated on it, fitting pins and plates into the foot. Now, after over a year of convalescence, this person is having a hard time walking. I think that suing a doctor like this would qualify as a worthwhile legal expense. (Recently, the patient saw this doctor walking on the very expensive and chic Worth Avenue in Palm Beach and spending lots of money.) This is one of many bad doctors I know of—there are too many others to name. I just can’t stand the bastards.

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