Fraser MBE - 48-Hour Start-up - From idea to launch in 1 weekend

CONTENTS Cover Title Page Copyright Dedication Author’s Note Foreword – The 48-Hour Start-Up Philosophy 1 One Weekend 2 Coming Up with an Idea 3 A Journey of a Thousand Miles … 4 The Product 5 Creating a Kick-Ass Brand 6 Dot.com from Day One 7 Finding Your First Customer 8 What Next? 9 Resources, Links, Tools, Places to Go, Things to Read Acknowledgements About the Author About the Publisher

Thorsons

An imprint of HarperCollins Publishers

1 London Bridge Street

London SE1 9GF

www.harpercollins.co.uk

This edition published by Thorsons 2016

FIRST EDITION

© Fraser Doherty 2016

Cover layout design © HarperCollins Publishers 2016

Cover illustration © Shutterstock.com

A catalogue record of this book is

available from the British Library

Fraser Doherty asserts the moral right to

be identified as the author of this work

All rights reserved under International and Pan-American Copyright Conventions. By payment of the required fees, you have been granted the nonexclusive, non-transferable right to access and read the text of this e-book on screen. No part of this text may be reproduced, transmitted, downloaded, decompiled, reverse engineered, or stored in or introduced into any information storage retrieval system, in any form or by any means, whether electronic or mechanical, now known or hereinafter invented, without the express written permission of HarperCollins e-books.

Find out about HarperCollins and the environment at

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Source ISBN: 9780008196684

Ebook Edition © August 2016 ISBN: 9780008196721

Version: 2016-07-19

There are only two people that I need truly to thank for making my career as an entrepreneur a possibility. As a boy, I pitched thousands of business ideas to them. As a teenager, they patiently listened as I explained yet another hare-brained concept after another.

They never said ‘no’ and they never discouraged me. Never pressured me to walk a more familiar path and always let me seek out what I thought I was born to do.

All along the way, they did everything they could to make my dreams a reality. Waking up at 4am to drive me to the fruit market on a Monday. Or the farmers’ market at the weekends. Or to a supermarket pitch far out of town. They stuck labels onto jars, served customers behind the stall and mucked in at the office.

They were there to lift my spirits when almost every one of my ideas failed, and to celebrate when a few of them worked. They were even willing to make an appearance on Korean TV, all to support their exhausting son.

I couldn’t have done any of it without you, Mum and Dad.

Cover

Title Page CONTENTS Cover Title Page Copyright Dedication Author’s Note Foreword – The 48-Hour Start-Up Philosophy 1 One Weekend 2 Coming Up with an Idea 3 A Journey of a Thousand Miles … 4 The Product 5 Creating a Kick-Ass Brand 6 Dot.com from Day One 7 Finding Your First Customer 8 What Next? 9 Resources, Links, Tools, Places to Go, Things to Read Acknowledgements About the Author About the Publisher

Copyright COPYRIGHT CONTENTS Cover Title Page Copyright Dedication Author’s Note Foreword – The 48-Hour Start-Up Philosophy 1 One Weekend 2 Coming Up with an Idea 3 A Journey of a Thousand Miles … 4 The Product 5 Creating a Kick-Ass Brand 6 Dot.com from Day One 7 Finding Your First Customer 8 What Next? 9 Resources, Links, Tools, Places to Go, Things to Read Acknowledgements About the Author About the Publisher Thorsons An imprint of HarperCollins Publishers 1 London Bridge Street London SE1 9GF www.harpercollins.co.uk This edition published by Thorsons 2016 FIRST EDITION © Fraser Doherty 2016 Cover layout design © HarperCollins Publishers 2016 Cover illustration © Shutterstock.com A catalogue record of this book is available from the British Library Fraser Doherty asserts the moral right to be identified as the author of this work All rights reserved under International and Pan-American Copyright Conventions. By payment of the required fees, you have been granted the nonexclusive, non-transferable right to access and read the text of this e-book on screen. No part of this text may be reproduced, transmitted, downloaded, decompiled, reverse engineered, or stored in or introduced into any information storage retrieval system, in any form or by any means, whether electronic or mechanical, now known or hereinafter invented, without the express written permission of HarperCollins e-books. Find out about HarperCollins and the environment at www.harpercollins.co.uk/green Source ISBN: 9780008196684 Ebook Edition © August 2016 ISBN: 9780008196721 Version: 2016-07-19

Dedication DEDICATION CONTENTS Cover Title Page Copyright Dedication Author’s Note Foreword – The 48-Hour Start-Up Philosophy 1 One Weekend 2 Coming Up with an Idea 3 A Journey of a Thousand Miles … 4 The Product 5 Creating a Kick-Ass Brand 6 Dot.com from Day One 7 Finding Your First Customer 8 What Next? 9 Resources, Links, Tools, Places to Go, Things to Read Acknowledgements About the Author About the Publisher There are only two people that I need truly to thank for making my career as an entrepreneur a possibility. As a boy, I pitched thousands of business ideas to them. As a teenager, they patiently listened as I explained yet another hare-brained concept after another. They never said ‘no’ and they never discouraged me. Never pressured me to walk a more familiar path and always let me seek out what I thought I was born to do. All along the way, they did everything they could to make my dreams a reality. Waking up at 4am to drive me to the fruit market on a Monday. Or the farmers’ market at the weekends. Or to a supermarket pitch far out of town. They stuck labels onto jars, served customers behind the stall and mucked in at the office. They were there to lift my spirits when almost every one of my ideas failed, and to celebrate when a few of them worked. They were even willing to make an appearance on Korean TV, all to support their exhausting son. I couldn’t have done any of it without you, Mum and Dad.

Author’s Note AUTHOR’S NOTE Depending on the type of business you are hoping to start, doing so on a weekend may or may not be practical; for example, if you rely on getting materials from suppliers they may only be open on weekdays. To keep it simple, I have written 48-Hour Start-Up over the course of Day 1 and Day 2. It’s up to you whether you do yours during the week or at the weekend.

Foreword – The 48-Hour Start-Up Philosophy FOREWORD

1 One Weekend

2 Coming Up with an Idea

3 A Journey of a Thousand Miles …

4 The Product

5 Creating a Kick-Ass Brand

6 Dot.com from Day One

7 Finding Your First Customer