Rose Prince - The Savvy Shopper

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Inspired by her weekly column in Telegraph Weekend, this is Rose Prince’s guide to buying the tastiest, highest-quality good food with peace of mind and a clear conscience.Following the success of ‘The New English Kitchen’, Rose Prince’s eye-opening guide to shopping, cooking and eating in a cost-effective and environmentally conscious way, this must-have reference book provides comprehensive and insightful information on how and where to find the best ingredients.Rose Prince’s weekly ‘Savvy Shopper’ column in Saturday’s Telegraph Weekend has become essential reading over the past few months, not least because of our current preoccupation with questioning the quality of the food we eat. This book takes the best of Rose’s journalism and much more, encouraging readers to look for the right qualities in the food they buy, to ask the right questions of food producers and retailers, and to eat better – and with greater awareness of the provenance of their meals – than ever before.With its easy-to-read format and listings of essential stockists and markets, ‘The Savvy Shopper’ is absolutely essential for anyone who cares about how and what they shop, cook and eat.

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FOOD’S BIG ISSUES

Food’s big issues (what on earth do they mean?)

Food miles, genetic modification, pesticide residues, vCJD, GM terminator seeds, hydrogenated fats, interesterification, transfats, stalls and tethers, specified risk material, formed meats, cheese food, modified maize starch, hormone disruptors, irradiation, mechanically recovered meats, broiler houses, batteries, FADS, aquaculture, nature identical flavourings, stabilisers, emulsifiers and over 40 colourings, many of them artificial…

A warm welcome to the food industry, and all the wiles and ways it employs to reap the most at the least cost. The words above have a connection to your kitchen. You probably bought something today that relates to at least one of them. We hear phrases like GM and food miles bandied about, but what do they really mean?

Food miles

Food miles relate to the total distance that each food travels from field or factory to our shops, and the impact they have on our environment depends on the method of transport: sea, road or air freight.

Transporting food is inefficient and depletes our supply of fossil fuels – we use more energy to transport an asparagus spear from Peru than it can give us in calories. Air freight is the least efficient, road is next; sea freight is the most economic in fuel terms.

The food that causes the greatest concern is that which travels the longest distance using the most fuel – so air-freighted Thai basil is more of a problem than sea-freighted frozen New Zealand lamb, especially as it has little nutritional importance in comparison to meat. The frustrating aspect of this for environmentalists is that both these foods can be produced in the UK; there is no real need to import them.

With year-round availability destroying seasonal eating, food miles ruin the pleasures of our gluts. Food miles, incidentally, negate the planet-saving intentions of organic farming; organic is best when it is local.

Food mile issues are not straightforward, however. While there is really no excuse for the midwinter airdrop of strawberries, a case can be made for importing nutritionally important, non-air-freighted foods that we cannot grow ourselves, such as bananas and citrus fruits. But then what about the poor African region whose economy boomed with the ability to fly green beans to the UK? If it is true that their water supply is protected, pesticide use controlled and their children are receiving an education, shouldn’t they join in the global market fun? Surely their good fortune is worth the waft of kerosene. It’s tricky stuff. Me? I eat the odd Kenyan bean, but it is not a dish for every day.

There is no question that long-distance transport has an impact on food’s simple delights. Prospecting for the lucre that can be made by sending fruit to distinctly unsunny nations like ours has the plant breeders create strains of fruit that look good yet have no squelch.

And food miles can be cruel. Livestock are still transported long distances all over Europe. In spite of rules and guidelines regarding water supply, rough handling and resting time, their suffering remains shameful.

Local food

If organic has created the biggest buzz in food over the last five years, ‘local food’ will be seen as the latest remedy to treat the ills of the food supply chain. Local means traceable, which in turn means easy access for consumers to information about what they buy. Local means short journeys, so that’s good for fuel consumption. Local means the freshest food. Local is welfare friendly – livestock are notoriously stressed by long road journeys.

Local means less dependence on a centralised food supply. So when the food chain is hit by a crisis, such as foot and mouth or another animal disease, the movement of food around the UK is minimal and easier to track.

A culture of local marketing boosts local economies. According to the New Economics Foundation (NEF), every £10 spent with a local food business, employing local people and buying ingredients locally, generates £25 for the local economy, compared with just £14 spent with a non-local food business. The NEF, among other environmental organisations, believes that if the major supermarket chains adopted local buying policies it would save the future of farming and fishing in the UK.

Local is good for regional identity, and for society. How much more distinctive for roadside cafés and motorway service stations to offer each region’s favourite pie, gooey cake, curry or apple juice? Motorway meals would for once be worth some discussion, some analysis – you can’t exactly discuss the excitement of finding yet another KFC meal deal while travelling, or yet another reheated sausage roll and can of Coke. Regional distinctiveness is also good for tourism – so that’s more cash in the tin.

Local can fall flat on its face in big cities especially, where hectic lifestyles can distract from ethical shopping, and enormous rents prevent all but the richest food chains getting a look-in on high streets – or staying on them if they are already there. But the success of farmers’ markets and food co-operatives speaks for itself, and the concept of local food is an earnest but not unusual subject for city shoppers frustrated by the dullness of food shopping.

Genetic modification (GM)

A war of technology against tradition, and public will. The majority of British consumers continue to reject the idea of genetically modified foods being sold in our shops. Supporters of genetic modification say it will remove the ills of pesticide use and create better-functioning foods that can feed greater populations. GM’s detractors say the technology is not properly tested and its health impact not thoroughly monitored (some approved GM crops such as maize and soya are in use outside Europe). They also question the long-term benefits of GM as the answer to world food shortages, and whether it can bring the promised wealth so desperately needed by farmers in poorer countries or simply make a few seed-manufacturing biotech companies rich beyond their dreams. Opponents to GM suspect that the development of terminator seeds, plants modified so their seeds cannot be used after flowering, is also a ruse to make money and will never bring wealth to the farmers that grow them.

The functional aspects of GM foods remain uncertain. For example, one biotech company’s early promises to bring vitamin-enriched ‘golden’ rice to India (for free) have yet to take off.

While the pro-GM sector fights anti-GM voices, GM ‘contamination’ is spreading anyway. It is now hard for UK farmers to avoid giving GM feed to animals unless they are in an organic system that polices the source of feed or a traditional system in which all food for livestock is produced only by the farm. (It is argued that because feed passes through an animal, only nutrients are absorbed and not genetic material, but opponents to GM say that there is some evidence of GM DNA material remaining and passing through the gut of animals. They add that testing the effects of GM feed is not adequate, and that labels should indicate when livestock have been given GM feed.) In the case of crops, GM trials can let seeds ‘loose’ on the environment and it is known that bees can carry pollen from a GM crop trial on to a conventional crop for some unofficial crossbreeding. It is also a fact that the organic sector would be damaged, if not destroyed, by the arrival of GM in the UK. After a time, it would be impossible for them to guarantee their food as GM free.

GM has an image problem. Few of us are at ease with the concept of enormous salmon, growing so fast you can almost watch them do it; moreover we fear the unconventional combinations of human with animal or animal with plant genes. But what consumers and environment groups are most fed up with is the arrogance of GM big business. The swagger of the biotech firms and their closeness to those in power is disturbing. Their apparent refusal to listen to the arguments against them, painting their detractors as muck-spreading hippies, provokes cries that they will eventually get their way and permission will be given for genetic modification to come into general use.

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