Linda Himelstein - The King of Vodka

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“A operatic tour-de-force.”
—Tilar J. Mazzeo, author of
“An impressive feat of research, told swiftly and enthusiastically.”
— From Vanderbilt and Rockefeller to Bill Gates and Steve Jobs, America’s captains of industry are paragons of entrepreneurial success, and books about business history, from
to
, show exemplars of capitalistic cunning and tenacity… but just as American cocktail connoisseurs can mistake Absolut, Skyy, Grey Goose, or Ketel One for the quintessential clear spirit, so too has America’s vision of business history remained naïve to a truth long recognized in Eastern Europe: since the time of Tsar Nicholas, both
and
have been synonymous in Russia with one name—Smirnoff.
Linda Himelstein’s critically acclaimed biography of Russian vodka scion Pyotr Smirnov—a finalist for the James Beard Award, winner of the IACP and Saroyan Awards, and a BusinessWeek Best Business Book of 2009—is the sweeping story of entrepreneurship, empire, and epicurean triumph unlike anything the world has ever seen before.

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life in Soviet Russia of, 319–20, 330–31

Smirnov, Vladimir Petrovich (son), xxiv, 161–65, 254–60, 269–72, 301–25

birth of, 102–3

Bolshevik takeover and, 286, 287, 293, 294–98

brother Nikolay and, 226–28, 243–44, 254, 308–9

brother Pyotr and, 244–45

brother Sergey and, 221, 222–23

death of, 324–25

as émigré in Nice, 311–16, 317–25

escape from Russia by, 301–2, 303–10

father’s will and, 197, 208n, 219–20

lifestyle of, xxix, 161–65, 207, 209, 210, 226, 228, 231, 239–44, 255, 256, 258, 270, 279

love for Valentina of, 255–57, 259, 307–8, 313, 314

marriages of, 190, 208, 230–33, 257–58, 312–16

memoirs of. See under

Smirnova-Maksheyeva, Tatiana personality of, 135, 160, 161

Smirnov brand revival by, 306–9, 315, 316, 317, 318–25, 333, 336

Smirnov business and, 190, 206, 215–16, 223–24, 225, 244–45

tombstone for, 338

Smirnov, Yakov (brother), 6, 11–12, 13–14, 16, 22, 36

Smirnova, Aleksandra (daughter), 48–49, 158, 176, 179–86, 191, 210–11, 261, 277

family property and, 219–20

fate in Soviet Russia of, 331

Smirnova, Aleksandra (Vladimir’s second wife), 210, 220, 238, 257–58, 270–72, 301, 309, 321

Smirnova, Anna (daughter), 78

Smirnova, Darya Nikolayevna (Nikolay’s first wife), 190, 226

Smirnova, Eugeniya Ilyinichna (Pyotr Petrovich’s wife), 261, 288, 290, 292–93

affair and marriage of, 158

death of, 331–32

as émigré in Nice, 314–16

Smirnov company ownership and, 245, 264–69, 278–79, 336

Smirnova, Glafira (daughter), 180

Smirnova, Kira (Vladimir’s granddaughter), 163

Smirnova, Mariya (daughter), 192

marriages of, 180

Smirnova, Mariya Gavrilovna (Vladimir’s first wife), 190, 209, 230–33

Smirnova, Mariya Ivanovna (Nikolay’s second wife), 253–54

Smirnova, Mariya Nikolayevna (third wife), xxiv, xxix, 95–98, 100–101, 109, 157, 176

daughter of, 179–86

death of, 197–99, 204

husband’s death and, 196

husband’s will and, 192, 208n

Smirnov board and, 160, 190

social life of, 100, 102, 134

sons of, xxix, 102–3, 161–65

Smirnova, Matryona (mother), 5, 78

Smirnova, Nadezhda (first wife), 27, 28, 29

Smirnova, Nataliya (daughter), 180, 192, 197

Smirnova, Nataliya (second wife), 48, 49, 53, 58, 68, 78, 100

childbirth death of, 84, 86–88, 89–91, 98, 160

Smirnova, Olga (daughter), 78, 192

Smirnova, Tatiana Mukhanova (Aleksey’s wife), 253

Smirnova, Tatiana Petrovna (Pyotr Petrovich’s daughter), 158, 288, 314, 315, 332

Smirnova, Vera (daughter), 98, 180, 192

Smirnova-Maksheyeva, Tatiana (Vladimir’s third wife), 312–17

Vladimir’s memoirs and, 95, 99, 109–12, 120, 134, 144, 161–62, 164, 195–96, 209, 215–16, 239–40, 286, 294, 295, 296–99, 307

