Graham Stewart - The History of the Times - The Murdoch Years

On 19 January, the Times ’s NUJ chapel had carried overwhelmingly (there was only one vote in opposition and four abstentions) a motion stating that ‘any further concentration of ownership of national newspapers in Britain would be against the public interest’ and that a potential purchaser should be referred to the Monopolies Commission. [67] The Times , 20 January 1981. Since the newspaper’s purchase by either of the major bidders could not do other than concentrated ownership, the union activists appeared to be endangering any future for their paper unless it was from a consortium like that proposed by Rees-Mogg (who was, in any case, now in the pro-Murdoch camp). This stance fortified efforts to block Murdoch’s purchase in the House of Commons. The Labour MP Phillip Whitehead was attracting names for an Early Day Motion as opposition, particularly although not exclusively on the left, mounted to the deal.

On the first Saturday after he had made his provisional agreement with Thomson and the TNL directors, Murdoch was shown around the Sunday Times ’s composing room. Stopping to look at the proof of the paper’s leader article on the sale, he spotted a factual omission (the Daily Star had not been added to the list of titles owned by Express Newspapers). Instinctively, Murdoch reached for his pen and marked on the proof where the words ‘Daily Star’ should be inserted. This was his first error. Word soon got around that the proprietor designate had already broken his guarantees and was interfering in the editorial policy of the Sunday Times . Had he not had the gall to change a leader article in the full view of the composing room? Evans sent him a note of rebuke. Murdoch quickly apologized, but the incident was a gift to his detractors.

Given the attitude expressed by the NUJ chapel, reassuring the journalists was an immediate priority. With Rees-Mogg standing supportively at his side, Murdoch addressed the editorial staff of The Times on 26 January. He had ‘great respect’ for the paper and reaffirmed his intention not to alter its essential character. There would be more of interest for women with extra sections to make it ‘of greater value and appeal at home rather than being taken off to work by commuters’ but there would be no sudden attempt to become a mass-market paper. Murdoch repeated that he would stand by his editorial guarantees and that while he would ‘complain if the facts are wrong’ he had ‘no intention of interfering with any opinions in the paper’. He believed that any attempt by him to tear up the guarantees would create ‘a terrible public stink’ that ‘would destroy the paper’. On the paper’s financial future he was resolute. It was ‘unhealthy’ for it to be dependent on a proprietor. Profitability was the best guarantor of independence. But it was the ‘biggest challenge in the world’ to make The Times viable and it would take at least three to four years for it to make a profit. It would not move to his currently idle print works at Wapping. He thought the Guardian and Daily Telegraph were equal rivals. He apologized for previously calling The Times a ‘dead duck’. He had meant to say ‘sick duck’. [68] Record of Murdoch’s remarks to staff, 26 January 1981, Hamilton Papers A759–9335; The Times , 27 January 1981.

Although the union activists in the paper’s NUJ chapel remained sceptical or hostile, opinion was sharply divided and immediately after Murdoch had made his address to them, one hundred journalists on the paper quickly signed a statement supporting his purchase. On the same day, Jake Ecclestone passed on the view of the NUJ meeting to John Biffen, the Secretary of State for Trade and Industry, demanding a referral to the Monopolies Commission. [69] The Times , 27 January 1981.

Looked at at face value, the case for referring the Murdoch bid to the Monopolies Commission was overwhelming. In 1966 Harold Wilson’s Government had referred Roy Thomson’s purchase of The Times even although it would give him control of a mere 6.5 per cent of the national and provincial dailies’ circulation. In 1981, The Times had only 1.9 per cent of the market share in national daily newspapers but the Sun enjoyed a 25.3 per cent share. Together this meant that News International’s papers would account for 27.2 per cent. Concentration was yet higher in the Sundays market where the 7.7 per cent share of the Sunday Times , when added to that of the News of the World , gave News International a 31 per cent share. [70] Market share breakdown in memo of 26 January 1981 in Hamilton Papers.

On the other hand, such was the relative smallness of their sale, the addition of the Times titles made only marginal difference to News International’s total market share, especially in the dailies market. In any case, adding the Sun ’s circulation to The Times produced a figure of limited practical meaning since the proportion of readers who regularly bought both a daily tabloid and a broadsheet was tiny. But even if the sales were all added together and treated as one, the company would still not be the market leader. Adding the sales of The Times gave News International 4,120,493 daily sales. The Mirror Group had 4,380,000 sales a day. London would still have less of a monopoly newspaper structure than existed in New York, Paris, Bonn or Frankfurt. [71] Paul Johnson, Spectator , 31 January 1981.

Whatever the spin put on the statistics, the 1973 Fair Trade Act stipulated that all major newspaper takeovers should be referred to the Monopolies Commission. But the Secretary of State could overrule this stipulation if the paper concerned was unprofitable and in danger of closing down without a quick transferral of ownership. This section, 58(3) of the Act, was the Thomson-Murdoch ‘get out of jail’ card and one they were determined to play.

Thomson’s submission to the Secretary of State, John Biffen, left little room for ambiguity. On no account would the seller extend the deadline in order to facilitate the Monopolies Commission to undertake its report (which was expected to take a minimum of eight weeks to compile). The proposed agreement with Murdoch rested on consent from the Department of Trade and Industry (DTI) being granted by 12 February otherwise the deal was off. A new potential proprietor would then have to be approached in the time remaining. This would not be easy since ‘there is little likelihood that a suitable alternative buyer for TNL as a whole will be identified. There are no signs that any other potential buyer for TNL as a whole has as strong a commitment as NIL [News International Limited] to preserving The Times on a long-term basis.’ Indeed, if a new serious bidder came forward he would probably be another owner of a media empire, necessitating a fresh Monopolies Commission report to be put in motion and causing yet further delay. The process could last for months with each serious bidder eventually being ruled out in turn until someone sufficiently minor could be found to take on the paper’s elephantine problems. Rather than continue losing money while this merry-go-round proceeded at its own leisurely pace, Thomson were not prepared to relent on their decision to close down The Times and its sisters, with or without a sale, by 15 March. [72] James Evans (Director, The Thomson Organisation) to John Biffen, 26 January 1981; Thomson submission to the Department of Trade and Industry. In other words, the Government could agree to the sale and secure the papers future, or it could demand a referral and risk their destruction.