Steve Davis - Undercurrents

1 Cover

2 Foreword

3 Introduction

4 1 Reading the Water

5 2 Pyramid to Diamond

6 3 Communities Are the Customers

7 4 Leveling the Field

8 5 Digital Disruption

9 6 The Surprisingly Sexy Middle

10 7 The Undercurrents Ripple and Converge

11 8 Catching Your Current

12 Appendix A: Notes and Further Reading Introduction Chapter 1: Reading the Waters Chapter 2: Pyramid to Diamond Chapter 3: Communities Are the Customers Chapter 4: Leveling the Field Chapter 5: Digital Disruption Chapter 6: The Surprisingly Sexy Middle Chapter 7: The Undercurrents Ripple and Converge Chapter 8: Catching Your Current

13 Appendix B: Organizations Mentioned in This Book

14 Acknowledgments

15 Special Thanks

16 About the Author

17 Index

18 End User License Agreement

1 Cover

2 Table of Contents

3 Begin Reading

1 iii

2 iv

3 v

4 ix

5 x

6 xi

7 1

8 2

9 3

10 4

11 5

12 6

13 7

14 8

15 9

16 10

17 11

18 12

19 13

20 15

21 16

22 17

23 18

24 19

25 20

26 21

27 22

28 23

29 24

30 25

31 26

32 27

33 28

34 29

35 30

36 31

37 33

38 34

39 35

40 36

41 37

42 38

43 39

44 40

45 41

46 42

47 43

48 44

49 45

50 46

51 47

52 48

53 49

54 50

55 51

56 52

57 53

58 55

59 56

60 57

61 58

62 59

63 60

64 61

65 62

66 63

67 64

68 65

69 66

70 67

71 68

72 69

73 70

74 71

75 72

76 73

77 74

78 75

79 76

80 77

81 79

82 80

83 81

84 82

85 83

86 84

87 85

88 86

89 87

90 88

91 89

92 90

93 91

94 92

95 93

96 94

97 95

98 96

99 97

100 98

101 99

102 100

103 101

104 102

105 103

106 104

107 105

108 106

109 107

110 108

111 109

112 110

113 111

114 112

115 113

116 114

117 115

118 116

119 117

120 118

121 119

122 120

123 121

124 122

125 123

126 124

127 125

128 126

129 127

130 128

131 129

132 130

133 131

134 132

135 133

136 134

137 135

138 136

139 137

140 138

141 139

142 140

143 141

144 142

145 143

146 145

147 146

148 147

149 148

150 149

151 150

152 151

153 152

154 153

155 154

156 155

157 156

158 157

159 158

160 159

161 160

162 161

163 162

164 163

165 164

166 165

167 166

168 167

169 168

170 169

171 170

172 171

173 172

174 173

175 174

176 175

177 176

178 177

179 178

180 179

181 180

182 181

183 182

184 183

185 185

186 186

187 187

188 189

189 191

190 192

191 193

192 194

193 195

194 196

195 197

STEVE DAVIS

Copyright © 2021 by John Wiley & Sons, Inc. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.

Published simultaneously in Canada.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per‐copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750‐8400, fax (978) 646‐8600, or on the Web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748‐6011, fax (201) 748‐6008, or online at http://www.wiley.com/go/permissions.

Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.

For general information on our other products and services or for technical support, please contact our Customer Care Department within the United States at (800) 762‐2974, outside the United States at (317) 572‐3993 or fax (317) 572‐4002.

Wiley publishes in a variety of print and electronic formats and by print‐on‐demand. Some material included with standard print versions of this book may not be included in e‐books or in print‐on‐demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com. For more information about Wiley products, visit www.wiley.com.

Library of Congress Cataloging‐in‐Publication Data

Names: Davis, Steve (Business leader and activist), author.

Title: Undercurrents : channeling outrage to spark practical activism /

Steve Davis.

Description: First Edition. | Hoboken : Wiley, 2020. | Includes index.

Identifiers: LCCN 2020025369 (print) | LCCN 2020025370 (ebook) | ISBN

9781119669234 (hardback) | ISBN 9781119669289 (adobe pdf) | ISBN

9781119669258 (epub)

Subjects: LCSH: Social history–21st century. | Social

change–History–21st century.

Classification: LCC HN18.3 .D38 2020 (print) | LCC HN18.3 (ebook) | DDC

306.09/05–dc23

LC record available at https://lccn.loc.gov/2020025369

LC ebook record available at https://lccn.loc.gov/2020025370

Cover Design: Wiley

Cover Image: Modern font design © pialhovik /Getty Images

To the many invisible practical activists around the globe,

working tirelessly every day to improve our world .

And to Bob and Ben,

making this journey possible, and joyful .

As the world continues to grapple with fallout from one of the most disruptive global crises in recent history, never has there been a time for more solidarity, commitment, and action by activists of all kinds across the planet. The COVID‐19 pandemic has vividly demonstrated our biological vulnerabilities, but also the complexities of our world, the inequality between our health systems, and the social challenges that arise in the midst of an outbreak. Not surprisingly, outrage has surged around the globe. But if channeled properly, I believe it can be a powerful force to push us toward a better world.