Jason Vale - Freedom from the Diet Trap - Slim for Life

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A complete physical and psychological guide to the land of the slim and healthy. The Juice Master’s workshops and roadshows contain such antics as the ‘Who Wants to Be a Slimionnaire?’ game. This irreverent but hard-hitting book will ensure people never look at a burger in the same way again!Jason Vale is the ultimate health coach – ‘The Juice Master’ – and in this book he reveals how everyone can get slim, get fit, and get energised – or ‘juiced’. His lively style and irreverent text nonetheless contains clear health messages for everyone:- give up what he calls ‘drug foods’ – those nutritionally worthless addictive substances, such as sugar (‘white trash’) and caffeine – and return to a fresh diet- eat the freshest plant ingredients and feel the fabulous health benefit of raw juice which is full of healthy enzymes- hit out at the food industry and reject its brainwashing advertising- use food combining to help your digestion.The Juice Master, who has been described as a mix between Anthony Robbins, Jamie Oliver and Eddie Izzard, offers a whole new approach to reframing the way you think about food, and offers plenty of surprises along the way.

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Then you have some members of the ‘diet guru’ world saying you can actually eat anything you like and be ‘thin’ as long as you ‘eat when you are hungry’, and ‘stop eating when you are full’ – as if anyone who is overweight doesn’t try to do this all the time. Is it possible that our compulsion to overeat just may be caused by the type of foods we are eating? Isn’t it also possible that it takes a shed load of food for some people to ever feel full?

What all members of the ‘bloody obvious’ fail to realize is we’re not stupid. We all know that things like chocolate, cola, coffee, cakes, crisps, ice cream, alcohol, milkshakes, and things like fast-food burgers and fries are not good for us and make us tired, ill and fat. We are also aware that fruit, vegetables, nuts, seeds, grains, fish etc. are all good and would keep us slim and healthy. We also know that a good dose of daily exercise makes us feel good and helps to keep us trim. I’m not being funny but who on earth doesn’t know this? However, my point is: does just knowing this help you to actually stop the unhealthy foods and change your eating habits in favour of the good stuff? Does the knowledge that daily exercise is wonderful for you help you actually to get up and do some? No. If it did you wouldn’t be reading this book, you would have already done it. And that’s the problem. The instinctive knowledge that these foods are bad might make you think more about how much of them you are eating and thus make you try to control your intake of them on a consistent basis, but it doesn’t stop you wanting them or, most of the time, having them. It certainly didn’t stop me.

That is why I was 30 lb (13 kg) overweight, badly asthmatic (took both the blue and brown inhalers, taking up to sixteen puffs a day), covered from head to toe in a skin disorder called psoriasis (at one stage I didn’t have an area of skin which wasn’t affected in some way) and had all the genuine energy of a comatose dormouse. The only reason I didn’t get even bigger and sicker was because I was always on a diet. The yo-yo king, that was me – always fighting a constant battle not to eat too much of the wrong kinds of foods; always using a degree of willpower, discipline, and control to keep my health under some kind of control; always doing spats of ‘healthy eating’ and exercise to ‘keep the weight off’. I hated it every time and always rewarded myself at the end of the nightmare with the very same stuff that caused the problem in the first place. I was more than fully aware that the foods I was eating were causing my physical problems – fat, lethargy and asthma – but the truth was I was psychologically hooked at the time and simply didn’t know what to do in order to escape. On the surface it appears obvious and logical, but addiction and logic have nothing in common. As already stated, logically we know what to do, but addiction totally transcends any degree of logic.

So, if you thought you’d picked up a health/slimming book that was simply going to tell you that you should eat more fresh fruit and veggies, drink their fine juices, do more exercise and cut out the crap from your diet, you are very much mistaken. The reason? You already know you should do this and so does every one else.

THE FOOD AND DIET TRAP

What you need, therefore, is not a lecture on the bloody obvious, which will get you nowhere, but a full understanding of what I describe as ‘The Food and Diet Trap’. You need a full explanation of why you do eat the foods you eat – even though at times it goes against your rational judgement – not why you shouldn’t. You need to know exactly how the physical effects caused by certain ‘foods’ and drinks affect your thoughts – how they cause cravings and additional hungers and how to rid yourself of them. You need to know exactly what is happening, both physically and mentally, when you eat things like refined sugar, refined fat, cakes, muffins, chocolate, coffee, cola, diet drinks, dairy products, etc. You also need to know precisely how the BIG FOODcompanies manipulate and condition you into buying what I describe as ‘drug foods’, yes drug foods. You need to know how these drug-like food and drinks companies will do whatever it takes to get you – and keep you – hooked on their ‘brand’ of junk ie foods and drinks. You also need to fully understand that many of the foods which we have been told by those we trust to do the right thing – governments in particular and their ‘food groups’ – are excellent for our health, are in reality causing us harm. You need to realize that BIG FOODhave BIG POCKETSand what is going on in the BIG FOODand BIG DRINKworld will astonish you. Much of what I know I am not even allowed to print and it’s more than a bugbear I can assure you. If I put down half of what I knew I would get hammered (perhaps even literally). But what I can print will give you at least enough incite to make an informed decision as to whether you continue to give BIG FOODyour hard earned money.

DIGGING OUR GRAVES WITH OUR FORKS

It’s worth knowing that what we put into our mouths in the name of food and refreshment is now the biggest cause of disease and premature death in the Western world. And BIG FOOD, BIG DRINKand BIG PHARMACEUTICALSaren’t really that troubled, as long before you are spent, you have spent … a lot! BIG FOODmakes you sick and BIG PHARMACEUTICALShave plenty of people to sell to, in the name of making you better of course.

And that is what this book is about – everything you ever needed to know about The Food and Diet Trap. The manipulation, the con tricks, the addiction, the control, the false advertising and everything you genuinely need to know to break free from it.

And when I say free I mean really free: free to move; free to eat what you genuinely choose to (instead of that choice being subconsciously made for you) free from restrictions; free to think for yourself; free to look at people eating junk ie foods without any desire to do what they are doing; free from eating a load of crap and then wishing you hadn’t; free never to go on a diet again; free from having to exercise control over certain foods on a constant basis; free from having to use willpower; free to wear what you want; and totally free to live the rest of your life in a slim, sexy, vibrant, and energy-driven body. It’s the kind of freedom no amount of money can buy; it’s the kind of freedom many dream of but never reach. It’s the kind of freedom which can be easy to achieve, but only once the brainwashing and conditioning has been removed and you have a clear route out.

The Past Doesn’t Equal The Future

It also doesn’t matter what you have tried in the past or what you have been through, anyone – and having dealt with thousands of people of all ages from all over the world – I do mean anyone can find it easy and enjoyable to change what they eat and be slim and healthy for life. All you need is an open mind and the conviction to finish the entire book. Most people who buy books of this nature don’t even finish them and then complain that it was ‘something else that didn’t work for them’. This book really is different from any other food/diet/health book you’ve read on this subject and I am very, very excited to share this information with you and I know it will make a difference. However, the only way it can make a difference is if you do three things:

A) Read the book with an open mind

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