Dave Gordon - TIP

Identifiers: LCCN 2019031708 (print) | LCCN 2019031709 (ebook) | ISBN

9781119641445 (hardback) | ISBN 9781119641490 (adobe pdf) | ISBN

9781119641483 (epub)

Subjects: LCSH: Career development. | Success in business. | Success.

Classification: LCC HF5381 .G795 2020 (print) | LCC HF5381 (ebook) | DDC

650.1—dc23

LC record available at https://lccn.loc.gov/2019031708

LC ebook record available at https://lccn.loc.gov/2019031709

For Kate, with all my love.

Because you know who you are.

1 Cover

2 Foreword Foreword Thirteen years ago, when I published my first best-selling book, The Energy Bus, I thanked many people who helped me achieve my dream. Included in my acknowledgments was this paragraph to my brother, Dave: Thank you to my brother for always challenging me and helping me improve this book. Your ideas, suggestions, and encouragement helped make this book the best it could be. I look forward to seeing your book next to mine in the bookstore. Well, the wait is over, and I’m so happy that my brother has finally turned his many years of industry leadership and creative expertise into his first book, destined to make a big impact on teams and organizations. Why am I so confident? Dave has spent his entire career building personal, team, and organizational brands, and TIP is the culmination of his life’s work to date. A fantastic writer, an entertaining motivational speaker, and an inspiring leader and coach, Dave has crafted a game plan for your success. Over the past 17 years, I’ve had the opportunity to speak to, and consult with, leaders of organizations, teams, and communities across the world. From NCAA champions to Super Bowl and World Series contenders, to the most highly respected and profitable Fortune 500 companies, there is one principle, when practiced well, that is consistent with high-performing teams and companies: personal accountability. A team will only succeed and a company will only grow when each person on that team is accountable for their own success and brings unique value to their role. As my reputation and influence have grown as a speaker and author, I know the importance of consistency in words and actions when building a strong personal brand. Everything I do or say will have an effect on my life, my business, and the future of everyone around me. I am accountable for everyone close to me, so I live with one purpose: to create positive leaders, teams, and organizations, one person at a time. After reading this book, and following Dave’s guidance, you will see how your reputation and the recognition you receive in your career and your life are very much in your own control. You just have to remember who you are, what you stand for, and live with a driving purpose to help others be their best. —Jon Gordon Author of The Power of Positive Leadership and The Energy Bus

3 Acknowledgments

4 About the Author

5 Introduction

6 1 The Biggest Day

7 2 The TIP Jar

8 Twelve Years Earlier . . .

9 3 A New Direction

10 4 Dear Valued Employee

11 5 First Impressions

12 6 The Offer

13 7 New Beginnings

14 8 What Is a TIP?

15 9 Wake-Up Call

16 10 Labels and Purpose

17 11 The Bear

18 12 Position Yourself

19 13 Communicate Your Brand

20 14 What’s Your Story?

21 15 Actions Build the Brand

22 16 Flow

23 17 Protect the Business, Protect the Brand

24 18 Day of All Days

25 19 Create an Experience

26 20 The Last TIP

27 Present Day

28 21 The TIP Jar (Continued)

29 22 Good Choices

30 23 Give More, Get More

31 Twenty Takeaway Tips for Success

32 Personal Accountability Model and Action Plan Identity Communication Actions Unique Value Creating a Brand Advisory Group

33 Advert

34 Resources

35 End User License Agreement

1 Chapter 23Figure A.1 The Personal Accountability TIP Model

1 Cover

2 Table of Contents

3 Foreword Foreword Thirteen years ago, when I published my first best-selling book, The Energy Bus, I thanked many people who helped me achieve my dream. Included in my acknowledgments was this paragraph to my brother, Dave: Thank you to my brother for always challenging me and helping me improve this book. Your ideas, suggestions, and encouragement helped make this book the best it could be. I look forward to seeing your book next to mine in the bookstore. Well, the wait is over, and I’m so happy that my brother has finally turned his many years of industry leadership and creative expertise into his first book, destined to make a big impact on teams and organizations. Why am I so confident? Dave has spent his entire career building personal, team, and organizational brands, and TIP is the culmination of his life’s work to date. A fantastic writer, an entertaining motivational speaker, and an inspiring leader and coach, Dave has crafted a game plan for your success. Over the past 17 years, I’ve had the opportunity to speak to, and consult with, leaders of organizations, teams, and communities across the world. From NCAA champions to Super Bowl and World Series contenders, to the most highly respected and profitable Fortune 500 companies, there is one principle, when practiced well, that is consistent with high-performing teams and companies: personal accountability. A team will only succeed and a company will only grow when each person on that team is accountable for their own success and brings unique value to their role. As my reputation and influence have grown as a speaker and author, I know the importance of consistency in words and actions when building a strong personal brand. Everything I do or say will have an effect on my life, my business, and the future of everyone around me. I am accountable for everyone close to me, so I live with one purpose: to create positive leaders, teams, and organizations, one person at a time. After reading this book, and following Dave’s guidance, you will see how your reputation and the recognition you receive in your career and your life are very much in your own control. You just have to remember who you are, what you stand for, and live with a driving purpose to help others be their best. —Jon Gordon Author of The Power of Positive Leadership and The Energy Bus

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