Phineas Barnum - The Humbugs of the World

“When I was modestly dressed, like any of my hearers, I was half starved. Punch and his bells would attract crowds, but my good pencils attracted nobody. I imitated Punch and his bells, and now I have two hundred depots in Paris. I dine at the best cafés, drink the best wine, live on the best of everything, while my defamers get poor and lank, as they deserve to be. Who are my defamers? Envious swindlers! Men who try to ape me, but are too stupid and too dishonest to succeed. They endeavor to attract notice as mountebanks, and then foist upon the public worthless trash, and hope thus to succeed. Ah! defamers of mine, you are fools as well as knaves. Fools, to think that any man can succeed by systematically and persistently cheating the public. Knaves, for desiring the public’s money without giving them an equivalent. I am an honest man. I have no bad habits; and I now declare, if any trader, inventor, manufacturer, or philanthropist will show me better pencils than mine, I will give him 1,000f. – no, not to him, for I abhor betting – but to the poor of the Thirty-first Arrondissement, where I live.”

Mangin’s harangues were always accompanied by a peculiar play of feature and of voice, and with unique and original gestures, which seemed to excite and captivate his audience.

About seven years ago, I met him in one of the principal restaurants in the Palais Royale. A mutual friend introduced me.

“Ah!” said he, “Monsieur Barnum, I am delighted to see you. I have read your book with infinite satisfaction. It has been published here in numerous editions. I see you have the right idea of things. Your motto is a good one – ‘we study to please.’ I have much wanted to visit America; but I cannot speak English, so I must remain in my dear belle France.”

I remarked that I had often seen him in public, and bought his pencils.

“Aha! you never saw better pencils. You know I could never maintain my reputation if I sold poor pencils. But sacre bleu , my miserable would-be imitators do not know our grand secret. First, attract the public by din and tinsel, by brilliant sky-rockets and Bengola lights, then give them as much as possible for their money.”

“You are very happy,” I replied, “in your manner of attracting the public. Your costume is elegant, your chariot is superb, and your valet and music are sure to draw.”

“Thank you for your compliment, Mr. B., but I have not forgotten your Buffalo-hunt, your Mermaid, nor your Woolly Horse. They were a good offset to my rich helmet and sword, my burnished gauntlets and gaudy cuirass. Both are intended as advertisements of something genuine, and both answer the purpose.”

After comparing notes in this way for an hour, we parted, and his last words were:

“Mr. B., I have got a grand humbug in my head, which I shall put in practice within a year, and it shall double the sale of my pencils. Don’t ask me what it is, but within one year you shall see it for yourself, and you shall acknowledge Monsieur Mangin knows something of human nature. My idea is magnifique, but it is one grand secret.”

I confess my curiosity was somewhat excited, and I hoped that Monsieur Mangin would “add another wrinkle to my horns.” But, poor fellow! within four months after I bade him adieu, the Paris newspapers announced his sudden death. They added that he had left two hundred thousand francs, which he had given in his will to charitable objects. The announcement was copied into nearly all the papers on the Continent and in Great Britain, for almost everybody had seen or heard of the eccentric pencil maker.

His death caused many an honest sigh, and his absence seemed to cast a gloom over several of his favorite halting-places. The Parisians really loved him, and were proud of his genius.

“Well,” people in Paris would remark, “Mangin was a clever fellow. He was shrewd, and possessed a thorough knowledge of the world. He was a gentleman and a man of intelligence, extremely agreeable and witty. His habits were good; he was charitable. He never cheated anybody. He always sold a good article, and no person who purchased from him had cause to complain.”

I confess I felt somewhat chagrined that the Monsieur had thus suddenly taken “French leave” without imparting to me the “grand secret” by which he was to double the sales of his pencils. But I had not long to mourn on that account; for after Monsieur Mangin had been for six months – as they say of John Brown – “mouldering in his grave” judge of the astonishment and delight of all Paris at his reappearance in his native city in precisely the same costume and carriage as formerly, and heralded by the same servant and organ that had always attended him. It now turned out that Monsieur Mangin had lived in the most rigid seclusion for half a year, and that the extensively-circulated announcements of his sudden death had been made by himself, merely as an “advertising dodge” to bring him still more into notice, and give the public something to talk about. I met Mangin in Paris soon after this event.

“Aha, Monsieur Barnum!” he exclaimed, “did I not tell you I had a new humbug that would double the sales of my pencils? I assure you my sales are more than quadrupled, and it is sometimes impossible to have them manufactured fast enough to supply the demand. You Yankees are very clever, but by gar, none of you have discovered you should live all the better if you would die for six months. It took Mangin to teach you that.”

The patronizing air with which he made this speech, slapping me at the same time familiarly upon the back, showed him in his true character of egotist. Although good-natured and social to a degree, he was really one of the most self-conceited men I ever met.

Monsieur Mangin died the present year, and it is said that his heirs received more than half a million of francs as the fruit of his eccentric labors.

James C. Adams, or “Grizzly Adams,” as he was generally termed, from the fact of his having captured so many grizzly bears, and encountered such fearful perils by his unexampled daring, was an extraordinary character. For many years a hunter and trapper in the Rocky and Sierra Nevada Mountains, he acquired a recklessness which, added to his natural invincible courage, rendered him truly one of the most striking men of the age. He was emphatically what the English call a man of “pluck.” In 1860, he arrived in New York with his famous collection of California animals, captured by himself, consisting of twenty or thirty immense grizzly bears, at the head of which stood “Old Sampson” – now in the American Museum – wolves, half a dozen other species of bear, California lions, tigers, buffalo, elk, etc., and Old Neptune, the great sea-lion, from the Pacific.

Old Adams had trained all these monsters so that with him they were as docile as kittens, while many of the most ferocious among them would attack a stranger without hesitation, if he came within their grasp. In fact, the training of these animals was no fool’s play, as Old Adams learned to his cost; for the terrific blows which he received from time to time, while teaching them “docility,” finally cost him his life.

When Adams and his other wild beasts (for he was nearly as wild as any of them) arrived in New York, he called immediately at the Museum. He was dressed in his hunter’s suit of buckskin, trimmed with the skins and bordered with the hanging tails of small Rocky Mountain animals; his cap consisting of the skin of a wolf’s head and shoulders, from which depended several tails as natural as life, and under which appeared his stiff bushy gray hair and his long white grizzly beard. In fact, Old Adams was quite as much of a show as his bears. They had come around Cape Horn on the clipper-ship Golden Fleece, and a sea-voyage of three and a half months had probably not added much to the beauty or neat appearance of the old bear-hunter.