Gordon Ramsay - Gordon Ramsay’s Playing with Fire

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Not a sausage. That is what Gordon Ramsay had when he started out as a chef, working 16-hour days, 6 days a week. When he was struggling to get his first restaurant in the black, he didn't think he'd be famous for a TV show about how to run profitable eateries, or that he'd be head of a business empire. But he is and he did. Here's how."In the beginning there was nothing.Not a sausage - penniless, broke, fucking nothing - and although, at a certain age, that didn’t matter hugely, there came a time when hand-me-downs, cast-offs and football boots of odd sizes all pointed to a problem that seemed to have afflicted me, my mum, my sisters, Ronnie and the whole lot of us. It was as though we had been dealt the ‘all-time dysfunctional’ poker hand.I wish I could say that, from this point on, the penny dropped and I decided to do something about it, but it wasn’t like that. It would take years before the lessons of life, business and money began to click into place - before, as they say, I had a pot to piss in.This is the story of how those lessons were learned."This is Gordon Ramsay at his raw, rugged best. PLAYING WITH FIRE is the amazing story of Gordon’s journey from sous-chef to superstar. In his no-holds-barred style, Gordon shares his passion for risk and adventure and his hard-won success secrets.

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The other issue was that, as successful as Aubergine was, I was doing everything wrong if I wanted to make money and run a business. The restaurant was certainly making money, but it wasn’t my money, and my head was buried in a hot stove all day. I had no understanding of the horizon, no wider picture, and – at least then – I didn’t realize how much I had become a means for others to feather their own nests.

The situation would not last.

CHAPTER TWO

FIRST STEP ON THE LADDER

Before diving in, break the ice and think through the basics.

A UBERGINE WAS OWNED by people who were more interested in the money than the food, and this was the lesser known side of the story. The constant rowing and the politics that spilled over from the boardroom were soon having an effect on me, and as the restaurant grew more successful, plans were being hatched for laying a string of golden eggs. And they would be spilling out of my arse. Pizza parlours and roll-outs featured regularly in the boardroom plans, and I knew that it was time to go.

I had been given 10 per cent of the shares in the firm that owned Aubergine and, occasionally, a few thousand pounds came my way as a sort of drip-feed to keep me happy. But with each director trying to secure my support against their opposing number, I soon began to look around in spite of the stratospheric reputation of Aubergine . My problem was that I just hadn’t thought through what I was really after. That was the first lesson I needed to learn.

From out of the blue, a small hotel operator called David Levin approached me to take charge of his restaurant, which had just lost its Michelin-starred chef. Before I knew it, he had offered me £ 150,000 a year and 5 per cent of the profits. Fuck me. This was double what I was earning, and I could see that the site in Mayfair was just right for the three Michelin stars. They shone in my mind much brighter than any share certificates or, come to think of it, any roll-out Italian pizza parlours.

However, although I had had lots of talks with David, I was a bit confused about how this might all pan out. There was a son who was clearly going to take over the business at some time, and in the back of my mind, I was wondering why the other chef had left. I can’t say that it was a case of once bitten, but I had acquired a sixth sense about who really might be my friend and who might ultimately sell me down the river in a leaky sieve.

So I spoke to the one person who would have my interests at heart, and that was Chris, my father-in-law. I explained the offer and asked if he would meet with David and let me know what he thought. I didn’t know it then, and I am fucking positive that Chris didn’t give it a further thought, but this was the very first step we took together in the world of commerce. It was to be the initial, tentative coming together of two people who were totally different in their skills and ages. As time went on, these differences were to meld together in an unusual alliance, and it became clear that we were as alike as two wings on a plane.

The two old-timers met for lunch at The Capital and, like so many successful businessmen, David failed to listen to a thing Chris said about my ambitions or dreams. As far as he was concerned, it was a done deal and Chris was in the way. Be courteous enough to the father-in-law and he will, no doubt, go along with the grand plan.

I think that Chris was a little wary of trying to muscle in on my life and into a business that he knew very little about. Either way, it was not long before I was invited to the offices of Withers for what I thought was just another meeting. Chris agreed to come along, and there we were in front of three lawyers, none of whom was mine, and David’s son. Apparently, David was on the golf course, treating today’s procedures as a done deal. Chris looked puzzled as he scanned the documentation in front of him. One of the three lawyers smiled and indicated that this was a contract now awaiting my signature.

The kick under the table from Chris came as a surprise and fucking well hurt. It was to become a regular method of communication in later meetings when things were going wrong. Chris asked if we could have five minutes, and out of the room we went. He looked at me and asked two simple, amazing questions. ‘Gordon, what do you really want to do in life? Do you want to work for someone, or do you want to go it alone?’ I was beginning to realize, at last, that the world was beginning to rotate.

Ten minutes later, we had proffered our apologies to the signing committee, who, no doubt, relayed news of our departure to the golf course, and we were on our way out of this firm of very expensive lawyers.

We had, in that one moment, agreed to go it alone. Two unlikely partners and only a dream between us, and I had just learned an important lesson: you need to know what you’re aiming for in order to reach it.

The saga at Aubergine still had another torturous six months to run. I was still refusing to sign any contract, especially as one of the clauses would bar me from opening a restaurant within a twenty-five-mile radius of Aubergine if I ever left. Franco Zanellato and Claudio Pulze sold their shares to Giuliano Lotto, giving him 90 per cent of the company, which meant he could do what he liked. What he liked, at this point, was to raise prices, move my staff around, and talk about strange plans for bistros in Bermuda. Of the three Italians, Giuliano, a former stockbroker, knew the least about the restaurant trade.

What we were now looking for was the big chance, and that chance suddenly appeared with a call from my old boss.

CHAPTER THREE

ROYAL HOSPITAL ROAD

When the time is right with plans, designs, borrowings and staff, mix them in a bowl with a spoonful of intense passion.

IT IS STRANGE, but of all the influential chefs who have been documented in my life, the one who gave me the greatest leg-up is hardly ever mentioned. I had worked for Pierre Koffmann at La Tante Claire , and had even taken Marcus Wareing from him to be my right-hand man at Aubergine , and it was he who was about to give me the very opportunity that I needed.

Pierre had been running La Tante Claire for twelve years in a strange backwater of Chelsea called Royal Hospital Road. The road was named after the home of the Chelsea Pensioners, the retired ex-soldiers who bring colour to the area with their scarlet coats and incredible personal histories. It runs parallel to the River Thames from Pimlico to Cheyne Walk, a rat run where National Express buses come barrelling along to avoid the snarl-ups of the Embankment traffic, and its buildings camouflage a wealthy population of socialites and Sloanes.

I had worked at La Tante Claire as head chef after returning from France. It was a brief period of employment, marked by Pierre’s disappearance the day before I arrived, leaving an enigmatic, dismissive note. He was on holiday, and a three-day handover before he entrusted me with his beautiful cuisine would have been helpful. But he was a man of few words and, being very French, had little time for anything except cooking and rugby.

La Tante Claire had three Michelin stars and, as such, it was a destination restaurant. It wouldn’t have mattered where it was located because people sought it out as a centre of gastronomy. Any other restaurant in this location might have struggled if it relied on customers just passing by, as nobody ever did, except to buy a newspaper or walk the dog. But Pierre was comfortable there. He had a fabulous reputation and was happy to close seven weeks each year for holidays, as the French tend to do, and his staff were more than happy to follow suit.

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