Smirnov Trading House

advertising and, xxvi, 119–22, 126–27

board of directors of, 160, 190, 205–8

Bolshevik takeover of, 290–91, 308

competition and, 57, 68, 118, 121–22

dominance/success of, 59–60, 77–78, 83, 92–93, 99–100, 118, 137–38, 149–50, 174–75, 206, 265–66

employees of, 100, 108–11, 118, 145–46, 188, 265, 268

establishment of, 49–50, 53–65

financial straits of (1914), 278

future fate of, 274

heirs and, xxix, 135, 157–59, 189–90, 192–93, 205–8, 219–24, 244, 279, 333

label of, 266–68

losses of, 216, 232, 268

marketing by, xvi, 68–70, 74–80, 91–92, 104, 109, 119–21, 173–75, 187, 215–16, 267

non-Russian markets of, 163–64

prices and, 77–78, 83

product array of, xxviii, 77, 170, 215, 265

production process of, 57–59

prohibition effects on, 278, 281

pure vodka production of, 174

reputation for quality and taste of, xxviii, 57, 58, 59, 119, 149–50, 186, 187

restructurings of, 159, 160, 208, 224, 232

revenues of, 138, 174, 265, 268

sole owner of, 245–46, 247–51, 265–66

state emblem privilege for, 104

state vodka monopoly effects on, xxviii, 141, 142–46, 155–56, 165, 169–70, 186–88, 189, 206, 208, 214–15, 216, 244, 260

vodka #21 fame of, xxviii, 122, 124, 125, 150, 169–70

vodka recipe of, 59, 186

worth of, xxii–xxiii, 93, 129, 139, 160

Smirnov vodka brand, xxvi, 69, 109, 118, 122

Vladimir’s revival of, 304–10, 311, 315–16, 318, 321–24

See also Smirnoff vodka

Société Pierre Smirnoff Fils, 309, 322–24

Solovyov, Aleksander, 111

Stalin, Josef, 283, 285, 309, 310n, 324, 330

Stanislavskiy, Konstantin, 211

State Vodka Monopoly, xxviii, 106, 139–52, 154–56, 165, 167–70, 192, 208, 213–20, 244, 258–59

accelerated rollout of, 186–88, 206, 208

arguments for, 139–41, 147–51, 186, 236–37

bootlegging and, 216–17, 281

boycotts and riots against, 237

critics of hypocrisy of, 169, 237

fiscal motivations for, 148, 156

fiscal returns from, 169, 170, 186, 217–18, 236, 237, 247, 259, 273, 334

government curbs on, 274

launching of, 168–70

lobby against, 249–50, 262–63

negative effects of, 186, 206, 213–18, 236–37, 247–48, 273

public opposition to, 247, 248, 260

reinstatement (1925) of, 308

repeal (1992) of, 336

rescinding of (1914), 274

revival (2005) considered for, 338

Stolypin, Pyotr, 259

surnames, 5–6

taverns, xxii, 10–12, 47, 74, 118, 128

rules for, 25n

Smirnov’s marketing to, 76–77

vodka monopoly closing of, 204, 213, 214, 217

tax farming, 45–47

abolition of, 51, 54, 55, 113

Tchaikovskiy, Pyotr, 39, 61, 114

teahouses, 217

temperance groups. See anti-alcohol movement

Timiryazev, K. A., 173

Tolstoy, Lev, 31, 38, 44n, 57, 61, 79, 114, 169, 209, 286

anti-alcohol crusade of, xxvi–xxvii, 140–41, 258, 263–64

criticism of tsar by, 219

novels of, xxvii, 67, 79, 102–3

peasants’ relief and, 152

trademarks, 69, 119, 268

Smirnoff, 321, 333, 335, 336

Transchel, Kate, 217

Tretyakov, Pavel, 38–39, 101

Tretyakov, Sergey, 310

Tretyakova, Vera, 38, 39

Tretyakov family, 62, 83, 101, 108, 191

Tretyakov Museum, 38, 101

Trotskiy, Leon, 250, 283, 285, 293

Trukhanova, Nataliya, 226–30

Turgenev, Ivan, 38, 61, 114, 116

Uglich, xxii, 9, 10, 11, 14–15, 18

Union Against Drunkenness, xxvii, 141

United States, 85, 103–4, 105, 113, 165–66

Smirnoff vodka market and, 320–24, 327–30, 336, 337

Valle Ricci, Umberto de la, 269, 279, 292–93, 315

Vienna Exposition (1873), 80, 81–89, 91–92, 103, 105, 132

Vintorg (Vintorgpravleniye), 308

Vladimir, Grand Duke, 238

Vladimir, Metropolitan, xxiii

Vladimir Aleksandrovich, Grand Prince, 177

vodka culture, xix, xxv, xxviii, 24, 54, 103, 116, 126, 127, 150, 248, 258, 263, 273–74, 338

vodka riots, 47

vodka wars, xxvi, 111, 120–28

Volkov, Ivan, 253–54

Voronotsov-Dashkov, Illarion

Ivanovich, 131, 136

Vyshnegradskiy, Ivan, 138–39, 151–52

West, James L., 292

wine cellars, 49–50, 54

rules for, 25n

wine pogroms, 289–90

wines, xxii, xxviii, 14, 15, 24, 77–78, 103, 126, 169, 170, 249

Bolshevik takeover and, 291

profit margin on, 150

prohibition and, 278

Smirnov line of, 92, 103, 104, 175, 215, 260, 265

Witte, Sergey, 152, 153–54, 156, 165, 166, 167, 172, 177, 190, 204, 224, 273, 334

removal from office of, 233–34

vodka monopoly and, 168–70, 186, 236–37

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